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Customer Ratings & Reviews

Your price for this item is $979.99
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The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Televison

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We decided to purchase an OLED television, and this Sony exceeds the reviews. Very sharp picture, nice sound (without a sound bar), and easy to use lighted remote. Apps are easy to access and google layout is simple.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RG2018,

      Amazing! You've made a great choice! We are extremely pleased to hear that you are satisfied with the exceptional picture & sound quality, user-friendly apps, Google TV feature, and premium backlit remote control of our A90J.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for the 5-stars review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90J is an incredible value!!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had TotalTech install my new 55" Sony Bravia XR A90J TV today. Been exploring menu systems and settings while installing different apps ever since. Nothing like spending five hours with your new tech to learn it off the bat... thank God I had the time to spend on it today to get it all set up like I want. Super happy with my purchase. I was a 'Sony only' fan way back when with audio components, but drifted away over many years. Had BestBuy Advisor come in and look at the space when I was ready to pull the trigger on a new TV (old one is 14 yrs old plasma!). I highly recommend the Advisor service BestBuy offers. I wasn't even thinking of Sony for my new TV, but REALLY HAPPY with the value, performance, and features of this one. Hope it lasts me another 15 years! :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dickersondml, We're glad that you are happy with the value, performance, and features of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best images and viewing ever.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV image ever! Wow - we're very impressed with the performance, picture, sound quality and ease of integration into out home audio and video system. Glad we waited for the new Bravia XR A 90 J Series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi hjbdman, That's really good to hear. We are thrilled that you are very impressed with the overall quality of your new Sony BRAVIA 4K smart Google TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really Good TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv 1 month ago. I love it so far. I upgraded from a 2012 plasma, so I was blown away by the sharpness, brightness, and color. It does a pretty good job upscaling 1080p YouTube videos. Any YouTube video less than 1080p doesn’t look super great on this tv, though. The speakers built into the tv are nice. I also am enjoying playing ps5 on this tv (this a90j now has vrr for ps5 as of May 2022) Other notes: I use a Apple TV 4K with it and 4k cable to connect it to get the most out of 4k streaming. Also bought a universal tv stand for it — my original tv cabinet wasn’t wide enough for the tv feet even in “raised sound bar mode” Overall, I am very pleased with this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Tinko, We are thrilled to hear that are very pleased with your TV and you were blown away by the picture quality of your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Enjoy your games! Vincent Sony_US

  • Rated 5 out of 5 stars

    My first 4k television

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After so many years of using two, three, or more generations behind current tech, I purchased and updated my home entertainment to the new, advanced, and high-tech plasma tv to enjoy the new era of living in the video experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rioorinoco, Thanks for the 5-star review. We are happy that you like your first 4K TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Great TV & Price Point

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price point. The picture and sound was excellent. The setup and documents were easy to follow. The Google TV interface is the best. Sony did a great job, well built.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HankJR, Thank you for giving the product a perfect rating! We're thrilled to hear you like the excellent picture and sound quality, ease of setup, Google TV interface, and amazing built quality of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony delivers again! Perfectly

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic! Replaced a Samsung Plasma with this and there is no comparison! In addition this TV doesn’t put off the heat the Plasma did. The plasma actually effected the temp in our bedroom by 3-4 degrees hotter! Sony Bravia is as good as it gets!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sanford, We are glad that you now have a perfect smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Another quality product from Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony tradition continues. Excellent picture out of the box. Vibrant colors and clarity make this a joy to watch. Minimalist styling perfect for any room setting.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Codyboy449, That's good to hear. We are glad that you like the picture quality of your new Sony Bravia OLED TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love my new TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was incredibly easy to set up and use. The connection to the internet was simple. Love the features of the remote and access to all the streaming content. The picture quality is mind blowing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iphonepurchase,

      Thank you for the 5-star rating and we're glad you like the picture quality and smart features of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy employees and Sony TV purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought a Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV at the Best Buy in Lady Lake, Fla. The Sony Rep was in the store and he, along with the Best Buy employees, answered all our question, and gave us excellent product information along with some great tips and ideas. The TV was ordered on a Friday and delivered on the following Monday. We did the setup and were amazed at the excellent picture quality and sound. We've had the TV for two weeks and couldn't be happier with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyinFlorida, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While on the expensive side, this TV is the first in Sony's Master Series that I believe justifies the higher price tag over the entry level models. The A90J is now able to perform well in a bright room because of the new heatsink, but watching at night is where it really shines. 4K/HDR/Bluray quality video looks stunning. Colors are life-like and detail is perfectly clear. If you've got the cash to spend, this is the TV to get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi quicktvreview, Thank you for the awesome review! We're glad to hear you appreciate the stunning 4K picture quality, life-like colors, crystal-clear details, and you feel that the unit is worth its price. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best tv’s I have ever purchased… the color is amazing and all the features are super user friendly!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New T V

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had a Samsung 3D, loved it . I tried another Samsung , very disappointed . Switched to a Sony 4 k and it is better but not as good as my first Samsung .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RichardH, We are glad that you like your new Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony 55" OLED 4K HDR TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and the sound on this flat TV is the best I have ever seen. The colors and sound are distinct and well-modulated. There is no glare no matter how bright the colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyCE,

      Perfect! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 4k TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm so happy with owning a Sony Bravia again. I love the fact it has 4 HDMI ports compared to other brands that only have 2. When my previous brand tv died I knew it was time to go back to Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LauraC, We are glad to hear that you are so happy with your new Sony BRAVIA smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony OLED A90J 55”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and great sound. Blacks are super black and the detail is amazing. I can understand the words at lower volume than my old tv so I’m regularly turning the sound down instead of up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Motovation, Fantastic! We're very happy to hear you like the exceptional picture quality and the clarity of the audio of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Hdr

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Te best tv I've ever purchased!!! Great color, deep black, HDR is perfect.....well worth the money! Sony really out did themselves this time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Derrick, Wow! We're glad to hear you feel that the exceptional picture quality of the A90J is worth its price. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Awesome OLED!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent OLED. Can’t beat the sale price that was available at time of purchase. Knowledgeable associate helped me find the remaining stock and the transaction was smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Natron, Thanks for the 5-star rating! We're glad that you we're able to make a good this with your dealer. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had the full array LED 950h for a couple of weeks, and it was great. But then I learned of the 2021 OLED A9J. Only concerns were the more reflective screen, as my room has a lot of ambient light & the possibility of burn in with stationary channel logos. Out of the box, best picture I’ve ever experienced, with super contrast and brightness. And so far, no need for a sound bar - the actuators provide the improved voice clarity needed. Highly recommend this TV to anyone considering an OLED and can justify the higher cost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Antenna, we're glad you like the picture quality of our newest product. For best picture quality, do not expose the screen to direct illumination or sunlight. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    First OLED

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice Vibrant colors Pretty Smooth Loading and opening of apps Good sound and customization user video/sound options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ChristopherD, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA OLED TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US