Customer Ratings & Reviews

Great TV. First flat screen I’ve owned since buying a “Flat” 32” TV back in 2010. Love the TV. Only thing I can think of possibly adding is maybe a keypad. When searching in its comprehensive search it can become tedious to go back and forth. Does not take back from how awesome the TV is. You can add so many different apps to it that I sometimes have too many things to choose from. Love the options Roku has to offer. Only thing is personally never thought I needed a soundbar until I got one for Christmas. You can’t go wrong adding a sound bar to this TV. The sound isn’t that bad normally. You add that sound bar and it makes a worlds difference. Especially with the beautiful pictures this tv produces. I love it.

I've always like the Insignia brand; trustworthy and reliable so I knew smart tv by them would be a good upgraded choice. Looks good mounted. Easy to use options when adding devices or using apps. Good picture quality. Lightweight.

Easy to set up and quick loading. Picture quality is nice even though I haven't truly tested how the 4K looks but HD is what you'd expect. All the apps are easy to use, add/remove, and convenient since they are built in to the home screen.

The tv works and looks great! High recommend for the holidays!

Very good tv. Overall satisfied with quality and sound. Only reason I only have it 4 stars is because when I received at home. The remote did not work and they had to order me a new remote that took a week to get.

Bought the 55'' 4K for a great price. Works well for Netflix and gaming. Apps are a great feature. I think I had too high of expections for 4K.... still great though.

Got a Great deal of Xbox One S and Insignia TV 55" for 600$.. The picture quality is sharp and crisp. Roku TV makes life easier, no need to have complicated remote with all sorts of buttons, just what user needs..

This is such a great TV for the money. Great 4K and user interface thanks Roku. Really wasn't sure what to expect but once I got it going I was so impressed how great the picture looked and got better sound out of my sound bar.

It's got great features and the Roku tv is awesome! It's such a great size and we love watching movies and tv shows! The only thing is the volume levels are a little strange but other than that is a great addition to our home!

We love the 4K TV with the Rouke feature. I would recommend and great price and buy!! Good customer service.

Bought this before Black Friday so I didn't have to wait in line. Glad I did. The picture is great whether watching 1080p or 4K and the built-in Roku with all the apps is really nice to have as well. Great 4K for the price.

This TV has a fantastic picture and I have really been enjoying it. The sound leaves something to be desired, but that seems to be common with all of the flat screens I've watched. I have a set of Insignia wireless headphones which sound great, and I have a feeling that a sound bar is in my future. Works well with streaming video. I watch a lot of stuff on Roku. The TV was easy to connect to my WiFi network and to my existing Roku account. The only issue I've had is occasionally the sound goes out and I have to turn off the TV and then turn it back on to get the sound back. On one occasion it was frozen so hard that I had to pull the plug to cut it off. Overall, I'm very satisfied with this TV and wouldn't hesitate to buy another one.

This TV is everything we thought and better and besides , Insignia is a Sunsung with last year's parts for 1/2 The price .....love it And the service was awesome.

I was looking for a TV with a built in streaming player so I could cut my cable usage. The Insignia with built in Roku player served that purpose. I was surprised with the versatile selection on the Roku. The TV itself has great picture quality including sharpness and color presentation. I saw previous reviews that were not pleased with the sound but I can keep it at a very low setting and it works perfectly. If you are going for a surround sound feel you will need to buy some additional equipment. However, the sound quality is equal to any other television straight out of the box. If you are looking to save money buying a combo TV/Streaming player then this is a good choice for you. Easy to set-up as well.

The picture quality and abundance of features and apps makes this an ideal television for the price. Easy to setup and comes with tons of inputs for everything needed, which makes this a complete entertainment system.

Love the TV with roku built in. Friends have other TV's with proprietary streaming but they are much more difficult to use. Roku is easy and built in. Picture is great and was easy to use the controls, for the TV

Great price! Great quality! Happy customer! Buy it

This TV is awesome. I purchased it for my bedroom to have a new TV. I didn't have any other devices to go with the TV and so I didn't want to have an external device, so I purchased this TV with Roku. It has all of the apps you could want. I don't have satellite or cable, strictly subscription services. It has the apps for any of those services (DirecTV Now, PS Vue, Sling, HBO Now, Fox Now, CBS All Access, ABC anytime, HGTV, Netflix, Hulu, Amazon). I love this TV so much that I am went and purchased a second one for another room in my house! Great TV, would recommend to anyone, specially if you want to get away from Cable and Satellite. (As soon as they make a 75 inch, I will replacing my 2 year old LG in my living room)

In learning that Insignia is a Best Buy brand I took a shot at this TV and amazed at the quality of the picture for the price. The built in features help without having to purchase additional components

This is an excellent TV. Has a great picture and plenty of features. Purchased this for one that was stolen while hospitalized that was not a smart TV put paid twice as much for. Great TV and a great price