Save up to 50% on 3-Day Sale deals.Ends 12/14.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 591 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-591 of 591 reviews
  • Rated 3 out of 5 stars

    Set Up is Frustrating

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the 48" TV and think it would have been impossible to do a larger one on my own. The screws that secure the mounts to the base plate are held by Torx head screws! On top of that, they do NOT tighten all the way leaving some wobble. After the TV is on the mounts, you're supposed to put in 4 screws, thankfully Phillips. Two of the screws are so far in that the screws will not stay on the screwdriver, AND, you can't put the screen flat, so, how do you get them in? Next, you have to "type" in your network name and password. Because of the TERRIBLE remote, I tried over and over again to type it all in correctly before it was happy. The same for paid subscriptions. For what the Sony name implies and the price I paid, I feel the remote should be a heck of a lot better than it is. You have to rely on that remote for every little thing with this TV and it should be better than it is. Except for the fact that this is a SMART TV, I feel it really isn't a lot better than the 15 year old Bravia it replaces. What you get for a picture is dependent on what your provider is shipping you. Come on Sony, your remote sucks!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KodakJack, Thanks for sharing your experience with the Sony A90K 4K OLED TV. We're sorry if you are having trouble setting up the mounts and with the remote. We recommend reaching out to professional or customer installer to properly mount the TV to the wall. This is to avoid damages to the TV. We also appreciate the feedback on the remote controller. We're sorry if you are not happy with it. Rest assured your comments will reach the concerned departments for improvements. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Replaced 14yr old Bravia with new Bravia!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    New Sony has great picture and sound, very happy!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryM, we're glad you are happy with the picture and sound quality of our product! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Purchase and installation of Sony Smart TV.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The smart TV was a very good purchase and all my family is very happy with the quality of this product. The staff that installed the TV was excellent. They were very efficient in installing and quickly resolved any problems that arose during this process.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, MahS! We're happy to hear that everyone is enjoying the new Sony A90K 4K OLED TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv overall. Not crazy about the imbedded software and not being able to use anything but streaming or cable. I think some decisions should be left to the buyer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi userBB, Thanks for sharing your thoughts/inputs on the Sony A90K 4K OLED TV. While we're glad that you love the TV, we apologize if the software is not what you've expected. We'll take this as a feedback as it can help us improve in the future. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Craig Sony_US

  • Rated 5 out of 5 stars

    Awesome tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes a great product. You get what you pay for. Very happy with my purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamR,

      Thank you for the 5-star rating and we're glad to hear that you're happy with your television. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 4 out of 5 stars

    Wonderful yet missing key capability.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No 4k 120hz Support for PC. Entire point of buying one for me.. no solutions anywhere. Even old drivers for GPU. Strix OC 3090ti.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaS, Thanks for sharing your experience with the Sony 48 inch A90K 4K OLED TV. We're sorry to hear that you are not getting the max resolution when gaming. Are you getting 4K resolution when watching movies from other inputs? Make sure to connect the external device (PC) to the HDMI input 3 or 4 using a Premium High Speed HDMI Cable that supports speeds of 18 Gbps or more, and then change the setting to Enhanced format. Hope this helps. Regards, -Craig Sony_US

  • Rated 5 out of 5 stars

    love the quality

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the tv quality do not know why I have to say more

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That is wonderful to hear, sjfeulner! We're glad that you're happy with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Dead after 4 years

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We loved this tv. Excellent picture, excellent sound. I bought it 4 years ago.. and it's dead. To fix would be almost $700 and not worth it. Will never buy a Sony again. Will never pay that much for a tv again. Toral waste of momey

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MomofCadie,

      While we're glad to hear about your satisfaction with the amazing picture and sound quality of your Sony TV, we sincerely apologize if you're experiencing an issue. This is not the experience we intended for you. It's possible that you may be referring to a different TV model, as the XR48A90K was released in May 2022. To troubleshoot your power issue, please refer to the following article:
      https://www.sony.com/electronics/support/articles/00153674

      We want to ensure you're taken care of and assist with your unit. Can we contact you directly for assistance? If so, please email the following information to socialsupport@am.sony.com:

      - Full Name
      - BestBuy Username
      - Telephone Number
      - Sony TV Model Number
      - Issue/Concern

      Apologies if you've already provided some of this information in your review or to customer service. We aim to have accurate details for effective communication.

      We appreciate you being a Sony customer. Sorry for any inconvenience, and we hope to speak directly to resolve this matter.

      Thank you for allowing us to assist you.

      Sincerely,

      Romeo
      Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Tv sound issues

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sound bar issues even with a new Sony sound bar. 3-5 second delay for sound on play back or channel changing

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanP, We're sorry to hear that you are experiencing sound issues with your Sony TV. This is definitely not what we wanted you to experience, Kindly check the link below : https://www.sony.com/electronics/support/articles/00026069?utm_source=glean. There are few steps that can help resolve your concern.

      If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the unit:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    WOW what a picture

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly the best TV I ever owned. The picture and sound are unreal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, AlexR! We're happy to hear that you are impressed with the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 1 out of 5 stars

    CC Missing

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very disappointed in this TV. It does not get closed captions on most channels and streaming services. The Geek Squad that installed it said I probably need a cable box. I know that is not true because the small relatively inexpensive tv that I bought at Best Buy a few months before this Sony, that I installed myself, gets closed captions and great sound on all the channels and apps I use. I did try help on line and Sony referenced settings I could not find on this model.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user246474,

      Thank you for bringing this to our attention, and we are really sorry for the inconvenience. It is unfortunate to know that you're experiencing an issue with the Closed Caption on your XR-48A90K. This is certainly not the news we'd like to hear from you. We'd love to help you isolate this problem. To start, if you haven't already, we suggest updating your XR-48A90K firmware to the latest version. This update enhances the TV's functionality and features while addressing any performance issues you might be experiencing. For instructions, please visit the link below:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/downloads

      We want to ensure you're taken care of and assist with your unit. Can we contact you directly to get more information for best assistance? If so, please email the following information to socialsupport@am.sony.com:
      - Sony Case number (If any):
      - Full Name
      - BestBuy Username
      - Telephone Number
      - Model Number
      - Issue/Concern

      Apologies if you've already provided some of this information in your review or to customer service. We aim to have accurate details for effective communication. We appreciate you being a Sony customer. Sorry for any inconvenience, and we hope to speak directly to resolve this matter.

      Thank you for allowing us to assist you.

      Sincerely,

      Romeo
      Sony Social Support Sony_US