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This depends on a vast number of variables, the main one being your source material. What kind of video are you watching? Most cable stations and satellite are particularly bad and very compressed-its just not as apparent how bad the image is on a smaller screen. If you are streaming, your internet speed (and home network) can make a big difference in the quality of your video. It is also best to use the native apps for things like Netflix and YouTube (which actually has some great 4K HDR content) as they default to the highest quality setting for your TV - if your internet is fast enough to handle it. Actual settings can be more subjective. I personally prefer to use standard picture mode. Light sensor off. Brightness settings at default values *except* the bottom 4 options :black adjust, contrast enhancer, local dimming, and x-tended dynamic range all set to high. And for the love of Darwin, turn off Motionflow... Every modern TV has it and it's the worst invention since castration. (subjective, of course. I'm sure some people love castration) But generally the biggest difference you will see in picture is what is being fed into the TV, so find a good 4K HDR source, and your images will look amazing.
Sorry, there was a problem. Please try again later.Hi PictureQuality, Thanks for your inquiry. We regret to hear about what happened. The picture quality may be negatively affected by things like a poor-quality Internet connection, the quality of the Internet content, or the speed of the Internet connection. The required settings depend on the streaming service. However, by adjusting the Sharpness and Picture Mode of the TV, the quality can be improved. For more details on How to Experience high quality picture with your 4K BRAVIA, you may check the link below: https://www.sony.com/electronics/support/televisions-projectors/articles/00245141 I hope this helps! Thanks! -Jess
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