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Customer Ratings & Reviews

Your price for this item is $979.99
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The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    best tv in the USA market hands down

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    best tv in the USA for sure hands down great job sony..yes i know only 2 hdmi at 120 but if u buy this to game on mainly then u made a mistake unless u want gaming on sdr to be very clear and bright, but this tv is for movies/tv show mainly with picture quality looking/feeling like u are right there. 3k price tag is up there but this is master series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jeez, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great OLED tv. Couldnt ask for more, other than possibly a bit brighter at times

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Impressive

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very impressed with the colors . It’s been 10 years since I upgraded and all I can say is WOW!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MelissaP, We are thrilled to hear that you are very impressed with your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have this TV for over a month and it's amazing. For the price I bought it..well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice, Sk82587! We're glad that you're happy with your purchase. he BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    SONY Bravia

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    works great, microphone feature is handy. I love this TV

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    love these TV's

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is the second of these that i have purchased, and they are absolutely fabulous. Excellent televisions sets.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RichardU, We are glad that you love your Sony BRAVIA TVs. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Fantastic

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This magnificent tv has everything from the visuals, to the audio and everything between.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Silver, We are glad that you like the picture and sound quality of your new Sony BRAVIA OLED TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent Sony Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Sony television! Easy to set up and highly compatible with my Denon soundbar and subwoofer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WarrenB, We're pleased to hear that you like the ease of setup and performance of your TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Don’t even look there is nothing better.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best OLED TV ever. There are sone that are close but nothing that is better. Period.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinG, We are glad to hear that. You chose the best TV brand. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture and sound quality. Very stylish design.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fred, thank you for the 5-star rating! We're thrilled you like the stylish design, and excellent picture and sound quality of your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV on the Market

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal picture quality. The new XR chip is performing magic making the picture quality jump out looking very realistic. This is a whole new experience for me and Sony has provided an innovative TV that looks amazing on the stand and sound excellent. The sound comes straight from the screen and is better than anticipated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, We are glad that you like the picture and sound quality of your new Sony Bravia TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Setup

    Rated 5 out of 5 stars

    Stunning!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently bought this TV and it looks and sounds absolutely stunning! If you're looking for a new TV this one is the one I'd recommend. It comes with Google TV and is able to handle it without any stutters whatsoever and has a very easy setup. Loving the high quality of the remote as well which is a must for a TV of this caliber.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Megadreams,

      You made the right choice! Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear. Thanks for the recommendation and for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED is KING

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV on the market today! Picture quality is incredible. Watching HBO Max movies on this set (Dolby Vision) is fantastic. You hear OLED has the best picture and you may think it’s hype. This is the best picture quality I have ever seen outside of a movie theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DWATL, we're glad you like the picture quality of our newest product. Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    #1 Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV blew me away when I went into Best Buy and saw it hanging on the wall. The Brilliance and Picture is unbelievable. I took one home. Still amazed at the picture. Every once in a while I have to pay attention to the detail you can see with it. The only con I have is that you have to crank the volume up pretty high to hear it well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ROBERT, we're glad you are enjoying the picture quality of our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl
      . Sony_US

  • Rated 5 out of 5 stars

    Try LG Oled but can't compare to Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the Best, more HDMI 2.1 please next Oled 4K will be A95K just waiting for the price to come down.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Alex, We are glad that you like your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    greta tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv...great picture...have no complaints at all...the salesman knew how 'stuff'...the delivery and installer was top notch, neat, courteous; everything you could ask for... and the picture is fantastic...the blacks are soooo dark...the picture is sharp, and when paired to my sony sound bar, the results are fantastic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pete9313 thanks for your 5 star rating! We're glad that you are enjoying your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This Sony is very very good!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality all around. Picture is crystal clear and the SOUND is very good! No need for a sound bar with this tv. We have Samsung Q90B’s in several rooms as well. Both are great TV’s but the Sony wins in dark room with dark scenes and with the sound. If you have a lot of windows go with the Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeB, We are happy that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Our new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are enjoying our new tv. The installer were very friendly and did a great job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AnnetteC, We are glad that you are enjoying your new Sony BRAVIA 4K smart TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. It's great to hear that you were assisted well by our local dealer. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Bravia X-R OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have no regrets buying this Sony TV. Ian very pleased. It is worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VicenteC, we're glad you like our product! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bedroom TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Remote lights up for easy use. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Penn,

      Very nice! We're glad you love the remote control of the television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US