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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 602 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 602 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony Bravia 48”

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cannot beat Sony quality. Clarity, color ease of set up and easy to understand controls. Found that prior in use Sony tv remote is compatible, so we have have a spare remote control

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yochan! Thank you so much for your thoughtful review! We are truly honored to hear your positive feedback about the XR-48A90K. It’s fantastic to know that you appreciate the clarity and vibrant colors of our TV, as well as the straightforward setup and user-friendly controls.
      We’re also glad that you discovered compatibility with your previous Sony remote, which adds convenience to your viewing experience.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Sony XR48A90K Picture mode Custom

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony XR48A90K Picture Mode - CUSTOM • Ambient Light Sensor - OFF • Auto Luminance Level - OFF • Auto Tone Curve - OFF • Auto White Balance - OFF • Brightness - MAX • Contrast - MAX • Gamma - 0 • HDR Tone Mapping - BRIGHTNESS • Black Level - 50 • Black Adjust - OFF • Adv. Contrast Enhancer - MEDIUM • Peak Luminance - HIGH • Color - 60 • Hue - 0 • Color Temperature - NEUTRAL • Live Color - HIGH • Sharpness - 52 • Reality Creation Reality Creation - MANUAL Resolution - 75 • Random Noise Reduction - AUTO • Digital Noise Reduction - AUTO • Smooth Gradation - LOW • Motionflow - AUTO • Smoothness - 2 • Clearness - LOW • CineMotion - HIGH • HDR Mode - AUTO • HDMI Video Range - AUTO • Color Space - AUTO • Adv. Color Temp Basic: R/G/B Gain - Max/Max/Max R/G/B Bias - 0/0/0 • Adv. Color temperature: Multi point (10p) Color gamma adjustment points - 1 R/G/B Offset - 0/0/0 • Per color adjustment Adjustment color - Red Hue/Saturation/Lightness - 0/0/0

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, thank you very much for sharing your picture settings on your XR48A90K. These settings will be very helpful to other customers. Thank you so much for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Beautiful Sony!Rosie

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful! Excellent delivery and installation. Very happy with the entire experience with Best Buy...their customer service is excellent! Thank you so much!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rosie,

      Thank you for choosing Sony!

      It brings us great joy to hear that you find the XR48A90K TV beautiful and that the delivery and installation were excellent. We’re also delighted to know that your experience with Best Buy’s customer service was outstanding. Your kind words inspire us to continue providing top-quality products and support.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and quality. Easy to set up and use. We purchased this TV for our two teen boys bedroom and they are both happy with how their games look and the quality picture for streaming movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello YanaP, thank you so much for sharing this review! It is fantastic to know that your boys are now experiencing the exceptional gaming and streaming capabilities of the A90K, thanks to its outstanding picture quality and performance! Thank you for choosing Sony. Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it!!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this purchase!! Does everything I want and need, easy to use, great sound. Didn’t need to buy a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaroleA, Amazing! We're very pleased to hear you like the ease of use and great sound quality of your Sony A90K. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Just the TV we were looking for

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great medium size TV with an amazing picture. Setup was a breeze. The picture looks great in a bright room or darker setting. The options provide easy setup of all our attached devices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic! You've made a great choice, Mike!

      We are so happy to know your satisfaction with the amazing picture quality, ease of setup, size, and superb performance of the XR-48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great product.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound, easy to navigate. The Geek Squad set up was fantastic, a must. They are professional, quick, and efficient!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenT, thanks for commenting! We're truly happy to learn about your satisfaction with the amazing picture & sound quality and user-friendly interface of your XR48A90K. Also, we're thrilled that you're satisfied with the superb service of Best Buy Geek Squad. Thanks for the 5-star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony’s King

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Theres no better TV, then Sony, i own all 3 top brands, and while i love the color pop of Samsung while playing video games, theres no beating watching sports or the simple communication with a PS5, or the tvs own speaker quality, then Sony. If your looking for a well rounded, can do everything well and more. Buy yourself this OLED, you won’t regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GameRight, Thank you for your fantastic feedback! We're absolutely thrilled to learn that you regard our XR48A90K as the best TV among the top brands you own. It's wonderful to hear that you appreciate the vibrant colors for gaming, the exceptional viewing experience for sports, and the seamless integration with your PS5. We're also pleased to know that the speaker quality has met your expectations. Your recommendation truly means a lot to us, and we're delighted that you're enjoying the overall performance of our OLED TV. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased this TV to replace a Samsung we bought last year that was defective and not working properly. So far we like all the features it has and the picture is very clear. The colors are vibrant and crisp. We give this tv a thumbs up so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Watch, we're glad you are enjoying the picture quality of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. I own a Master series in a 65” and was needing basically the same tv but in smaller size for bedroom. This OLED has the awesome picture and performance of my bigger set. I would definitely recommend. It is a real value for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shammy13, Awesome! We are so glad to hear that you are happy with your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best O-LED TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve owned this TV for almost a year now and have used it for gaming as well as watching movies. For pc gaming and working is amazing. Smooth 60fps with a 4K resolution makes it very nice to work with. The colors are very bright which makes it a plus. The speakers also makes it a plus but you can’t expect an amazing surrounded sound with base as it simply the build in speakers the tv it comes with. Additionally after working Ku can just slip into the smart tv aspect of it and put some Netflix or what ever streaming service you have. Additionally, having Google built in makes it great for voice commands and with AirPlay comes in handy for iPhone users. It may be deemed pricy at the stat but I would argue that it’s an investment worth making.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikelP,

