Customer Ratings & Reviews

Love my new Apple TV. Much much better than previous generation. The 4k media is awesome. The interface is great. However the keyboard input is a pain.

Have had this Apple TV for over 1.5 years now and we love it. We also bought a 55" Vizio TV at the same time and both work seamlessly together. I find the picture to be clearer and crisper versus our Roku streaming device. But more importantly, I just prefer the menu and the integration with other Apple products and accounts. I like to have the same experience, design, buttons, etc between my phone, TV, computer, etc. It helps my spouse as well. The clear MVP of this product is the remote which is just fun to interact with - both the trackpad and the Siri-voice aspect. It's just genius. There are other aspects of privacy issues that are worth looking in to. From what I can tell both Roku and Google are simply selling your information out to third parties. I can't say with Amazon. But Apple, they state, keep all their information on you in-house and with Apple. Maybe that plays a part into why I like this product. Mostly it's just a great designed software and remote.

Really enjoy this, it fits anywhere in my entertainment center. Really enjoy the 4K HDR video support. Great for anyone who has a home theater setup.

I am a house of Apple products except I prefer PC to Mac. This is great, especially if you own an iPhone or iPad as you can screen mirror your pictures and video straight to your TV as long as you are on the same WiFi network. Haven't run into an issue yet where I can't find an app I want to stream. Don't skimp and get the HD version, pay the extra $20 for 4K. This is a great machine if you are looking to cut the cable and goto a streaming service. Not all Smart TV's have the apps you will need so this is a must! If you want to save a few bucks, find an open box but be sure its labeled "Excellent" condition by BB for assurance you have all the parts and it works correctly! This was my 3rd Apple TV for my house where I have multiple TV's in different rooms. 32GB version is sufficient for most as the memory is ONLY for the app. All movies, music, cloud items are streamed, not downloaded onto it. Great for using Apple Fitness as well!

I upgraded from the HD version of the Apple TV. The picture quality is great. I like the UI. I use it mostly for Netflix. Airplay mirroring lets me cast my MacBook Pro screen to the TV which is very handy. I like the included remote, but there's also a remote app for iPhone/iPad. Of course, AppleTV integrates well with all the other Apple products.

I had one of the original Apple TV boxes and used it all the time because I didn’t have cable TV. I moved to another state and upgraded to this new one. I love it. It streams shows and movies I want to watch without cable TV. And I can even play some games on it. It does take a little while to become accustomed to the touchy control.

I like the Apple TV’s interface and the seamless connectivity with other Apple devices as well. The 4K quality was a nice upgrade not 5 stars only because our remote stopped working conveniently as the new model was released but I just replaced the remote with the newest version since the main unit worked just fine. And also since the newer main unit with the M1 chip really didn’t upgrade much in terms of actual quality specs (still doesn’t support 120 refresh rate and what not) it didn’t seem necessary to upgrade.

So far I’m absolutely loving the new model. Since getting this model we have used it to replace a fire stick for watching Hulu Live. Streaming & picture are a ton better than on the Fire Stick! The remote is a lot more user friendly than the previous Apple models. The ability to use my phone for punching in passwords makes life infinitely easier as well.

I was Hesitant to buy this because of its increased price compared to the competition but I had a $100 Best Buy gift card that I used to purchase this and I can honestly say it’s worth the extra cash the inner face is flawless if you’re used to Apple products it’s practically your iPhone on your 4K big screen.

First things first. I HATE the remote! The touchscreen at the top of the remote has a hair trigger, and its super sensitivity is annoying when I inadvertently touch it and it affects whatever I’m watching. It’s also a pain when trying to navigate your way around the screen. I prefer directional keys for simpler operation. Now that’s out of the way, I love this device! I’ve owned nearly every iteration of every streaming device ever made. I currently use the Roku 4K, and the Amazon Fire Cube (among others). The Apple TV is a lot faster than its most worthy competitors. And unlike the others, it has HBO Max. The HDR 4K delivers a much better picture than my other devices. Siri is fairly intuitive, which is great because it precludes my having to use that annoying touchpad. Airplay makes it a breeze to share my iPad screen on my TV. You can also get a year of Apple TV+ when you buy a new Apple TV 4K. But don’t let that be a motivating factor, Apple TV+ is pretty meh. But still, go buy an Apple TV 4K. It’s pricey, but you get quite a bang for the buck.

I was looking for a device that would stream, to the tv, what was on my technology-challenged husband’s IOS device. Initially I went with another product, but returned it for this. I have been able to take it with us to various locations this summer and it has been easy to use at each place. It’s a bit pricey, but I’ve come to expect that with Apple products.

Easy to set up, easy to configure, love the integration with my other Mac products. If you have an iPhone, iPad, or any other apple products then you should have one of these as well. Integration is seamless, can quickly and easily share photos on the TV with others or even stream content from my mobile device if needed.

I originally bought this for myself so I can connect MoviesAnywhere to my iTunes account. Little did I know that this would be the BEST streaming device on the market. All video/audio codecs, easy operation, iPhone as a remote...how much better can you get!? Pricey, but worth every single penny. Trust me. Try it out.

Bought the new Apple TV since it can do 4K content and I am buying a 4K television. Great user interface. Wish the price point was lower or there was a Black Friday deal for it. Wonder how much longer Apple can charge this much of a premium for content you can mostly get included in a Smart TV.

Apple TV 4K is fast, reliable, and simple. The processor in this Apple TV 4K can handle all your streaming apps and games smooth and snappy. It holds recently used apps in memory so you can jump between apps and resume your content instantly. I love how it turns off/on my TV and soundbar and controls volume all with the included slim/light remote. Netflix, HBO, Hulu, Prime, Twitch, Pluto and so many more streaming apps are optimized so well for Apple TV. Everything runs so smooth and is easy to operate. If you have other Apple devices (iPad, iPhone, AirPods, etc..) they can control and pair with Apple TV too. AirPods can become your source of sound, iPhone and iPad can be the remote, and you can cast whatever you’re watching on your Apple device to the Apple TV. You can even use the Apple TV as a secondary display for your Mac. If you aren’t an Apple device user, no worries. This thing is still everything I said it was; fast, reliable, and simple. Amazing what this thing can do, and it only gets better with regular software updates from Apple.

Got a new 4K TV and this was the perfect compliment. I stream a lot of movies and it really comes through looking great with this plus the 4K TV.

No complaints on this streaming device so far. Remote is easy to use, setup took minutes, and the picture quality is excellent. I do have it hardwired to the router, so there is zero lag. Cost is a bit more than others, but worth it so far. Only suggestion is that you get a silicone case for the remote, which gives it some grip

The new Apple TV4K has an unbelievable picture quality, plus it allows you to stream ITunes, and pictures from any apple device, right to the TV.

This is our second AppleTV. We bought this one so we didn't have to keep moving it around. I like the new track pad controller. Quality is great.

I love this, only issue is with the price. The 64GB is $20 more however Best Buy didn’t have any. So for $20 more I could have doubled my memory.