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Customer Ratings & Reviews

Your price for this item is $1,529.99
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Customer reviews

Rating 4.7 out of 5 stars with 211 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are pleased with the excellent picture quality and how well the TV handles dark scenes. The OLED quality and 120Hz refresh rate also contribute to a fantastic viewing experience and ease of use. However, some customers expressed a desire for improvements to the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 211 reviews
  • Rated 5 out of 5 stars

    High price but high quality

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the best tv I have ever owned. I’ve had it for several months now. Yes it’s kind of expensive but the quality is perfect

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good purchase!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is really a cool purchase, the flatness of the TV is superb and I love it. Colors will thrill you just go for it don’t even think twice. It worths the money.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nothing but the Best.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price great install outstading TV picture.Keep up the great service visit Best Buy as ofthen as i can . Latest and greatest items in stock. Alwaya need to look listen hear and touch product before you Buy It.Thank upu again. Customer for over 20years.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality is phenomenal, the quality of watching a movie or a show or playing games on my Series X and PS5 is truly outstanding. I currently have it set up in my office and as you can imagine it’s my favorite place to be in the house! Would recommend to anyone looking to purchase an Oled look no further than LG!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture - Software Needs More Work

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture qualityis excellent and what you would expect from an OLED. The software needs a little more work. The TV struggles with HDMI connectivity to a pc, but seems to be less fussy with a PS5. The apps are slow and hang pretty readily. For the money (77"), it is a good tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv Watcher

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice entry level Oled TV!!! Easy set up, great picture and good sound. Took off energy saving mode and picture got brighter. Overall enjoying 77 inch screen, coming from a 65 LG!

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Great value; Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding value for an excellent TV. Customer service person was very helpful; we are naive when it comes to technological hardware and software. He was patient and informative with a good sense of humor.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LG 77 inch

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a 55 inch LG OLED for several years and where looking for a bigger tv. It was between this and an 85 inch Samsung QLED, so glad we went with the 77 inch LG the updated menu and features are great.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV For price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has great quality! It was considered the "cheapest" option for an OLED but we are extremely happy with it!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect father's day gift!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up. Get picture quality. Perfect size when hosting a sport event!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love Our New LG 77" OLED B4

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new LG 77" OLED B4 is a great TV. There's no way, on our family room wall that the brightness loss to a C4 is evident. We stream shows and sports. The processor never leaves us wanting for more And the price savings to the C4 made it seem like a bargain.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent price and Excellent picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is fantastic! The screen is very thin and has a sleek profile. Easy to install and setup, also easy to setup all your app for streaming.

    I would recommend this to a friend
  • Cons mentioned:
    Remote control

    Rated 2 out of 5 stars

    Disappointed

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am honestly very disappointed in this Tv. I did my due diligence for weeks looking for the perfect Tv. This Tv scored very high with gaming and normal picture. The picture is decent don’t get me wrong, but the operating system and speed of this Tv is horrible. The remote? Even worse. Don’t get me wrong I like how’s there is a browser in the remote, but it activates almost everytime you use the remote because it’s right where you need to click. Switching inputs? For almost $2k you think this thing would be lighting quick, it’s not. Overall picture is pretty nice, if you can get past Lg operations system and remote then give it a shot.

    No, I would not recommend this to a friend
    • Brand response from LG Digital Customer Care
      Posted .

      Hi, Jared. Thank you for sharing your thoughts with us. We understand your concern about the LG TV (OLED77B4PUA) model, especially after putting in the effort to research and find the perfect TV. We strive to provide reliable, high-quality products that exceed our customer's needs and expectations.

      Regarding the remote issues, you might want to check out adjusting the remote settings to customize how it works for you, or see if there are any software updates that could help with responsiveness. For some guidance, feel free to visit this link: https://www.lg.com/us/support/help-library/lg-tv-how-to-update-an-lg-smart-tv--1430510575535.

      As for the slow input switching, it could be helpful to look at the TV’s settings to make sure everything is optimized. A reset might also give it a little boost in speed.

      If you're still having trouble, we’d be more than happy to help you sort things out. Just send us a private message on social media @LGUSSupport, and our team will gladly assist you with troubleshooting or finding solutions. We're committed to making sure you have the best experience possible with your TV. ^Juvy LG

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 78inch OLED TV at a great price.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loving the tv so far. Love the picture quality and the sound seems to begood for our living room Space. Decided to go woth th LG 77" vs. Samsung 77" after dping my research. So far I have no complaints.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    movie addicted in extasis!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A perfect image and perfect sound, better than in the movie theather, I never imagined to get this images and quality sound with this size screen. I was living with the wrong tv brand.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Tv I’ve ever had!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv that I have ever had! From gaming to movies, this tv paired with the LG 5.1.1 S70TR sound system

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    B4 review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has been great so far, unfortunately internet speed has a lot to do with streamed content looking the best, but when it is great the picture is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    First OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first oled tv and i could not be happier. I love how it looks and the sound from just the tv is actually really good.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase Very happy with this purchase. Will definitely recommend to my friends.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LG OLEE 77 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m in love with my LG OLED 77 inch TV and the installation crew did a spectacular job working me through navigation process.

    I would recommend this to a friend
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