Appliances Presidents’ Day SaleEnds 2/25. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

No content
  • Front. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 27. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 28. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR55A90J
SKU:
6450479
Highly rated by customers for:
Loading...

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 657 reviews
  • Pros mentioned:
    Picture quality

    Amazing OLED

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. One of the best OLED tvs out there. 100% recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElectronicsGuy25, We are glad that you like your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. You chose the best brand. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    yes

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    best tv ive ever owned its good I still am amazed at its glory

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgeD, We are thrilled to hear that your new Sony BRAVIA is the best TV you have ever owned. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 55”

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent and great image. Would be better with a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouisP, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Pricey but Perfect

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ll try to keep this short and simple. First off I’m a gamer, if you have a 3090 or 3080 it will do fine without G Sync for now I promise you. I’ve had the LG CX for about a year before I purchased this, that tv is wonderful as well for half the price but if your like me and want the best picture quality the A90J is worth it IMO. I notice a lot better shadow detail and obviously more brighter, just somehow makes the picture look better all around. So simply; if your breaking into the OLED market but you can’t throw money away, but the C1 or G1, if you take alot of pride and joy in your tv and want the absolute best, go for this, won’t be disappointed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goose, We're very grateful for this positive feedback! Good to know you're enjoying the smooth gaming experience, excellent picture quality, and incredible OLED display of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Brave New World of TV

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s like a thin sleek slab of glass that turns the world of video content into real world clarity. This is the new gold standard of tvs for at least a few years. A must buy if you want the best in class future proof tv tech.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi riostoney, That's great! We're glad to hear that you appreciate our best ever OLED TV, powered by the revolutionary Cognitive Processor XR for unparalleled brightness and pure blacks. Our BRAVIA XR A90J takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. We're looking forward to your next purchase! Thank you for sharing this feedback! Jay Sony_US

  • Pros mentioned:
    Ease of use

    Sony oled

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Love the ease of moving between streaming services.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonybuyer, we're glad you love our product! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Not disappointed.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and a great price! So glad we purchased it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyC,

      Amazing! You've made a great choice! We are so happy to know your satisfaction with the incredible picture quality and reasonable price of the XR55A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Our new Tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the sharp image! Colors so vibrant! Sound is wonderful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ChrisB, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA OLED TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Never Disappoints

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great color. Even better than the Sony it replaced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ilene, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and refresh speed!! Perfect size in our room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrentonR,

      Very nice! Thank you for the 5-star rating and we're glad to hear that you like the picture quality and size of the TV for your room. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Review of sony 55 inch tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound are very good. Pulls in over the air channels better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielR,

      That's very nice to hear! We're glad that you're enjoying the picture and sound quality of the television. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Tv review

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv looks like brand new I am very please with jt

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeKing, we're glad you like our product! Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting SONY! ~Earl Sony_US

  • Pros mentioned:
    Color

    Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lo e the distinctive color Easy use of remote Thank you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidW,

      Thank you for the 5-star rating! We're glad you like the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Great tv

    |
    Best Buy Employee
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After I calibrated the tv, its the best looking tv ive had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ivan, We are glad to know that your new Sony BRAVIA is the best-looking TV you have had. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Perfect!

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality! This is by far the best TV I’ve ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello makingroceries, We are glad to hear that your Sony BRAVIA A90J is by far the best TV you have ever had. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Perfect choice

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up —great picture quality—great choice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestSmartTV, Awesome! We're glad to hear that you like the ease of setup and great picture quality of your Sony A90J. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    T. V.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying the imagery and the improved sound over our old Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertL, Awesome! We are so glad to hear that you are happy with your new TV! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

      Thank you for choosing Sony!

      -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Great product

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great vidials and system infotainment for any where in the house

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Myps5, We are glad that you like your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Love my tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the quality of my tv. I enjoy watching movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iamabdul,

      Perfect! We're glad that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Love my first ever Sony Bravia!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, and a breeze to set up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thanks for the 5-star rating! We're glad that you are all set with your new Sony 4K LED TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! -Craig Sony_US

Page 14, Showing 261-280 of 657 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2026 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.