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  • Front. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
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  • Alt View 16. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 27. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 28. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR55A90J
SKU:
6450479
Your price for this item is $979.99
Clearance
The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 656 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 656 reviews

  • Sony A90J

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Sony in addition to the Sony A8F and I am pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Best, We are happy to know that you are pleased with your new Sony Bravia 4K TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Upgraded old Sony LED, Picture Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 15 year old Sony KDL-46XBR2 TV that was cutting edge at the time. The picture on this TV is fantastic glad I made the purchase and went for the upgrade. Have had the TV about a month now and it looks and works great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bshep, We're glad that you're satisfied with your TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Best brand in the world, "SONY"

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it! everything I was expecting and more. What else can I say, but excellent TV and brand "SONY". ALL I need is a PS5..... Do you have one for sale? Lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kamakazimex13,

      Thank you for the 5-star rating! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Color

    Phenominal

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is extraordinary! The color is rich, balanced and full. The sound is the same. We don't have any extra speakers and it's wonderful. Really easy to set up. So glad we have this. Great size too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenM, We are glad that you like the quality of your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Upgrading from a 4 year old 4K TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is perfect in every way. The motion and picture quality is surreal, the best that money can buy. If you have the budget this tv will be worth the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alright, we're glad you like the picture quality of our product. Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Nice

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV. Is pretty thin and light. Picture is amazing. I like the new brighter screen technology. Older Sony’s were always darker. I also like Dolby Atmos. The best sound I’ve heard on TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goodreviews, Thank you for the awesome review! Good to know you appreciate the slim design, amazing picture quality, Sony’s brightest-ever OLED TV, and great sound quality of your new Sony A90J. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the 3rd Sony Bravia T.V. I have purchased and just love the picture quality. I have it connected to my Bose home theater system and boy do they complement each other.Never need to call for service!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv1,
      Thank you for your patronage! We're glad to hear how you love the amazing picture quality and how your new A90J TV works great with your sound system. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Best gaming tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top quality tv. My first OLED and it’s great! Amazing picture quality. Even the remote is great quality! Makes gaming look even better and has 120hz refresh rate for Call of duty!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, Thank you for purchasing your first OLED TV! We're glad to hear you're enjoying the amazing picture quality and smooth gaming experience of your new Sony TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    I Love This TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. This is my first Non-Samsung flat panel TV, and I am not disappointed. Picture quality is outstanding, and the Google TV makes it so easy to work with all the streaming services I use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB,

      You made the right choice with the Sony A90J! We're glad that you like the picture quality and Google interface of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Super TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I have ever had since the 1960’s. You can pay less for a good tv but it will not be as wonderful as this one is.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mlb1219, We're glad that you are loving your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color

    Best TV so far.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV on the market right now, superior than all. Inky black levels and high brightness plus Sony's processing make this one of the best TV's money can buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Corey, Thanks for the positive feedback! We are happy to hear your purchase went well and you are enjoying the exceptional picture quality especially the black levels, improved brightness, color, and contrast of our newest Bravia XR A90J OLED 4K TV. We are also thrilled to know you feel this is the best TV that you've purchased. At Sony we strive to put forward the best possible products for our customers. Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR for unparalleled brightness and pure blacks in an immersive Seamless Edge design. You'll enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thanks for leaving us such a wonderful review and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Love this Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgrading from a vizio 32 inch class D. The image quality is amazing and the sound surface works great. I love the backlit remote and ps5 synch features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhantomSpeakers,

      Amazing! We are so happy to know that you love the exceptional picture & sound quality, premium brushed aluminum remote with backlight, perfect for PlayStation®5 feature, and superb performance of the XR55A90J.

      The BRAVIA XR A90J is powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color

    Superior Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Much better blacks than my old Bravia TV, and improved viewing angle for those watching from off-center. It also appears to have a superior picture during daytime viewing, due to the higher brightness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi norlord, That's great! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Best TV in the Market

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV and picture, and was surprised how great the sound is without a sound bar. Everyone said it was the best TV and man were they right. Worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cmoreno, We are thrilled to hear about your feedback on your new Sony Bravia 4K TV. You chose the best TV brand! Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for trusting Sony. Enjoy! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Great picture. Sound out of TV is very good compared to other TV speakers. This is a kitchen TV for me so can't attach to a complex sound system. It is great for this purpose.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi lidflipper, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. -Carl Sony_US

  • Better than Perfect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wonderful mother-in-law is in our house under hospice care and bedridden and her TV started to malfunction. I was in Costco and looking at all the great deals on new TVs but decided to pass until I could do more research. So glad I did. Best Buy offered the higher end quality products not available at Costco. But it gets better. I decided to pay $149 for the Geek Squad to deliver and install. From the Durham, NC store, they sent Hamilton who was masterful at installation and teaching us all of the benefits offered by this amazing TV. He proceeded to fix out other TVs in the house and I now have him on speed dial. The TV, Best Buy, and Hamilton on the Durham Geek Squad are all a ten out of ten!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheBerean, That's awesome! We are glad to hear about your experience. It's nice to hear that you were assisted well by our local dealer. We are also happy that you liked your new Sony TV. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Ron

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    purchased a couple of weeks ago, but had to delay delivery and so only have had it less then a week, but a really great picture and the sound is really good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rong, We are thrilled to know that you like the picture and sound quality of your new Sony BRAVIA OLED TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Gorgeous picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extraordinary picture quality! It took my breath away literally when switched to this TV from my seven years old LED Bravia. This investment in best quality tv is worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey Duke163,

      Wow! We are really thrilled to hear that you are happy and satisfied with the incredible picture quality of your XR-55A90J.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for the 5-stars review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Great product

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Eye catching picture, decent sound without sound bar. The google app could use something to make it better. Overall superb TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ghost, Thank you for taking the time to review the BRAVIA XR MASTER Series A90J. We value your feedback regarding the Google App of this TV. We're glad that you appreciate the unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment. Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses on real-life color and depth. With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    A90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A flawless picture and the best possible experience from any manner of television ever produced. I cannot recommend this TV enough. Worth every penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello A90J, We are glad that you like the picture quality of your new Sony Bravia OLED TV. You chose the best TV brand. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for your purchase. Vincent Sony_US

Page 22, Showing 421-440 of 656 reviews
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