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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 601 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 601 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv but Wifi can be an issue

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I been having this tv for 3 years and it’s probably the best tv i ever laid my eyes on. To watch regukar tv, movies and ps5 gaming its really too notch. Only problem is it will disconnect from the wifi time to time and it wont want to reconect unless hou unolug the tv which can be very annoying. Every 3-4 months it just wint connect to the wifi and aometimes just a reset does the trick but when it doesent I have to unplug the tv for 60 seconds and it works. Other than that its a superb tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KingZerps, thanks so much for taking the time to share your 5-star review of your BRAVIA A90K! It brings us great satisfaction to hear that after three years, it's still the "best TV you've ever laid your eyes on" for regular TV, movies, and PS5 gaming.

      We're sorry to hear about the Wi-Fi disconnection issue you've been experiencing. That definitely sounds frustrating, and we understand how annoying it can be to unplug the TV to resolve it. While you've found a workaround, we'd like to help you explore a more permanent solutions. You may check the article ''Troubleshooting network issues'' [https://www.sony.com/electronics/support/articles/00151038?utm_source=glean] or reaching out to our Sony Support Team for assistance at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks again for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Deep blacks, amazing color. Really nice for whatever you're watching.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BDOG!
      Thank you for your feedback! It brings us great joy to hear that you're appreciating the A90K.
      With its deep blacks and stunning colors, this TV truly enhances every viewing experience, making it perfect for movies, sports or your favorite shows.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Happy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've ever had. The picture quality is absolutely perfect. This TV sound is so good, you will not need a separate sound bar. I'm very happy with my new Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bobby007!
      Thank you so much for sharing your feedback with us! We are really happy to hear that your XR-48A90K is making such a positive impact.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY GRAND CHAMPION COLOR TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I now am totally convinced that SONY is the finest TV AVAILABLE. I tried 2 other brands, Samsung and another. The picture on my new SONY is so much more superior and awesome than Samsung. No comparison truthfully. Also getting Google TV is already installed. Both Samsungs made it almost impossible to get and use Google TV. The options of so many free sites are endless on my Sony. I currently own 2 Sony’s and never to try another brand. NEVET‼️ The sale price I purchased my new Sony with, was unbelievable. What a pleasant experience and pleasure to experience this model Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bubba, we are so happy to hear about the great experience you've had with our Sony TVs. The Sony Bravia A90K is a perfect choice for those who love a natural and very realistic picture quality! And with the integration of Google TV, this master piece organizes your content all in one place. We really thank you a lot for your loyalty, and we wish you wonderful moments enjoying the great performance and excellent quality of our products. Thanks for choosing Sony, regards, -Dominick Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Wonderful contrast

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've traditionally hopped from cheap TV to cheap TV but recently decided to buy a more top of the line one. OLED is honestly amazing. Some gradients fading to black make it look like half of the TV is simply off--no washed out black from a backlight. Only problem with it is sometimes the remote will disconnect, so I have to pop out the batteries and reset it. A little annoying for something so expensive, but not the worst thing in the world. The image is unbeatable and the reason I bought the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shiva,

      You made the right choice! We appreciate you for reaching out to us today. We're glad to hear that you like the picture quality of the TV. For your remote control issue, make sure to keep the remote control sensor area clear from obstacles. Avoid mixing new batteries and used batteries, or different brands of batteries together. Perform a power reset of your TV. Temporary and intermittent issues are often resolved by performing a power reset. Unplug the TV power cord, wait about two minutes, and then plug it back in.

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent in all respects

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So, I decided to cut the cord to satellite services. So I took the old 4K tv and made it my PC monitor. All reviews pointed to either the LG or This Sony TV blew me away. Once the setup was done, I had to do nothing to the color it was perfect. The sound was pretty good too. Worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickK, that was amazing! You've certainly made a great choice! We are extremely pleased that it suits your needs and expectations. Thank you very much for sharing your excellent experience with your XR48A90K and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My first OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture, easy to set up, I was concern that I may need a sound bar but the sound was very good as it is

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bucu,

      Thank you for choosing Sony!

