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Customer Ratings & Reviews

Customer reviews

Rating 4.8 out of 5 stars with 12235 reviews

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Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers find value in the Apple TV 4K 32GB's ease of use, excellent picture quality, and 4K streaming capabilities. Many appreciate the intuitive interface and smooth performance, praising it as a great streaming device. However, some users express concerns regarding the remote's quality and the product's price point. A few also mention storage limitations as a potential drawback.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 12,235 reviews
  • Pros mentioned:
    4k

    Rated 4 out of 5 stars

    LOVE IT!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect.... now if VUDU app can stream in 4K I would give it 5 star. I have cut the cord and went with DirectTV Now because if you pay for 4 months they give you the same AppleTV for free. So I did, and now I replaced the cable boxes in my home with APPLE TV. Apple got this one right this time around.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AppleTV 4K is the best

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fast with great GUI. Can not ask for a better box. I run all TV through using HULU app. Cut the cord!!! Picture and sound w LG OLED 4K HDR Is stunning!

    I would recommend this to a friend
  • Pros mentioned:
    Interface
    Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    Definitely worth the upgrade to 4K for your new tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the Apple TV’s interface and the seamless connectivity with other Apple devices as well. The 4K quality was a nice upgrade not 5 stars only because our remote stopped working conveniently as the new model was released but I just replaced the remote with the newest version since the main unit worked just fine. And also since the newer main unit with the M1 chip really didn’t upgrade much in terms of actual quality specs (still doesn’t support 120 refresh rate and what not) it didn’t seem necessary to upgrade.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    Streaming

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Apple TV. Much much better than previous generation. The 4k media is awesome. The interface is great. However the keyboard input is a pain.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Picture quality

    Rated 5 out of 5 stars

    Best Apple TV available

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from the HD version of the Apple TV. The picture quality is great. I like the UI. I use it mostly for Netflix. Airplay mirroring lets me cast my MacBook Pro screen to the TV which is very handy. I like the included remote, but there's also a remote app for iPhone/iPad. Of course, AppleTV integrates well with all the other Apple products.

    I would recommend this to a friend
  • Pros mentioned:
    Streaming
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Works great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had one of the original Apple TV boxes and used it all the time because I didn’t have cable TV. I moved to another state and upgraded to this new one. I love it. It streams shows and movies I want to watch without cable TV. And I can even play some games on it. It does take a little while to become accustomed to the touchy control.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent, Nice, and Compact!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoy this, it fits anywhere in my entertainment center. Really enjoy the 4K HDR video support. Great for anyone who has a home theater setup.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    My New Favorite Streaming Device

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First things first. I HATE the remote! The touchscreen at the top of the remote has a hair trigger, and its super sensitivity is annoying when I inadvertently touch it and it affects whatever I’m watching. It’s also a pain when trying to navigate your way around the screen. I prefer directional keys for simpler operation. Now that’s out of the way, I love this device! I’ve owned nearly every iteration of every streaming device ever made. I currently use the Roku 4K, and the Amazon Fire Cube (among others). The Apple TV is a lot faster than its most worthy competitors. And unlike the others, it has HBO Max. The HDR 4K delivers a much better picture than my other devices. Siri is fairly intuitive, which is great because it precludes my having to use that annoying touchpad. Airplay makes it a breeze to share my iPad screen on my TV. You can also get a year of Apple TV+ when you buy a new Apple TV 4K. But don’t let that be a motivating factor, Apple TV+ is pretty meh. But still, go buy an Apple TV 4K. It’s pricey, but you get quite a bang for the buck.

    I would recommend this to a friend
  • Pros mentioned:
    Interface
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Steep price, but worth it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was Hesitant to buy this because of its increased price compared to the competition but I had a $100 Best Buy gift card that I used to purchase this and I can honestly say it’s worth the extra cash the inner face is flawless if you’re used to Apple products it’s practically your iPhone on your 4K big screen.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Streaming

    Rated 5 out of 5 stars

    Upgrade from an early model

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I’m absolutely loving the new model. Since getting this model we have used it to replace a fire stick for watching Hulu Live. Streaming & picture are a ton better than on the Fire Stick! The remote is a lot more user friendly than the previous Apple models. The ability to use my phone for punching in passwords makes life infinitely easier as well.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Streaming

    Rated 5 out of 5 stars

    Love the Apple TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up, easy to configure, love the integration with my other Mac products. If you have an iPhone, iPad, or any other apple products then you should have one of these as well. Integration is seamless, can quickly and easily share photos on the TV with others or even stream content from my mobile device if needed.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Smart TV? Who cares!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I originally bought this for myself so I can connect MoviesAnywhere to my iTunes account. Little did I know that this would be the BEST streaming device on the market. All video/audio codecs, easy operation, iPhone as a remote...how much better can you get!? Pricey, but worth every single penny. Trust me. Try it out.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    I should have purchased this first

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a device that would stream, to the tv, what was on my technology-challenged husband’s IOS device. Initially I went with another product, but returned it for this. I have been able to take it with us to various locations this summer and it has been easy to use at each place. It’s a bit pricey, but I’ve come to expect that with Apple products.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Apple User? Perfect. Not Apple User? Excellent.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV 4K is fast, reliable, and simple. The processor in this Apple TV 4K can handle all your streaming apps and games smooth and snappy. It holds recently used apps in memory so you can jump between apps and resume your content instantly. I love how it turns off/on my TV and soundbar and controls volume all with the included slim/light remote. Netflix, HBO, Hulu, Prime, Twitch, Pluto and so many more streaming apps are optimized so well for Apple TV. Everything runs so smooth and is easy to operate. If you have other Apple devices (iPad, iPhone, AirPods, etc..) they can control and pair with Apple TV too. AirPods can become your source of sound, iPhone and iPad can be the remote, and you can cast whatever you’re watching on your Apple device to the Apple TV. You can even use the Apple TV as a secondary display for your Mac. If you aren’t an Apple device user, no worries. This thing is still everything I said it was; fast, reliable, and simple. Amazing what this thing can do, and it only gets better with regular software updates from Apple.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 4 out of 5 stars

    Expensive but Nice User Interface

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the new Apple TV since it can do 4K content and I am buying a 4K television. Great user interface. Wish the price point was lower or there was a Black Friday deal for it. Wonder how much longer Apple can charge this much of a premium for content you can mostly get included in a Smart TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent device... very quick

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No complaints on this streaming device so far. Remote is easy to use, setup took minutes, and the picture quality is excellent. I do have it hardwired to the router, so there is zero lag. Cost is a bit more than others, but worth it so far. Only suggestion is that you get a silicone case for the remote, which gives it some grip

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got a new 4K TV and this was the perfect compliment. I stream a lot of movies and it really comes through looking great with this plus the 4K TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Well worth it. Bonus- streams Itunes/pictures

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The new Apple TV4K has an unbelievable picture quality, plus it allows you to stream ITunes, and pictures from any apple device, right to the TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great product to watch our shows

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second AppleTV. We bought this one so we didn't have to keep moving it around. I like the new track pad controller. Quality is great.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Nice upgrade from older Apple TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this Apple TV to replace an older model that no longer supported some apps. Nice upgrade to download apps and stream new subscription services! Picture quality is great! Menu is intuitive! Using it to stream Apple TV+, Disney.+, Hulu Live, ESPN+

    I would recommend this to a friend
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