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Customer Ratings & Reviews

Customer reviews

Rating 4.8 out of 5 stars with 12235 reviews

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Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers find value in the Apple TV 4K 32GB's ease of use, excellent picture quality, and 4K streaming capabilities. Many appreciate the intuitive interface and smooth performance, praising it as a great streaming device. However, some users express concerns regarding the remote's quality and the product's price point. A few also mention storage limitations as a potential drawback.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 62 Showing 1,221-1,240 of 12,235 reviews
  • Pros mentioned:
    4k, Ease of use

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an absolute amazing device. Real true 4K tv. Just make sure you get an HDMI cable but other than that it is super easy to set up and use. Just another great Apple device!

    I would recommend this to a friend
  • Pros mentioned:
    4k, Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Spectrum App alone makes this worth the money ...the 4K is amazing and I don’t even have it attached to my new Bravia ...it’s on the Vizio 4K in my man cave ...picture is Awesome

    I would recommend this to a friend
  • Pros mentioned:
    Interface
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Better performance

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from the standard-definition Apple TV. The user interface is noticeably snappier than the previous version. Still kind of expensive though.

    I would recommend this to a friend
  • Pros mentioned:
    4k, Ease of use

    Rated 5 out of 5 stars

    Have 3 of them!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 3 of these in my home right now. I've had them since Gen 3 model came out. I would recommend them for anyone who is looking between this and other similar products.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great product, we have 3 in our house.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic product - works seamlessly with existing Apple account. Buy a jacket for the remote as it is sensitive and small and easily lost.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple TV is the best streaming box ever

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I know it costs more than the competitors, but I bought an Amazon Stick and while it was a nice small size, the programming was garbage... the apple tv software is just so thoughtfully laid out... it is so easy to use and well designed.. well worth the added cost.. and BAM now it also streams in 4k so take that!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Streaming

    Rated 5 out of 5 stars

    Apple tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works well mirror phone and streaming videos enjoy ease of use and options available for streaming. The only accessory needed is an Hd cable

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Cable-Cutters - this is the best box.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's more expensive than the competition. It just is. However, it provides the most refined experience, and the widest range of content. If you're a cable-cutter, you can add YouTube TV, or Hulu Live TV, and that app will replace your cable TV. No more payments for renting set-top cable boxes. It also has AirPlay, mirrors content from iPhones and iPads, and works flawlessly with AirPod headphones. The remote is a technical marvel.... it has a capacitive touchscreen and voice control! - but I wish Apple would release a bigger and cheaper remote.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Can’t beat it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this AppleTV. The picture quality is great on my Samsung 4K TV. The menu is easy to navigate and the apps all work well. The remote is a bit touchy but ok once you get used to it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Media Streamer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The other products are cheap and you get what you pay for. AppleTv is fast, amazing quality and I never have any issues with it. I have one on every tv in the house.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome apple product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an awesome apple product. It is not the cheapest for sure but the quality and speed are better than the other brands. Also is convenient if you already have other apple products.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Big jump from original apple TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the original apple tv which was great for airplay, iTunes match to watch apps. New apple tv improves on all aspects with 1080 and 4k vs 720p. The ability to play games and add apps. Controller is larger and had more features as well. Takes awhile to get used to controller but allows for voice controls/Siri

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    One stop shop for everything!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As always, Apple products never fail. Great quality, ease of use, and it has more than enough storage for anything you need!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent as usual

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    MY family loves Apple products and this model works seamlessly with out other Apple products. It is easy to use and the quality if the item is excellent, as you would expect from Apple

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    If you’ve used it, you already know it’s great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this to replace an older Apple TV I had in my living room. I don’t have a 4K yet, but figured it was worth the extra money to future proof this purchase since it’s what I mainly use for streaming. The Apple TV interface is clean and easy to navigate. Built in Siri functions make it really easy to search for the content you’re looking for. Or, if you’re using the remote, I find navigating with the touch pad really easy and natural. If you own other Apple products you can use the Apple TV to AirPlay your other devices like phone, computer or iPad onto your TV. Overall, it’s really simple and easy, and it just works!

    I would recommend this to a friend
  • Pros mentioned:
    4k, Picture quality

    Rated 4 out of 5 stars

    Good product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a very good product, good quality 4K and great sound. Games are not as good as Xbox or PS4, and apps developers don't expend so much in apple tv apps. You add your TV cable provider but you still have to sign in some times to some TV apps. Excellent for airplay, iTunes music and iTunes library, your photos and movies. Music apps work well.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Does everything that you expect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's the latest Apple TV! Faster and more capable than your old one. 4K and speed for meaningfully streaming higher bitrate movies. Plus the great new remote.

    I would recommend this to a friend
  • Pros mentioned:
    4k, Picture quality

    Rated 5 out of 5 stars

    Great upgrade from prior versions!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just bought and having a lot of fun with the upgraded looks, menus, quality and added functionality. Glad finally made the jump to K. Anticipating great movie nights!!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    3rd Box.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 3rd Apple TV box I still have the 1st & 2nd generation. So far great picture quality, ease to use like the other 2. Definitely would recommend it.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    Integrates well with other Apple products

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife is using the Apple TV to mirror the display on her iPad to a larger monitor. Apple TV is easy to setup and easily look at photos from your phone on a larger display. The only thing I don't like about the Apple TV is that the remote would be much easier to use if it used buttons and arrows rather than a touchpad.

    I would recommend this to a friend
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