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Customer Ratings & Reviews

Your price for this item is $979.99
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The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my first ever Sony Bravia!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, and a breeze to set up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thanks for the 5-star rating! We're glad that you are all set with your new Sony 4K LED TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Its the brightest!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and a pleasure to watch, love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaG, We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Worth it but handle with care

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    crystal clear and sharp. any small press on the tv and it's gone

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product & service. Picture & sound wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeatriceS, We are glad that you like your new Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. I love it very good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsraelC,

      Great! We're thrilled that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    perfect for ps5

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Image quality is top notch. PS5 looks so crisp. Great TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Happy, We are glad you now have a perfect smart TV for your PS5. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Great features, but constantly drops wi-fi connect

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony A90J is now about 4 months old and well broken in. In general the unit is great in almost all details. Keeping it from getting the 5th star is one annoyance that I have yet to understand: Almost every day, I will return home to find it has lost its internet connection. The most reliable method of solving has been to forget the network and then rekey my password. Apple TV on the unit is fine and has never lost the connection, and my Orbi router is inches from the Sony. Go figure!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Sony OLED

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best Oled tv in the market!!! Remote looks good too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BryanM,

      Thank you for the purchase and 5-star rating! We're glad to hear that you're enjoying your new Sony television. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Dr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound. Response and wi-fi/blutooth connections are a little troublesome, especially with Sony's own SRS-NS7 neckband speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wonhong, We are sorry to hear that you are having an issue with the Bluetooth and Wi-Fi connection of your Sony TV. To isolate these issues, we suggest visiting the links below for troubleshooting steps:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-06_15.html
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-06_01.html
      https://helpguide.sony.net/speaker/srs-ns7/v1/en/contents/TP1000432523.html

      Despite your concern, it's good to know that you like the picture and sound quality of your BRAVIA TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Should you need further assistance, you can email us at socialsupport@am.sony.com.

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    King of TVs

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The a90j master series oled is truly amazing. Although it is very expensive if you have been on the fence this is the best oled that has ever been created. Bright like a led TV, infinite contrast, accurate colors, and most importantly the best clarity of any TV due to nex cognitive xr processor. No matter what you watch the processor will upscale the image to give you the best viewing experience. 2 hdmi 2.1 ports are good enough for me. It's only 2 consoles that's our that support the 2.1 so I don't see the need for 4. The sound is good for this TV but I recommend I soundbar to give you the ultimate movie and TV experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maury, That's great! We're glad to hear that! We are happy that you appreciate everything about this new BRAVIA XR MASTER Series A90J. Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR for unparalleled brightness and pure blacks in an immersive Seamless Edge design. You'll enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best tv , very bright.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is c amazing. It has great video but also internal audio. Is as Bright as any TV I’ve seen.c so don’t worry about that. I don’t think it needs a sound bar for average use but for a Hine theater it would. It’s definitely the best on the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spunky1000, That's awesome! We're thrilled to hear you're enjoying the excellent picture and sound quality of your new Sony TV. The A90J is powered by our Cognitive Processor XR which cross-analyzes data, enhancing pictures in the same way that the human eye focuses on real-life color and depth. And with hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Also, our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My New Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture on a sleek TV. What more is needed?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaaaaaaaahnnnn,

      Perfect! We're thrilled that you are enjoying the picture quality and design of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    WOW

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    NEVER HAD A BETTER PICTURE ON ANY TV I AM VERY PLEASED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MICH, We are thrilled to hear that you are very pleased with your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best deal by Best Buy!!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV at a more amazing deal! Always keep a lookout cause Best Buy Will have the best price!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New Bravia even better than the old Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The store representative who helped me was perfectly on task. The television is excellent. As expected, the colors it’s OLED display presents are spectacularly true, including black. My family and I really liked our 52” 2009 Sony Bravia LED television, which still worked great, but this new unit is amazingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoelK, We are thrilled to know that you like your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Your continued support means so much to us. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sonys Top Oled

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sony a90j is the most beautiful tv ive ever owned. Everything looks great on this TV and i havent been disappointed at all. From gaming to movie watching it does it amazingly. The colors pop and are accurate with accurate lighting.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's fabulous, GamerGuru! We are extremely pleased to hear you are happy and satisfied with the incredible picture quality & superb performance of your new 55" A90J.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    55 A90J Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the remote and the picture is great! The only con is need more hdmi 120 ports and the price of tv lol. If u just have a ps5 to plug up like me then it works & If u don’t care bout the price tag it’s worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaliBlues, We are glad that you like the picture quality of your new Sony Bravia OLED TV, and love its remote. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Hdr, Picture quality

    Rated 5 out of 5 stars

    Best 2021 TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, excellent image. Movies and games look phenomenal. Definitely I recommend this if you watch anything bright the hdr impact will blow you away. This is the upgrade of the decade and will serve you well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Czm37, Awesome! We're glad that you like the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Sony

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is great, the apps I have problems with sometimes and have to reboot the tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    It is Sony

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cox 1080 resolution is good but 4k streaming service is really good. I have a PS5 I play games on this TV also, with all the bells and whistles, very smooth game play, overall does a lot very good.

    I would recommend this to a friend