      We're elated to hear that your XR48A90K TV delivers a very good picture and was easy to set up. It’s wonderful to know the built-in sound exceeded your concerns, providing a great audio experience without extra equipment. Your feedback encourages us to continue creating products that combine quality and convenience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv! I finally upgraded my 12 year old Samsung for this tv and it doesn’t disappoint. The color / true black is amazing, I love the smart tv interface, and it is awesome to game with it on my PS5. Very happy. My first experience with OLED and I can’t go back I will just add I don’t think the sound quality is great but I’m spoiled because I’ve had a sound bar for years and find most tv sound quality is mediocre at best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Samantha,
      Perfect! You made the right decision in upgrading your TV and we are happy you purchased our Sony XR48A90K. We're glad that you like the image quality and how enjoyed playing your PS5 with it. If you are planning to add a soundbar, you may check our A Series soundbar like the HTA7000. HTA5000, HTA3000 and HTA9. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A90K is #1 for 48” class

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased an open box excellent a90k 48” after the holidays. With a Best Buy warranty for 925, after tax. Tv arrived with a box that looked in rough shape from shipping, I was skeptical. We removed the tv and hung it on the wall, it worked flawlessly and had zero signs of use or scratches. We were absolutely blown away by the clarity, color, and motion processing. Standard cable tv looked HD, Netflix, HBO/MAX, and Disney + looked better than blue ray movies used to. COD on PS5 felt within 1% as instantaneous as my 1ms monitor once calibrated in game mode. Sony finally nailed it. I had issues in the past with an a90J 65 and google assistant slowing down the OS on the Home Screen navigation menu. I left google assistant voice commands off, and am able to fly through the Home Screen or app menus with no lag while scrolling through movies titles or settings. For the past 20 years the price point has been the same for a high end TV while everything else has gone up 25-100%. Huge value for what I’ve received vs what I’ve paid. Well done Sony, well done Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian,

      Thank you for the positive feedback. We really appreciate the time you took to share so many details about your experience with the TV. We're glad to hear that you like the picture quality, streaming applications and price point of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound without soundbar

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and sound without a soundbar Documentation could be better. Once the quirks were worked out, like restarting when turned on, from doing a lot of searching in online forums, TV seems stable now. Love that it's a Google TV and added to Google Home. Also love that the stand is in the middle of the TV and not legs on the edges. A little pricey, but it is a Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB, Thank you so much for taking the time to leave us a review of your Sony A90K! We're very pleased to learn that you were able to resolve your concerns by searching for solutions in online forums. For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony TV by visiting our Sony Support website https://www.sony.com/electronics/support to download the help guide and look for additional information about your product. Also, you can chat with one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US who would be glad to help.

      And good to know you love the Google TV operating system, seamless Google Home integration, and the position of the TV stand. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy Peasy set up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT PICTURE. This Sony Bravia was so easy to set up by yourself. This is our first smart TV and it and was simple to follow the directions It gave. It had to fit in existing cabinet and it did with 1/2" to spare . Perfect for us.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 3 out of 5 stars

    Dark Frozen SONY A90 screen!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased 48" A90 BB Excellent Open Box: Loved the deep black Blacks, vibrant, realistic Sony colors. Also tried the LG C4 which was better overall, but not close in color replications IMHO. Loved Sony's simple backlit remote as well! Returned Sony because: !. tv froze 2nd time, and had to unplug to unfreeze; !!. bubbles on display screen, that did not affect performance, but annoying just the same; !!!. chaotic app format... iv. not interested in talking with tech support right out the box; v. cannot figure out why tv 2022 model still?? vi. screen just TOO dark; Probably would have kept unit if not for the freezing issue.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregoryB, Thank you for your feedback. We are sorry to hear that you are experiencing issues with the TV. May we contact you to help? If so, please send us an email at [email protected] with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didnt want to mount a new TV (renting) and only had a very narrow fireplace ledge to place it on. The A90K was the only 4K 120hz TV that had a shallow enough stand depth to fit it. It was a little bit more money than I wanted to spend, but the quality is insane compared to my old insignia 1080p panel. Now, I probably didnt need to go OLED in order to be impressed with an upgrade from that, so your mileage may vary, but all told I’m glad i went with this option.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Qasim,
      Thank you so much for such a great review! We're really appreciate how much you are enjoying the amazing picture quality of your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Even my wife said "oh wow!"

