Customer Ratings & Reviews

Bought this model so I wouldn't have to upgrade this when I eventually buy a 4k tv. Works great out of the box.

Better remote, 4K, faster, Apple Home compatible. Very easy to set up!

Awesome purchase, this is my second 4K Apple TV, I also own the 64GB version. Both run very smoothly. The 32GB one I have running completely off wifi and have not had an lags even when updating. Definitely worth the money for the interface, video quality, and the ability to connect to Bluetooth headphones.

Super fast and easy to use and set up same excellent quality of apple products

You need this version to access any 4K content. The Netflix 4K content was very different when I viewed it on a regular 1080p TV. The AppleTV experience is the same as the non 4K version. The TV app is good if your content providers are participating. It's easier to navigate than clicking in and out of apps

After weeks of researching and comparing various streaming devices, I ultimately decided on the Apple TV - 4K - 32GB. I couldn't be happier with the purchase. I use it primarily for streaming, so the 32GB is perfect for my needs. I can imagine the 64GB model would be more appropriate for gamers. The setup is incredibly easy, and the user interface is a delight.

Recently upgraded apple TV 2nd generation to apple TV 4K. Biga change from the old one. Everything is better on this device, netflix, movies, music videos.

Been putting off buying one of these and that was clearly a mistake. This is amazing. Picture quality, the remote, the ease with which it hooks up to the TV and actually runs it....it's classic Apple. And the Apple TV+ content is blowing me away. So much good stuff to watch. Have fun.

By far the best media streamer out there. Very fast and fluid over other companies and also is even easier if you already own a Apple product with an iCloud account so it knows all you account information to apps just to make it even easier. The most fluid and quickest streamer I have tried. I’d recommend this over any streamer.

The quality of this product is fantastic it has great picture quality it’s very fast but it’s very expensive and I think for what you get with it the price could be a little cheaper

The streaming quality is incredible. I've heard it looks even better on a 4k TV, which I plan on getting soon. Even still, amazing quality and easy to use.

Everything about the Apple TV is just amazing! How easy it is to use and how well it works is just awesome! If you own an iPhone and iPad it’s a must have!

As expected, this works flawlessly. Also very nice to install apps that I actually want rather than worthless apps I don't use. Picture quality is superb

Better picture than the rest, no blips or flaws in operation, and integrates with other Apple products without a hitch. But, the remote?? I cannot understand how any company could approve this remote. It is annoying enough to cause me to return the product but, our granddaughter loves everything Apple, and has everything Apple. So, we keep the product and work very hard to adjust to this deeply, terribly annoying remote. (Yes, I know I can use my phone to substitute for the remote but, the remote for any product should be user friendly and certainly not annoying.)

The setup was easy. The remote is a great improvement over the older models. The biggest feature that won me over is the addition of Amazon Prime video.

I love that it streams my purchases and Apple Music associated with my Apple ID. The addition of Amazon Prime streaming on the menu is also a huge plus.

If you own Apple products and hope to cut the cord, Apple TV is a great option! It's a little more expensive for a reason. As a Firestick owner, I always wondered why someone would pay $179 - $200 for an Apple TV, but where the Firestick lags, disconnects or forgets login information, the Apple TV stays connected consistently and runs smoothly.

Bought the new Apple TV 4K to enhance the new Samsung 65” curved 4K UHD/HDR TV. Not a disappointment to be found. Want Apple TV? Time to upgrade is now.

Perfect.... now if VUDU app can stream in 4K I would give it 5 star. I have cut the cord and went with DirectTV Now because if you pay for 4 months they give you the same AppleTV for free. So I did, and now I replaced the cable boxes in my home with APPLE TV. Apple got this one right this time around.

Fast with great GUI. Can not ask for a better box. I run all TV through using HULU app. Cut the cord!!! Picture and sound w LG OLED 4K HDR Is stunning!