Customer Ratings & Reviews

I was looking for a longer lightening cable and found this at best buy. The cable is a little thicker and more durable and a lot cheaper than Apple's. the 10 ft length is great when my iPad Pro is low and I need to be tethered. Not sure there is a better price for a quality cable. All the others were really thin.

When it comes to cables, they charge. As long as they're high quality, there aren't a whole lot of differentiating factors: color, length, and girth. This cable is great because the tip has a very slim size, so it fits up in cases that may have a slim connector plug slot. I have found that some of my favorite cases weren't designed to accommodation some of the Amazon branded and larger sized charging plugs. This one is very small, as is the cable altogether, and could easily be concealed in a small storage area, pocket, purse, or even a wallet if you have a change pocket. I've had great luck with this cable and have no concerns recommending it. By a lot of patient hours, days and years of reviewing, I found myself in the top reviewers on Amazon. This wasn't a goal or result of self promotion, but by focused reviewing. I sometimes get contacted by manufacturers or sellers who ask that I provide an unbiased review. This is one of those products. I assure you that I review what I want, when I want, how I want, in order to share what I feel is the most accurate useful information.

Great product to use with the iPhone 6, 7, 8, or 10. Extra long cord for individuals who like to move around while their phone is being charged. The cable is very durable; therefore, you can expect it to last a long time. This is a great stocking stuffer.

This cord is just the right length. Super long. You don’t have to worry about your cord pulling out of your device, breaking, or having to stay right next to an outlet while your device Is charging. The cord casing seems thick and durable. This cord is great!!!

Love this cord! This is my third. I have a couple in white and one in black. I travel with them in hotels as there's never enough electricity outlets reachable from the nightstand. The other two I have at home one by my bed and went to living room I never have to reach for a cord. 10 foot cord is where it's at!

Second cable for the wife and she likes it because it is 10ft long and for her work conditioning that needs to have it long so she could have the phone charging from a long distance. The durability is great, does not wear out or break down quickly like other cheap ones.

This charger cord for my iPhone is so much better than the other cords I’ve had, it feels durable and let’s not forget that it’s 10 feet of cord, so I can basically walk around the room with my phone while it’s charging, I recommend this one over the original hands down.

This cord has been so helpful for me at a certain area in my home where I sometimes work but am not near an outlet. It is more sturdy than most charging cables, which is great since it is so long. I would definitely buy again.

I used the white 10ft lightening cord as my daily charger for about 1.5-2 years. No complaints at all. I bought this black one as a replace whenever it decides to kick-the-bucket, which was today. Very durable, worth the price, quick charging, and doesn't restrict you to only 3 ft.

Had this for about 3 weeks. I like the velcro attachment that helps keep the unused in a coil. This will probably extend the life since I tend to get the excess caught in my recliner. Use ever day and take on trips with me to get those out of the way plugs.Iwould but another

We purchased a braided cable and it lasted less than one month. The braiding was coming apart at the lighting plug. This cable is the same style as the original cord with an extended length to improve access. It is a great cable with no sign of wearing out.

Love the 10' cord; very convenient for charging from anywhere in room but still have my phone nearby if needed. Has a Velcro strap to shorten when not needed. The quality of this cord far supersedes any other I've purchased in any store since my original apple cord broke.

I had purchased some cheaper version off-brands & the plug-in phone portion kept breaking. so I spent the extra money & bought this one. So happy I did. very durable, love the 10' cord when i still need to use my phone but running low on charge.

I bought two of these cords, one for each of my boys. They reach really far and they are thick and way more durable than the flimsy cord Apple sends with their devices. When your cord from Apple stops working, buy this one. It also comes in a 4', but the 10' will reach anywhere you want to plug in.

Being disappointed with how long the Apple cords last before fraying, I purchased this one a few weeks ago. It will take a while to see if it holds up any better. It is a very handy length. It's not as pliable as the Apple, so this may make it sturdier. Very happy so far...

Had quality concerns about buying a non-apple product, but this cord has proven to be very durable. I love the extra freedom the 10ft cord provides - can easily charge my devices while playing games or watching TV without worrying about pulling the plug out of the wall.

This "Insignia" sync cable is their store brand and has been my go-to cable for the last several years...If you abuse the cable and bend it repeatedly at the USB port like my teenage son, who abuses all his cable wires... because he likes lying in bed at night and watching streaming on his phone...then the cable will split exposing wires within months...You'd really have to be that hard on it. I've had the same cable for 3 years and only bought another one recently to replace the one my son hijacked from me. The other great thing about this Insignia cable, is the variety of lengths available.....10ft, 6ft, and 3 ft...I've had all of them..10ft is best option because of little velcro strip it comes with that wraps around the slack of cable to hold it in place...a lot better than those cheap tie-ends that some of them come with. Like I said, I've had mine for a few years.....and you can't count my 15YO son as the average customer...the kid is hard on everything technology. On a side note...Two purchases ago, I went for a cooler looking cable before I replaced mine w/this 10' one....I can't remember the Brand name, was a bit higher priced than Insignia......it stopped working within a year.. You don't always get what you pay for..

I needed a longer lightening cable for my phone to reach where I do most of my relaxing. And this was the perfect item to prevent me getting an extension cord. Love the sturdiness of it and speed of the charge. Awesome purchase for the price. Bought it as a deal of the day.

I bought one of these for my wife and liked it so much that I ought one for myself. It's super durable and thicker than the apple versions of cords. Also having 10 foot of cord gives you the ability to move around and not have to hover near an electrical outlet. Highly recommend!

I use this charger on my night stand because it gives me the flexibility to move around and watch moves in bed without getting tangled up or having to unplug it. My only problem is that it goes out after about a year. I've had the same problem with the Apple brand also the insignia has lasted longer than the apple chargers. I'm on my second one and will buy again if I need to.