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I stepped up to this high dollar Sony and wished I'd done so long ago. 4K HDR on Youtube presents the most saturated colors I've ever seen. I worked in teleproduction for 45 years. I never saw colors like this or a truly black screen until now. Even my wife said "oh wow!" The LGs may be a tad brighter but in my cave that's not a concern.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoscoeT,


      That is high praise coming from a 45-year teleproduction veteran! We are absolutely delighted that the 48" BRAVIA XR A90K OLED has exceeded your expectations, presenting the most saturated colors and truly black screen you've ever seen, thanks to the self-illuminating OLED panel and the Cognitive Processor XR. It's wonderful that your wife noticed the "oh wow" difference, too! We appreciate you choosing the A90K for its outstanding image quality.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to setup and the picture is beautiful as expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArmenB,

      That's fantastic to hear! We're thrilled you found the setup easy and are loving the beautiful picture quality of the A90K TV. Enjoy your viewing!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An excellent TV with Google built in.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set-up, and excellent picture quality. Google TV implementation is excellent and saves a lot of time with logging in to streaming services. Very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeL,

      We're thrilled to hear that you found the setup easy and are enjoying the excellent picture quality on your BRAVIA XR A90K TV. It's also great to know that the Google TV implementation is saving you time and enhancing your experience. We truly appreciate your feedback!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pleased with purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our previous TV, which wasn’t that old, had a stand that wasn’t supportive. Our TV tipped over and cracked. Best Buy showed us several options in our budget and we settled on this one. The speakers and the stand were great selling points. There’s 5 built in speakers and a very stable stand. The picture quality is great. We are very pleased with our purchase and the assistance we received at Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldM, Great! You definitely made the right choice! Thank you for sharing such an excellent shopping experience. We really love to hear that you are satisfied with your purchase and you appreciate the outstanding picture quality of this A90K OLED 4K Ultra HD Google TV. Glad everything has been taken care of and you like the easily adjustable premium stand and sound that comes directly from the screen. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for your feedback and offering a fantastic rating on the product! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV for small spaces

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I own an earlier version of this TV and bought this panel as a gift for for a friend's small studio apt. If you need a modest sized TV for a bedroom or small space and don't want a lot of fussy cords, sound bar, etc., then I think this is virtually a perfect TV. It has a discreet oval stand and 1/4" bezel for a super clean look. The screen vibrates to create the sound (and it's surprisingly good...), It handles room light reflections better than most TV's. The operating system has been upgraded since I bought mine and it's more streamlined as is the remote. The settings are easier to access, as well. If you mostly stream movies and TV shows this is an ideal TV. It does have a NextGen tuner for 4K broadcast signals, however, if you have access to a rooftop antenna. It may not be the best set for gaming, overall, but those who do game will know which panels they favor. I've had my A90 for 18 months now and enjoy it more and more as time goes on; it's subtly seductive. I calibrated mine with Calman although I think Sony calibrates their top TV's at the factory; it was quite good right out of the box, with settings at less than 5% off the mark. It easily calibrated to within 1%, however, and is even more balanced. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaullW, We appreciate your detailed review. We're also glad that you are enjoying your new TV, The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony OLED for the win

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 48” ended up being a perfect increase in size from my viewing distance. The improvement and resolution are superior to the LED. I had if you’re looking for a midsize OLED with top notch visuals I can’t recommend this TV anymore strongly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JinSakai,

      We're absolutely delighted to hear that your 48" A90K has proven to be the perfect size increase for your viewing distance and that you're experiencing superior improvement and resolution compared to your previous LED TV! This feedback perfectly highlights why we're so proud of our A90K OLEDs. The Cognitive Processor XR works tirelessly to deliver incredibly lifelike picture quality, with pure blacks, dazzling brightness, and vibrant colors that truly elevate your viewing experience.

      Thank you for choosing Sony. Have an amazing day!
      DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent tv! I love it!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I finally decided to put a tv in the master bedroom! My husband couldn’t figure out the stand so we had a friend install it on the wall for us. It is a great size for a small/medium bedroom or smaller den/kitchen. It was easy to set up, (except the flat base)! The picture is sharp. The colors are vibrant. The sound is great! I don’t know why I waited all these years but it’s worth the wait. Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, steamingirlie! We're happy to hear that you are enjoying your new Sony OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Regards, -Craig Sony_US

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