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Customer Ratings & Reviews

  • Front. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 27. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 28. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR55A90J
SKU:
6450479
Your price for this item is $979.99
Clearance
The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 656 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 656 reviews

  • Perfect!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV Perfect Video Quality It does need a sound bar however

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Amazing OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and sound. XR chip does its job. Worth every penny. Bought the Samsung QN90A and returned it for the A90J. So happy I did. Great investment. If you’re on the fence, go for it! You won’t regret it. Backlit remote was icing on the cake!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CMSROW, Awesome! Thank you for the 5-star rating! We are so glad to hear that you are enjoying your new 55" A90J TV! Thank you for choosing Sony! -Carl Sony_US

  • So good

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect OLED TV for the PlayStation 5 and Xbox series X!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony at their best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far this is a beautiful TV, the bravia app is a must have to truly see the XR at work. Most importantly i highly recommend a high end premium dvd player as well to get the uncompressed visual experience watching anything in 4kuhd. Definitely a TV to beautiful for the next 10 years plus. Highly recommend for movies and shows streaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TopGamingProduct,
      Thank you for an amazing review and recommendation! We're delighted to hear your enjoyable experience with the incredible picture quality and 4K features of your new A90J TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing Sony! - Kris Sony_US

  • Will never go back to non OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV with a great processor! Easy to setup and start entertainment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alex,

      Thank you for the 5-star rating! We're glad to hear that you like the easy setup function of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Good tv, good deal

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was torn between this and the 48 inch OLED tv. I'm very happy with my purchase. The picture requires HDTV, and looks even better in 4K. You won't need a soundbar with this set. You still can use one, or a full home theater system, but the sound is more than adequate for normal listening.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveNNJ, You've made an excellent choice! We're glad you appreciate the 4K display, great built-in speakers, and it will also work perfectly when paired with a soundbar or a full home theater system. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.
      Thanks for choosing Sony! -Sam Sony_US

  • The very Best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    There is nothing like a Sony Bravia Television! Live by Sony Products!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaleandRuthAdams, We are glad to hear that. You chose the best TV brand. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Love with Sony OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the quality of the OLED. Make sure to have 4k sources for the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JayP, We are glad that you love the quality of your new Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Good TV with minor issues

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall this TV is great but similar to prior Bravia TVs I have owned, it has a tendency to freeze or lag when inviting selection on the control

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Awesome TV.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! It’s in the bedroom and the picture is Crystal clear with great lighting !! Love it! The apps are easy to download and I’m very happy with this purchase. The only negative and I’m not sure if it’s me but I can’t get the remote to do every task sometimes I have to use the cable remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamK, we're glad you love your new TV! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY. ~Earl Sony_US

  • TV expert

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! I fot the last one and wish I could buy more!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bestmaster, We are glad that you now have an excellent smart TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Works

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great - expect a long viewing life for this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricH, We are glad to hear that. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Perfect TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love this TV! Excellent quality- so vivid & clear! Comes with all the best Smart TV apps & can download more if needed. Love the ability to use voice demands using the Google remote. Bought it with a soundbar + surround sound speakers, making TV watching an incredible experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Victoria, We are thrilled to hear that you absolutely love your new Sony BRAVIA 4K TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv money can buy i recommend this tv to everyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dunbur, Thanks for your 5-star review. You chose the best TV brand. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is well worth the cost! The quality is outstanding!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheresaD, We are happy to know that you like the quality of your Sony BRAVIA 4K smart Google TV. o JamalS, We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display,and resolution, sony TVs are really great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlejandroM,

      Fabulous! We are so happy to know your satisfaction with the incredible picture quality and superb performance of the XR55A90J.

      The BRAVIA XR A90J is powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you very much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV - Sony Bravia OLED XRA90J Series 4K

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easily the best in a long series of Sony TV’s I have owned. One single HDMI ARC connection to my Sony 7.2 Receiver and power are the only two cords required as WiFi is used for connections from there on. Picture is outstanding and many streaming and app features are built in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic, vikinghabs1! We are so happy that you are satisfied with the ease of use & setup, incredible picture quality, amazing features & streaming apps, and superb performance of our A90J.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for the 5-star review and for choosing Sony!

      - Romeo Sony_US

  • A90J sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv great price and great help at yhe store!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, SethM! We're glad that you are happy with your purchase. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Craig Sony_US

  • Sony OLED tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv couldn’t be happier. Works as expected

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Happy, We are thrilled that you are happy with your new Sony BRAVIA 4K smart Google TV. our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Happy Customer!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my old Sony that I have had for 12 years, which by the way still has a great picture, with this 55" Sony Bravia XR A90J series. I have to say that it is well worth the money! This is by far the best T.V. viewing screen I have ever seen! Sony does not disappoint with this model!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome, Thanks for sharing your great experience with your Sony TVs. Sony products are built to last. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

Page 20, Showing 381-400 of 656 reviews
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