Customer Ratings & Reviews

I had my doubts about this tv since it's not a big name brand tv. Once i set the tv up and started watching 4k content though, i was blown away. The picture looks great and the sound quality is amazing! Great value for a great price.

This is the largest TV I have ever bought, and I'm not a regular watcher. But, I wanted a 4K TV in a decent size so I would not have to upgrade for a while and I think this fills the bill inexpensively.

I have had no issues with this Roku TV. Great picture

TV is great / in family room nice picture , roku channels good -Definitely a good TV quality for price - Planning on getting a 40inch for bedroom.

i have always bought Samsung TV's from Best Buy. When mine went out I went to Best Buy to buy a new Samsung. The salesman convinced me to buy the Best Buy brand instead- it was cheaper, had Roku built in and had a sharper picture. It took about 15-20 mins to get the Roku part set up there are over 100 different options you can choose- from Netflix to games. The only reason I didn't give it 5 stars is that I have to use 2 remotes to turn on cable TV- the cable tv remote and the Roku remote. Not a huge deal but annoying. Overall, the picture is great and the built in Roku makes watching Netflix or Amazon prime easy. I am satisfied with my purchase.

bought this for my basement to be used mainly as an internet TV. It works great and the picture and Roku player built in is great. Would highly recommend if you are looking for a nice tv for a good price.

I'm enjoying watching my new tv. It was easy to setup. I'm still learning to use the different apps. The picture is very nice. My only complaint is having to use two remotes.

replaced my old Insignia 50 inch with the Smart 50 inch Insignia ... great picure ... this is my 5th Insignia ... all are still in service ... would by this product again without any hesitation

As the reviews stated, great tv as compared to larger more expensive sets. Super easy set up and great picture quality. Don't be afraid to buy Best Buys house brand!!!

I can't say a single negative thing about this TV. Picture quality is stellar, the built in Roku works flawlessly, and the price was very reasonable. I'd buy another in a heartbeat.

For the price point at the Christmas holiday this has turned out to be a really great Smart TV for the money. Under $500. I always want a bargain and I got a great one with this TV.

I bought this as an open item and the quality is great. I do recommend buying a VOX speaker to help with the sound. Very light weight and sleek. Instantly connects to my Roku apps.

The 4K ultra picture for $400 is unbeatable. Setup is easy and the movie downloads that come with the Roku software is extremely convenient and priced similar to amazon video.

This TV is amazing I love it. The 4K resolution is great and the built-in Roku Box is a big plus. Is not heavy and is user-friendly. I recommend this TV with my eyes close!!!

...nice picture, easy setup, nominal sound (expected)...the 'deal breaker', it's like a big ROKU on steroids ! CAN'T turn off that confounded ROKU CLICKING when using the remote going thru OTA channels, source changes, etc...if u wanna mute it, yeah, but hey, wish the settings (audio) had an 'on-off' option for the remote 'sounds', arrrgghh ! Took it back, got 50" Sammie...

Love my new Insignia TV the price caught my eye as well has all the new features and easy to setup. Have had this brand before and we have been very pleased with it!

We've had this TV for about a month. It is a great set. It has a great picture, and was super easy to set up on our wireless network and with our streaming services.

Very easy to operate and great picture, sound is not the best but I purchase a sound bar with it and beyond ecstatic

For the price this tv great. Sound is a little low so we keep our sound system on most of the time. Picture is great. Also is user friendly.

I love this tv !! The Roku apps are so simple and easy to access and the picture quality is really good. Perfect size for my livings room