      That's very nice to hear! We're glad that you're enjoying the 4K picture quality, color, size and smart features of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with this television. Picture and sound are great. Can't wait to get into the other functions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BonnieP,

      Thank you for your wonderful review! It brings us great joy to hear how happy you are with your new XR48A90K.

      We're so pleased that you're enjoying the great picture and sound. The OLED panel is designed to deliver incredible detail and true black levels, while the Acoustic Surface Audio+ technology turns the entire screen into a speaker, creating the perfect harmony between an amazing image and rich sound.

      We hope you have fun discovering all the other great features this TV has to offer. If you ever need assistance, don't hesitate to reach out to our Sony tech support team. Our agents are always happy to help!

      Thank you again for being a part of the Sony community and for choosing us.

      Best regards, Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to setup. Covers on the back of the TV provide a good means to conceal and bundle cables. Excellent picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buddy,

      That's wonderful to hear! We're thrilled you found the setup so easy and appreciate the thoughtful design of the cable management. Enjoy the excellent picture quality! Thanks for choosing Sony. -Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony Flat Screen TV 75"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony 75" flat screen TV. Sony has mastered this technology and it shows in every crisp, colorful and detailed picture. Watching football is just awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, EllenK!

      We are so happy to hear that your new TV is delivering such a crisp and colorful picture—watching football on a Sony is definitely a game-changer!

      Thanks for choosing Sony!

      Best regards,

      Gus Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have another 48” about 5 years old and this one blows it away. Team it with a sound bar and great late night movie watching!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorbertM,

      That's fantastic to hear! We're absolutely thrilled that your new XR48A90K is making such an impression, That's exactly the kind of "blows it away" experience we aim for!

      The A90K is a truly exceptional television, and it's easy to see why it's made such a leap for you. As a BRAVIA XR OLED, it features our Cognitive Processor XR, which intelligently processes picture and sound in the same way your brain does, leading to incredibly lifelike contrast, stunning colors, and remarkable detail. The XR OLED Contrast Pro further enhances those deep, true blacks and vibrant highlights that only an OLED can deliver.

      Thanks for choosing Sony, have a nice day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Great store to buy from!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bets buy is my go to Store for items like this. Great prices, fast delivery and great service...what more can you ask for!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, KevinD!

      We’re thrilled to hear that you had such a positive experience purchasing your XR-48A90K. It is great to know that the combination of competitive pricing, fast delivery, and excellent service met your expectations.

      Thank you for choosing Sony for your home entertainment!

      Best regards,

      Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 4 out of 5 stars

    So far so good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture overall fairly easy to set up but a little complicated at the same time but I’m used to a Samsung so once I got used to it the more I use it the more I like it little on the pricey side for this size TV but I’ll keep it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, ShawnD! We're glad you like your new Sony TV. We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    OLED Sony state of the art TV viewing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The OLED has excellent clarity, beautiful colors to watch TV. The 48 inch was just the right size! Hooked up to Apple TV to add Spectrum. Otherwise Sony is definitely my favorite brand, always has been!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnetteM, Thanks for the 5-star rating! We're glad that you are enjoying your Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    One of the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from a ~5 year old LG LCD TV (which I loved) and was blown away by the difference in picture and quality. The OLED display is amazing and provides great picture quality and uniformity. The remote is awesome and the buttons light up automatically when you move it, so no more searching for buttons in the dark. The remote and TV are both heavier than my previous LG devices, but that’s because the build quality is next level. materials are premium and everything feels solid and well put together, little to no flex and no funny squeaky noises like with other brands. I highly recommend you buy this TV if you’re reading this right now - you won’t regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vlad04, Thanks for the positive review on the Sony A90K 4K OLED TV. We're glad that you are impressed with the picture quality and we appreciate that you'd recommend this product to others. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Ms

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! The colors are unbelievable vivid and the sound wonderful (we didn’t get a sound bar). Would buy it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanD, Thank you for your awesome review! We are glad to hear about your awesome shopping experience and that you are enjoying the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

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