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  • Front. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 20. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 21. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 23. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 24. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 25. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 27. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 28. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • Alt View 30. Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV - Black.
  • A TV that's smart in a different way - at the Best Buy Lab video 0 minutes 53 seconds
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony - What is BRAVIA XR? video 0 minutes 46 seconds
  • Sony - A90J Product Feature Overview video 1 minutes 53 seconds
  • Sony - A90J Design Overview video 0 minutes 15 seconds
  • Sony - Google TV Beyond Overview video 0 minutes 30 seconds
  • Sony - Cognitive XR Processing Overview video 1 minutes 22 seconds
  • Sony BRAVIA XR TVs Great for Gaming video 1 minutes 36 seconds
  • Safely Unbox Your Sony TV video 2 minutes 58 seconds
  • Sony - A90J - 360 View video 0 minutes 39 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds

Sony - 55” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV

Model:
XR55A90J
SKU:
6450479
Your price for this item is $979.99
Clearance
The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 656 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 656 reviews
  • Pros mentioned:
    Color, Picture quality

    Sony 55" Oled TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Color is amazing! The sound from this TV is also really great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CYNC, Awesome! We are glad to hear that you are happy with your new TV! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Sony Bravia XR A90J OLED TV 55 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is 5 *. Lot's of setup options, if you want. Easy setup .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GaryH, We are happy that you like the picture quality and setup options of your new Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality and features are great. Easy to navigate thru apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarkS, We are glad that you like the picture quality and features of your new Sony BRAVIA TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Mr

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and definition. Picture and sound quality are very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryB We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Very satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new TV! The color, the vibrance of the PS5... it's awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CassandraB, We are glad that you love your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Carries

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is of great picture quality I would definitely recommend it to anyone looking for a tv Size of tv is just right for the space it’s in Especially that it is mounted on the wall making it definitely more convenient in the location it’s in In general it is by far the best tv I have ever owned Definitely will be buying this same tv in the future again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarrieS, Thanks for sharing your awesome experience with your new Sony TV. We are glad that you like the quality of your BRAVIA. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Was recommended to me and I love it!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is amazing! I got it on sale and it didn’t disappoint one bit. I absolutely love oled tvs and this one is nothing but great! It has everything I need for my games and all the apps I use are on the remote.the speakers are also amazing, I am surprised on the quality of sound they produce.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Sony is very reliable

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All my Tvs are Sony, great picture , f great sound, easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ChefJim, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google OLED TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony for the win

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always only bought Sony tvs they have always been so much better then the competition. When I saw the A90j at that price I couldn't not buy it. Its bar none the best looking tv on the market for gaming with the ps5 or watching shows and movies!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, love the google features. Easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JimH, We are happy that you like the picture quality and Google features of your new Sony BRAVIA TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, image as you'd expect for OLED. I'm actually surprised and pleased with the internal speakers, if you read about them you'll discover that they live behind the panel. They sound really good and for a space where you don't necessarily want a full home theater sound they sound so good that a soundbar is not necessary.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bbbbbuy,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony TVs, then everything else for me.

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a Sony TV, that alone speaks for itself. The visuals is beautiful and the sound is perfect! I never required a soundbar with any of my Sony TVs. i had an issue with the TV that was delivered and Best Buy resolved it and went above and beyond!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Best of the Best!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have four Sony TV's & one LG...this is by far the best of the best! I'm a Sony fan but this A90J OLED is a step ahead of all the rest! Brilliant picture, processor, even great speakers on the TV itself though I use a soundbar! The Sony Master Series is rightfully named! Highly recommend this model & Sony's Master Series!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyCustomer, That's awesome! We are glad that you like the quality of your Sony BRAVIA OLED TV. We always strive to deliver the best picture and sound quality with our TVs. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Pleasantly surprised.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did not expect to love this tv as much as I do. It doesn't advertise VRR, but a software update brought both VRR as well as ALLM. Sound is the absolute best I've heard from a TV without an external sound system. I'm very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Beautiful colors and lear pictures

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is clear and the color is very nice. I really like it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Steven, We are happy to hear that you really like your Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful picture - full sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture with great audio. We’ve never had speaks or a sound bar because I don’t like the multi-component aesthetic. Our prior wall mounted flat screen didn’t provide clear sound. This one does. Also having google tv allows us to cancel Roku as well as our expensive cable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BridgetR,

      Very nice! We're glad to hear that you like the picture and sound quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality! We had a plasma TV, nothing wrong with it just couldn’t get all the new streaming on it. This TV is amazing, watching movies and streaming is great! Hope this one lasts as long as the plasma.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElaineB, We are glad that you now have an amazing smart Google TV. You chose the best TV brand. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Bought it for e-arc connection to use with high end receiver. Crystal clear image and black colors are just incredible

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OshB, we're glad you like the picture quality of our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for your purchase! ~Earl sony-global

  • Pros mentioned:
    Picture quality

    Great TV, Myst Buy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is excellent. For a deal seeker who loves the thrill of a deal, this TV is an excellent choice. You can’t beat the price, quality, and craftsmanship of this unit. A master series tv that doesn’t disappoint in picture quality, quickness, and wonderful complements to an Apply TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertG, We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Phenomenal TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The most beautiful TV I’ve laid eyes upon. Sony truly delivers the exquisite craftsmanship they’re known for with the a90j. The Bravia OLED picture is brighter and more vibrant than the LG OLEDs I’ve used, which always seem to be too dim. I also love the user interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cole,
      Thank you so much for taking the time to leave us a 5-star rating! Your purchase allow us to continue to do what we love and provide you with quality products. We're really happy you are enjoying the amazing picture quality and vibrant colors of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Kris Sony_US

Page 7, Showing 121-140 of 656 reviews
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