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Customer Ratings & Reviews

Customer reviews

Rating 4.8 out of 5 stars with 12235 reviews

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Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers find value in the Apple TV 4K 32GB's ease of use, excellent picture quality, and 4K streaming capabilities. Many appreciate the intuitive interface and smooth performance, praising it as a great streaming device. However, some users express concerns regarding the remote's quality and the product's price point. A few also mention storage limitations as a potential drawback.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 65 Showing 1,281-1,300 of 12,235 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m a new streamer just got good WiFi . Love this box it’s fast, good sound and good picture quality. Just be careful or you will go broke buying movies it’s so convenient

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Did what the Shield TV couldn't

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I don't really like the Apple ecosystem. I initially wanted a Shield TV, but it doesn't support auto-framerate switching nor was it compatible with surround sound over optical. The Apple TV works seamlessly in this regard. Framerate switching is seamless and works perfectly. Picture quality is what you would expect, and menus are super smooth. Worth the price if you want something that "just works". I wish I could integrate it with some apps on my Android device, like I did with my previous Kodi installation, but Apple TV + Infuse is so great I can live without it (can't get me to convert to an iPhone :) )

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Cutting cable

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for several reasons wanted to get rid of direct tv because they raised my bill by 20$ and didn’t get any new channels was paying 120. This works great can download the apps i want and can watch what i want now with the apps i get i am paying 25$ in all and am not charged every month for the box. Next I do video work and graphics and have a Mac so i can connect right to it to show clients what the finished product will look like on a tv great investment and even more so if you have all Mac products. Quick to connect IPads, IPhones, and Mac desktop and laptop.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, sound, and ease of use. I just recently cut the cable cord and now streaming all of my tv through my AppleTV.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    Worth Every Penny

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best streaming device on the market and it’s not even close. Incredible performance, user-friendly interface, and easy to sync with your other Apple devices.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Pricey but worth it!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    AlI can say is picture quality is spectacular. Pricey but feels worth it. Build quality is superb and it just works great. That’s why I love apple.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Works great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does everything I need it to do. Took me a little bit to figure out the remote had a touch pad but once I discovered it, the setup was a breeze.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I should’ve bought one years ago! Makes everything seamless and smooth. Faster than running my apps from my tv and at better quality!

    I would recommend this to a friend
  • Pros mentioned:
    4k
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Best streaming device

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's pricey, but I still think it's the best 4K streaming device out there. The remote is touchy, but overall the system works well for our needs.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Upgraded to 4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this to upgrade my Apple TV experience to 4K. I had the previous model that wasnt 4k ready and I loved it. So obviously it was a no brainer to upgrade that box to the 4k version. Currently I have 2 of these for 2 different TV's in the house. The service has come quite a ways from the original Apple TVs. I can now sync my xbox and ps4 controllers to the Apple TV and enjoy the Apple Arcade experience in the living room. I dont think you will go wrong purchasing this. Even though this is the 32GB model, it holds everything that I needed and more.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love Apple products

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this it’s ease of use and video quality is great. I love the ability to download free apps and mirror my phone

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Apple TV 4k

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far the best apple tv yet. The picture is unbelievably clear (and I don't even have a 4K TV). Really, really easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellant Choice

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear Picture, but does have a learning curve when accustomed to remotes with buttons. After using and learning, is relatively easy to use.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    The best just got better

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV was already the best platform for streaming video, apps and games on televisions. The 2017 upgrade made that platform even better by adding 4K HDR support and other under-the-hood improvements. Those include an upgrade to the A10 Fusion chip, BT 5, gigabit Ethernet and more.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My First Apple TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Setup was quick and easy. I was really impressed with the speed when navigating the menu and the startup of apps. Picture quality is excellent! Very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    A good upgrade

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It replaces one we had for about five years, it made a big difference in the quality of the picture, And is very stable, don’t cut out like the older one was starting to do, The reason for the four stars is because I think when Apple developed the real remote, they could have made is a little more user friendly.....JMO

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    No problems but not convinced yet on value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I find the remote touchy and somewhat confusing so far. Purchased for main TV and Roku for secondary. Video was poor until found setting to match frame rate by program, now much better. Have used Airplay to send internet videos to TV. May use for HomeKit in the distant future. Recommended if using all the capabilities.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 4 out of 5 stars

    Great Upgrade to an Already Great Product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We recently bought a Sony Bravia 4K TV from Best Buy and the first additional purchase was to upgrade our AppleTV to the 4K model. The interface looks beautiful on the new TV. Blacks are amazing. The AppleTV feels like it is faster and the minor enhancements to the remote are much appreciated. Well worth the additional investment.

    I would recommend this to a friend
  • Cons mentioned:
    Price, Remote

    Rated 3 out of 5 stars

    blah blah ordinary average

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Theres really nothing special about AppleTV The only thing Id say is important enough to mention is that it natively access Apple featured products. Voice control? Yes but so does Amazon Fire TV and Google Chromecast, or Android TV devices. I have to say this has the stupidest remote control ever invented. Its so easy to accidentally touch the touch control area and get a response you didn't want. For instance, while typing this review, my office Apple TV remote was on the desktop by my wrist and I accidentally touched it. Now CNN is paused This happens when picking up to. The top and the bottom (forehead and chin) look so similar you can't tell the difference in the dark. Grab it by the top (forehead) you just did something you didn't want. Lastly, OVERPRICED, but then you knew that because its an Apple product.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use, Streaming

    Rated 5 out of 5 stars

    Apple ftw

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome product of course easy to set up and use highly recommended if you love streaming music and videos from any iOS device

    I would recommend this to a friend
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