Last Chance 48-Hour Flash SaleEnds Dec. 24. Limited quantities.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

  • Front. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 27. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 28. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR55A90J
SKU:
6450479
Highly rated by customers for:
Your price for this item is $979.99
Clearance
The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 657 reviews
  • Pros mentioned:
    Picture quality

    Sony 55” OLED TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia OLED best tv ever, Amazing in everything imaging graphics sounds Perfecto!! Definitely recommend it worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Garay, We are glad that your new Sony BRAVIA A90J is the best OLED TV ever for you. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Very happy with the purchase

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this TV to work with my HT-A9 Home Theater Speakers to use a the center channel. So far I'm very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kenbr1960, we're glad you are happy with your new TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    AWESOME

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    awesome tv that's it point blank!!! +

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi glensome, We are glad that you now have an awesome smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony television

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv with amazing views! We love it! We had a similar one before but this was the best deal and great quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshleyM, We are glad to hear that you love your Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Great buy

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Comes loaded great picture connect with ease great sound I have always loved Sony tv this a great purchase for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PoncianoN,

      Thank you for the purchase! We're glad to hear that you like the picture, sound quality and price point of the TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Great tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has an excellent picture. Even the built in OS works really well (not laggy like Samsung in my experience)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Olivia, Thanks for sharing your 5-star review and impressive experience with your BRAVIA XR A90J 4K OLED TV. We're so glad you are enjoying its incredible picture and you like the smart Google TV features. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Best Picture

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best picture I've seen on a television. It's expensive, but I take really good care of my electronics. This replaced a rear-projection Sony that I had for over 16 years! I took my time researching it, and it did not disappoint. This is the main TV in my living room. It's the largest TV I've ever owned. The picture is incredible. The color and contrast detail give it a "being there" experience. There are a few minor drawbacks. The sound is good but not great; a sound bar may be on the horizon. I use the sleep timer a lot, and the remote does not have a dedicate button for that. You have to access through the Settings function. A single button for this could have been added to the RC. Speaking of the functions, the labels are way too small--it's a strain to see them. This replaced a 51-inch TV, and the labels on that one were easy to see. Overall, this is a top-of-the-line unit. I wanted the best picture I could get for a reasonable price. I did NOT want to buy a TV and think about a better picture while watching it. I would have bought the 65-inch model if I had the space for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RAC1, Awesome! Thank you for your detailed review. We're glad that you like the picture quality, sound, and overall performance of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony has a great picture and great sound. I no longer have to turn on subtitles.

    I would recommend this to a friend
  • Pros mentioned:
    Hdr, Picture quality

    Simply Amazing Display

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing display. No buyers remorse here. Bright colors, deep blacks. It replaced a Pioneer Elite Plasma. 1080p content is upconverted flawlessly. 4K HDR content is jaw-dropping. I'm running out of adjectives here. Love the built-in Google TV, it's nice and fast and doesn't crash. The NextGen antenna tuner is great if your city has NextGen signals. The reception is much better without having to fiddle with your antenna system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi hdtimmy, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great picture with terrible software

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ive always loved sony tv’s. I bought 2 of these. The picture quality is outstanding. Setup was incredibly long. I used google home to setup the tv. The 2nd tv tokd me i was already signed in, though this was another identical tv. It got to the point that i could neither go back ir forwards. I called support to find out how to get unstuck. The tv kept on switching back to streaming though it was configured to return to the last input. I finally reset tge tv and set it up as a non cinnected tv. No firmware updates, but now it stays on the cable box. I dont recomend any google tv products as they are difficukt to use and impossible for seniors.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brett,

      We are sorry to hear about your experience. This is definitely not the customer experience we want you to have. To isolate this issue, you may unplug your cable box first then check for software updates. You can follow the guide here: https://www.sony.com/electronics/support/oled-tvs-android-a90j-series/xr-55a90j/software/00280965. If there are no updates, it is possible that the update notification is for the cable box. Check the settings of your cable box for the firmware update.

      We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Lovely sound and picture

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lovely picture and sound quality. All my family gatherings are so much more tolerable now that i drown their noise

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AniketP, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Good TV

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV recommended excellent image quality The colors all 100% recommended

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    buy on sale

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good tv and value if bought in sale. it is lightweight and has a good picture and sound

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Legendaey

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is as good as advertised. Great quality and excellent sound quality. Sound quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorneG, Thanks for this amazing review of your BRAVIA XR A90J! Choosing this TV will definitely be worth it! We're glad you are enjoying the amazing picture and sound quality this TV delivers. You’re now able to enjoy immersive, engaging cinematic experience in your home. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you so much for purchasing our 55" A90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Movie Watchers

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I decided to purchase this Oled based on all the positive reviews this TV was getting. I have bought QLEDS in the past with my last purchase in 2015. I thought about LG CX or C1, but decided after the first LG G1 review to go ahead with this set. Little pricey, but decided to treat myself as I don’t really game a lot (still running a PS4 pro) and mostly watch movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hodgepodge, Choosing this Bravia OLED is the best decision you have made. We always strive to deliver the best picture and sound quality with our TVs. Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Whatever the content or source, you'll enjoy entertainment close to 4K7 resolution with XR 4K Upscaling. With our Acoustic Surface Audio+ technology, sound comes directly from the center of the screen with powerful actuators behind the TV vibrating to create acoustics that moves with the picture. Enjoy your movie nights! Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Tv

    |
    |
    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has great picture quality, sound on tv is awesome for tv speakers, could not be happier

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Best tv ever!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Absolutely blown away by it! Some quirks with settings, but everything is awesome

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    this is a master one

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think this tv is actually better than the newer models, sound and image is better

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Great set

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the TV is great! It has excellent picture quality right out the box. The audio is good despite the slim size. I would give it 5 stars if it had the ability to take screen shots.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony A90j

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Oled Tv from Sony must have outstanding picture and build quality can’t go wrong with this Tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldT, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA OLED TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

Page 11, Showing 201-220 of 657 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2025 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.