Customer Ratings & Reviews

The Apple TV 4K is simply the best steaming device on the market having both Dolby Vision and Atmos capability. The UI is intuitive and setup is simple if you have an iPhone or iPad. The remote touchpad takes a little to get used to, but I mainly control the box with a Harmony remote. If you are invested in the Apple ecosystem, this is the way to go.

I love this, only issue is with the price. The 64GB is $20 more however Best Buy didn’t have any. So for $20 more I could have doubled my memory.

I love my 4k Apple TV. Bought an open box so I saved $10 on it. The product was exactly as described.

I’ve owned multiple generations of Apple TVs, Amazon Fire, Chromecast, and Roku, and this is by far the best steaming device out of all of them.

So far I love this Apple TV. I’m glad we chose the 4K option to go with our 4K TV. The picture looks great. It’s everything I hoped it would be.

I purchased the Apple TV to replace the slow (and ad-ridden) smart TV interface on my Samsung TV. Being an almost all-Apple household, the Apple TV was an obvious choice. It's fast and responsive, has a great app library, and there are plenty of smaller features that make it great too. My only real complaint is that the remote could be a bit better. It's still miles better than most TV remotes, but could use some polishing. Pros: -Fast, responsive, and well designed UI -Great picture quality with HDR -Plenty of apps -Ability to act as a HomeKit Hub for control outside the home -HDMI-CEC control - No need for other remotes, this one controls TV power, soundbar power, and volume -Audio re-routing to AirPods which is a lifesaver for nighttime watching while others in the house are busy Cons: -The remote is a bit tricky at times. The touchpad is pretty intuitive, but it also has a tendency to mis-click sometimes. Also doesn't allow for very fast scrolling - No dedicated power/sleep button on the remote

Live my Apple eco system! I’ve had this for a year now and I’m very happy with it! One thing I wish, even with the new box, is that they were capable of producing 120hz. Otherwise easy to use, great picture, great features. Do recommend this streaming box over any other

I always have enjoyed the Apple Tv. We have a 4k TV and having the 4k version of the Apple Tv is amazing. The 4k movies on iTunes looks awesome!

If you have the 4th generation ATv, you won't notice that big of a difference. They both allow you to add apps from the app store and for the most part, your app resolution was/is limited to 1080p. A decent 4k tv with the proper settings would upconvert an HD/Full HD signal to a great picture anyway. As for me, I wanted to see if the 4k Netflix app was any better than the one on my flagship Samsung 75" Q8C QLED UHD set. It wasn't. The saving grace for the high price of the 4K ATv is that it has the DirecTv Now app, whereas the Sammy doesn't. And yes, DirecTv Now looks awesome! By the way, the Apple device is an excellent choice if you have movies purchased from iTunes that are 4K with the addition of HDR 10. Side note: Not a fan of HDR; to me the picture in person looks better with out it (on paper, though, the specs are good). Just sayin'... In short, a great upgrade from ATv 3; marginal from ATv 4 per the cost. Again,I did it for the DirecTv Now app (w/a promise of 4K content coming soon)!

Very happy with the quality and ease of use for the 4K apple TV...I had an older version of Apple TV and I like the upgrade in picture quality.

The apple tv 4k has a great picture, and is easily set up. Takes about 20 minutes to get through the updates and get hooked up online. If you have an apple account, everything migrates onto the tv. It is especially quick if you have another apple tv on the same account. It sets everything up the same.

I am not saying this as an apple fan. But it has completely changed how i view my 4kHDR tv. The interface is so easy to use. Highly recommended

I really like this model compared to my series 3. With the later models you can install apps and download/save shows to it. The best part is the Apple TV app. You search for a show and it plays so you don't have to remember if the show is on Hulu, Netflix, etc. Of course you already have to have subscriptions with this services.

I upgraded from Generation 1 Apple TV to the new 4K Version. Glad I did. This is significantly better and faster and sharper and more options

I've had my Apple TV for almost 10 months now, and i use it more than any other device on my main TV, including my cable box!! It hardly ever freezes, shows everything in full 4K, and it only needs to be rebooted once a month on average. One of the smartest buys i've made for my home entertainment!

Access to Apps is still limited. Remote not improved. Better picture for sure and Siri is more responsive. With DirectlTV Now App Guide freezes.. maybe the App has a problem. Other Apps work fine. Cannot load BeIN Sports. Annoying! Typing is much easier with automated IPhone or iPad link.

We cut the cord and went with Apple TV. Very easy to setup and the quality of 4K is excellent. Very easy and straight forward to use air play.

I purchased this Apple TV to replace an older first generation unit. It was easy to set up and has worked flawlessly. It is easy to use and does everything that I expected it to do. Apple products cost a bit more than other similar products on the market, but in my opinion they are worth the additional cost.

This is my 4th Apple TV. It is exactly the same as the one it replaced except it’s faster and displays content in 4K (where applicable). I have the other smart devices but never use them because the Apple TV does it better, faster, and sexier! I’m a lifelong Apple TV fan for sure!

I’m not a Apple fanatic but got it because movie in 4K are cheaper n what ever you have in iTunes it’ll convert to 4K once it available in 4K