On the back of the package they're should be a little box that says where to go to get the downloadable content. You go to a website that downloads it and you just have to type in the serial code that is inside of the package. I had a similar issue and I followed all of the online steps but after trying multiple times the website said that the serial code wasn't activated or it was wrong, and it wasn't. So I had to go back to Best Buy and have them replace it and give me a new serial code. I had Geek Squad so they just installed it but they said with the new serial code it downloaded pretty easy.