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Customer Ratings & Reviews

Your price for this item is $179.99
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The comparable value price is $199.99

Customer reviews

Rating 4.6 out of 5 stars with 125 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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92%would recommend to a friend

Customers are saying

Customers are delighted by the good picture quality of the 40" Class Select Series Full HD LED Smart RokuTV (2025). They also appreciate how easy it is to use, and the simple setup process. Overall, customers seem to have a positive experience with this TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 125 reviews
  • Rated 5 out of 5 stars

    Awesome tv.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Easy to use. My 12 year old grandson uses it.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    I recommend!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better than i expected , and bigger than i expected. I like roku products. No issues

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Welcome Addition

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and the audio capability of the remote is very helpful for my mother to use.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great small TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv for a nice price. You fo not have to subscribe yo Roku to use it.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Really good value for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was so pleased with how easy it was to set up this TV. Best value for what I paid!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great and was not over priced! Would recommend to anyone looking for a new tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Buy!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the money! Would highly recommend if you are in the market!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Roku

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is good. Has some apps that i cannot get on my samsung.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Smart TV are the best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love a Roku TV as it saves money on paying for a cable box. Also I love all the apps that can be downloaded.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Staff was good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Professional staff. Got the job done quickly and neatly

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My husband is very happy with his TV we have 2 Roku TV's

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was exactly what my grandson wanted and he is my world!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku 40inch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my tv it's my birthday gift to myself this year

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good, but could be better.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Price was good. Picture quality could be better. Had some problems with set up.

    No, I would not recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hello! We are thrilled that you've decided to use our Roku product and are genuinely grateful for your support. If you encounter any challenges during the setup or activation process, please do not hesitate to reach out to us at https://support.roku.com/contactus. Your feedback is incredibly important to us and plays a crucial role in shaping our products and services.
      We can't wait for you to start streaming!
      Elmer, Roku Customer Advocate roku

  • Rated 4 out of 5 stars

    ROKU TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Generally good service, however sometimes spotty service.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    ROKU TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works but have not used TV as it in an unused room at this time

    I would recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hi Ann, thank you for taking a moment to share your experience, and we appreciate you choosing our product. If there's anything we can assist you with in the future, please don't hesitate to reach out. We look forward to hearing about your experience with our product. Thanks again for sharing your thoughts, and Happy Streaming! Elmer, Roku Customer Advocate roku

  • Rated 1 out of 5 stars

    Bad choice. TV freezes often, remote sluggish

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I usually do not return purchases, but i had to return this TV. The problem appers to be the TVs internal network connection. The included Roku remote button reponse lag is very annoying. The streaming is constantly buffering and the display freezes often. I tried attaching a separate Roku streaming stick, and it worked fine, so it’s not my network.

    No, I would not recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hi David, thank you for sharing with us. As a quick fix try unplugging your Wi-Fi router for at least 60 seconds to fix this. Then, restart your Roku device by going to Home > Settings > System > System Restart. You can find more tips to improve your Wi-Fi connection at https://support.roku.com/article/213122277#section-1. Also, try connecting to a different network, like a Mobile Hotspot, to find out if the issue is with your Wi-Fi router or Roku device. If the issue persists, feel free to contact us at support.roku.com/contactus. Your feedback is really important to us and helps us improve our products and services.
      Happy Streaming!
      Elmer, Roku Customer Advocate roku

  • Rated 2 out of 5 stars

    Roku40"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture qualify is awful, color and clarity isn't good at all.

    No, I would not recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hi Susan, thanks for sharing with us! Did you know that you can customize the picture settings on your TV? Here's how: Play any movie or show on your Roku TV, then press the Star (*) button on your remote to open the TV Settings menu. Select Picture Settings, then select Picture Mode, and change the picture mode using the left and right buttons on your remote. For detailed instructions, you can check out this FAQ article https://support.roku.com/article/115007365648. Also, remember that a stable internet connection is important for Roku TV because it affects the quality of your video streaming. Let us know if this helps at https://support.roku.com/contactus so that we can assist you further.
      We appreciate your feedback. Happy Streaming!
      Elmer, Roku Customer Advocate roku

  • Rated 1 out of 5 stars

    No So Satisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I haven’t had this tv a month before it started freezing and turning itself off. I was really looking forward to this Roku tv because of their other services but I will look into replacing this one.

    No, I would not recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hello! This doesn't sound quite right and we'd like to help. Please visit us online at support.roku.com/contactus to connect with an agent who can assist in troubleshooting this with you. Your feedback is very important to us and we’re eager to assist. Thank you! Elmer, Roku Customer Advocate roku

  • Rated 1 out of 5 stars

    Does not work

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It quit working after a month? Screen went black.

    No, I would not recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hi Ann, thank you for sharing your experience with us. This seems a bit unusual, and we would be happy to learn more and assist you in troubleshooting this issue. To begin, please try using a different power outlet and check if the status light is on, indicating that the TV has a stable power supply. If the issue persists, consider performing a hard reset on your TV. To learn more, please refer to this link: https://support.roku.com/article/208757008. Let us know if none of these suggestions work at support.roku.com/contactus. Thank you! Elmer, Roku Customer Advocate roku