Customer Ratings & Reviews

I own everything Apple so maybe that makes me a little biased but i have to say that with the virus going on everyone is on the internet and this is the only device that doesn’t lag at all! Plus picture is amazing on it! I have hooked up to my LG B9 and i’m blown away at how beautiful that Dolby Vision looks!

Upgraded my regular Apple TVs to 4K after purchasing two new UHD TVs. The 4K programming is remarkable on the new TVs. You won't be disappointed.

Love the product! The way you can have multiple Apple accounts linked as well as ALL your streaming sites with the shows you are watching on each is great so you can find it all on one screen. The remote can be a little tricky at times but the remote tied to your iPhone is great!

Great improvement to go 4K. I love having my movies in iTunes available to watch in 4K. Same style as the last model as far as operation goes.

I upgraded from the previous generation because I have a 4k tv that is capable of the dolby vision ultra whatever. Wow! The picture quality this device delivers is very, very strong. Also,I was able to get rid of my Firestick once Amazon Prime was added as an app for this Apple device, so I'm now down to one streaming device, this one, and I am very satisfied.

I bought the Apple TV 4K and I love it. The device is user friendly and the remote is amazing. I can’t even compare it to other devices like the Firestick and Roku. I link all my devices, Mac Book Pro, IPad, and IPhone, to the Apple TV and it’s amazing. Also you can play your music. I will definitely recommend this to my family and friends.

Amazing picture quality specially on 4K broadcasts unmatched with any other streaming device my only complaint is all the content on Apple TV has to be paid for so really there is no benefit. Remote is not the most intuitive or easy to use which is unusual for an Apple product

Great interface; default profile and mirroring app layout across multiple devices is super helpful. Like most folks we think the in box remote is just okay. The device works great with a Logitech Harmony universal remote.

Really like this product. Upgraded from previous generation of Apple TV. 4k is great. Easy setup, except for getting HDR to work. That required some settings on TV and AV Receiver to get working, so you need to know how to set these up. Didn't have to reprogram universal remote to work with new Apple TV either, which is a big plus.

Wanted to watch 4k content without using my TV's builtin smart features and tried using Amazon's 4K Fire TV (since it's a cheaper option)....after replacing the 4k Fire TV and still having glitches, I got tried of all the issues and went with Apple's 4K TV. The price difference is quite high, but I now have no issues -- worth the peace of mind!

I did have a moment where I couldn't decided if I really needed an Apple TV since most tv's are smart with lots of features BUT the Apple TV has offers more. It has games and since you log in with your account, it remembers what you have watched and where you left off. So if you log in on another device it picks up right where you left off! I love it!

Typical Apple product! It is easy to set up and it works flawlessly! It replaced a Roku I never could get to work well with my home plex server, but with this Apple TV it works like a charm! The remote however has sacrificed basic ease of use for pretty design.

This new 4K Apple TV is amazing. The resolution of movies in 4K is just stunning. Will be purchasing more as tvs are replaced with 4K tvs .

This is my second one I have purchased this year. I now have one in the family room and this new one in the master bedroom. Just as the first, this was easy to setup and gives an outstanding picture on the 4K TV, the same as in the family room. I can hardly wait for the firmware upgrade to Atmos this fall!!! You will not be disappointed!!!!

This product is a must own for anyone who has a 4K monitor. Yes I prefer physical media, but Netflix does not exist on physical media, and let’s face it, sometimes I’m too lazy to get up to put a movie on. I have all my digital copies of my movies on VUDU, which streams nicely on the Apple TV 4K. Looking at buying a second one for the home theater

I’ve had a 4K tv for awhile and I was super excited for Apple TV to finally get 4K. The movies look amazing and I love the user interface.

Yep it costs the most of all the streaming box options, but if the performance and experience matters to you, then this is the box to get

Wow, worth the upgrade or new purchase. 4K looks amazing. Just what you expect from Apple.

You can’t go wrong with Apple TV 4K. Love the fact that you can access all and any app you need. The clarity of the 4K is amazing.

I’ve had this for almost a month now and it’s great. I used to have an Amazon fire stick, but something about this is more smooth and higher functioning. Fits in well with the rest of my Apple products. On movie nights, it connects easily with my HomePod for a great sound experience.