Customer Ratings & Reviews

I had the 4th Gen Apple TV with my 4K Sony. Upgraded to the 4K Apple TV and I’m very happy with the picture etc. im happy with my purchase.

I had an Apple TV 4th generation but decided to get this cause it’s worth the upgrade. It’s supports multiple formats of 4K as well as HDR.

Once you go Apple TV you don’t go back. It’s fast and def makes your picture clearer. I have an older Samsung non 4K and it seems like it upscales the pic. Takes a few to get used to the size and speed but get a gel case and it adds a better grip.

I am pleased with the overall interface and the ease of use. The remote took some getting used to but overall it performs very well. A bit pricey compared to others but I returned my firestick after the first day and have never looked back. I have an older apple tv and it does not compare...much better!

If you are committed to being an Apple person, there is no reason not to have this. It's seamless, and works well across all Apple devices

Love it. So easy to set up and use. It makes my smart tv smarter because it gives me access to tv streaming apps that did not come automatically with the tv. The remote is a little tricky to use and I think it might break easily if too heavy-handed. The remote stopped functioning properly after my little kids tried to use it. Then it got over itself and started working again a few days later. I am glad Apple has a 1-year product warranty because I can exchange it for a new one w/in the year if that happens again.

Beyond the hype, the brand and the well known Apple touch, this Apple TV adds numerous features that will please the tech savvy, from HDR activation, refresh rate and Chroma selection (4:2:2), The recent addition of Movies Anywhere directly linked to the iTunes account and the TV Everywhere Single Sign On (sign in with your TV provider once and most TVE Apps log in without the painful password dance) make this device a better proposal from an end user perspective than the Amazon FireTV 4K (despite an almost 3x price ratio).

This was a great purchase that I ended up using more than I thought I would. Setting up was pretty easy and once you've got all your streaming services set up, you're good to go. Using the remote can take a little time to learn and is frustrating at first but it will eventually become second nature.

Like everything Apple, its a premium product. Buttery smooth operation, great intuitive user interface and easy access to all streaming services. Easy to purchase movies and tv shows and watch on any other Apple device. My only complaint would be the small, slippery remote, but a cheap case from amazon solved that problem.

apple tv is the smoothest streaming gadget out there, compared to tivo, fire tv, google / android, chrome cast, mainly depends on your tv and stereo setup. might be pricy if you don’t have any apple ecosystem but worth it. This is my second unit.

What I hate about it is that no wireless remote charger. Apple could easily do that, but they want to make more $$$ next version. Not so much change than prvious one, just the high dynamic range, which is not very obvious. I do not recommend it if you have the previous version.

Very easy to use, fast, clear and even good looking .

This device has fantastic quality, software, and functionality. Everything you would expect in a 4K streaming machine you can find here.

If you have a IPhone then this is a great product for you. Nice clean look. All apps and music and photos is in sync with your accounts.

This was our second one of these in our home. I was shocked at how easy it was to set up and how it can automatically mirror the other AppleTV in our house. Great way to ditch cable and turn a TV in your home into a media center with all of your music, movies, streaming services, etc. I also love how you can set up your iPhone as a remote using the ‘remote’ app. Two drawbacks though - it’s much more expensive than a roku, and it’s basically impossible to create a playlist with saved music directly on the AppleTV (workaround: steam through your phone)

Picture looks great in 4k, the HDR is amazing. What's even better is that Apple negotiated 4k viewing for movies already purchased in HD.

It’s easy to install if you are an Apple user already and the quality of the content is amazing! Real 4K is brilliant and the sound quality through a nice home theater makes you feel like you are in the real theater! With stay at home times it’s a must for streaming almost anything!!

upgrade my apple tv to 4k version - pair w HDR Samsung 4k TV. Try to watch 4K iTunes movie to see how it will perform and very satisfied

Love this Apple TV. Replaced an Apple TV 2nd gen. It is Super fast and the 4k looks really good. The menus are much smoother and Siri is built into the remote which makes searching easier. This is the best Streaming device you can buy. Well worth the extra cost compared to others.

I am getting rid of cable and streaming all live TV Programs from DirecTV Now and Apple 4K TV works perfectly with my new SamsungTV