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Customer Ratings & Reviews

Your price for this item is $1,099.99
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 83 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers regard the 55" Class BRAVIA XR8B OLED 4K HDR Google TV highly for its exceptional picture quality. Reviewers specifically praise the OLED quality, noting that it contributes to a great viewing experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 77 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has a real nice picture. I was amazed at how clear it looks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mell,

      Thank you so much for the five-star review! We're thrilled that the picture quality of your BRAVIA XR8B has amazed you. That incredible clarity is a direct result of our XR Processor, which is designed to make every image look as real as possible. Enjoy the immersive view!

      Thanks for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    first TV I have purchased in 15+ years. the technology has gotten so much better. the picture quality is outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterA,

      We are very glad to hear that the picture quality of your new Sony - BRAVIA XR8B OLED is outstanding and that you've noticed such an improvement in TV technology. The XR Processor™ and the stunning clarity of the OLED panel are designed to make every viewing feel like a major upgrade. Thank you for choosing Sony after all these years!

      Regards,
      Dominick sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture. Apps work well and able to add Tablo app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasS,

      That is great news! We are happy to hear you are enjoying the excellent picture quality and the smooth performance of the apps, including the Tablo app, on your BRAVIA XR8B OLED.

      Thanks for choosing Sony. Best regards, Eliab. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    good tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good tv, clear, the sound espectacular, very big

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnniaM,

      Thank you for taking the time to share your 5-star experience with the BRAVIA XR8B! We're honored to hear that you find the picture so clear—that exceptional clarity is the result of our advanced XR Processor and the stunning contrast and detail of the OLED panel. We put a lot of focus on matching the immersive picture with audio that draws you right into the scene!

      Thank you again for choosing Sony, and enjoy that beautifully big screen!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is fantastic. The picture is absolutely stunning — deep, inky blacks, vibrant colors, and excellent clarity all around. It feels like you’re watching the content exactly as intended, with every detail popping off the screen. It’s a top pick for anyone who wants a truly premium viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your incredible review, RS123!

      We are absolutely delighted to hear that you find your K-55XR8B television fantastic and its picture quality "absolutely stunning." Your description—especially the deep, inky blacks, vibrant colors, and excellent clarity—perfectly validates the premium performance we engineer into our screens.

      It is rewarding to know that you feel like you are watching content exactly as intended, with every detail popping off the screen.

      Thank you for your strong recommendation and for choosing Sony for your truly premium viewing experience!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible television!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is off the hook! The picture is amazing coupled with ease of use. Buy ONE!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Leslie!

      We are so pleased to hear that you think your new K55XR8B television is "off the hook" and that you're enjoying its amazing picture and ease of use. We designed this TV to deliver a truly stunning and user-friendly experience, and it's wonderful to know we've succeeded.

      Thank you again for choosing Sony and for your strong recommendation.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    best picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture, easy set up. very fast service at best buy, was very easy to install it on the wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardD!
      We are thrilled to hear that you're so happy with your new K-55XR8B.

      That model’s 4K HDR display and Cognitive Processor XR really make for a stunning picture and we're so glad you're enjoying the results.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new TV. Beautiful screen. Colors are amazing. Love the APPS

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffL,

      We're delighted to hear that. Thank you so much for sharing your fantastic 5-star rating and for highlighting the beautiful screen, vibrant colors, and your enjoyment of the built-in apps on your Sony BRAVIA TV. The striking display and easy access to apps are some of the standout features of this model, and it's wonderful to know they’re adding so much to your viewing experience.

      Thank you for choosing Sony—wishing you a brilliant day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing theres no gaming lag

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyS,

      We're excited to hear that your Sony BRAVIA TV is delivering amazing picture quality and a smooth gaming experience without any lag! Thank you so much for your fantastic 5-star rating—it’s wonderful knowing that vivid visuals and responsive performance are making a real difference when you play.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv play games amazing, watch movies amazing brigth

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi aaron,

      Excellent! We're thrilled that your new 55" BRAVIA XR8B OLED is delivering an amazing and bright viewing experience for both movies and gaming.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good, clear picture and sound, need to adjust brightness

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    So far so good.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and pretty good sound. The remote lacks the channel jump feature and a numeric keypad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ACgub,

      Thank you for your review! We're really happy to hear that you're enjoying the fantastic picture quality and great sound of your new Sony - BRAVIA XR8B.

      We also appreciate your feedback regarding the remote. While it's designed with a minimalist layout for simplicity, we understand your desire for a numeric keypad and a channel jump feature. You can access a virtual numeric keypad and other functions by pressing the "Menu" button on the remote. This will bring up an on-screen menu where you can find and select the channel you want.

      We're always working to improve our products, and your feedback is incredibly valuable. Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything from buying to delivering, and set up was just great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, WillianN!

      We are so pleased to hear that your entire experience—from buying to delivery and setup—was "just great" for your new K55XR8B television. We designed this TV to provide a premium and user-friendly experience, and it's truly rewarding to know we've succeeded from start to finish.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV looks great and is a nice upgrade over our previous Sony TV. The OLED display is bright. It's also been great for the PS5 Pro and the gaming mode offers clean visuals.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, HKG549!

      We are absolutely delighted to hear that you find your new television looks great and is a nice upgrade over your previous Sony model.

      It's especially rewarding to know that the OLED display is bright for your viewing needs, and that the TV is performing exceptionally well with your PS5 Pro. We designed the gaming features to deliver those clean visuals and an optimized experience, so your feedback is a wonderful validation of that effort!

      Thank you again for your loyalty to Sony and for choosing us for your premium entertainment needs.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sonny Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    high quality Sony tv ! excellent customer service!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArturoN,

      Thanks so much for the feedback!

      We're thrilled to hear you're loving your high-quality BRAVIA XR80 TV! And It's great to know you had an excellent experience with the customer service team.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Rated 5 out of 5 stars

    No title

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far we like it. Perfect size for our appartement

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, Yasmin.

      We are so pleased to hear that you are enjoying your new television and that the K55XR8B is the perfect size for your apartment. We designed this TV to provide excellent picture quality and a fantastic viewing experience, and it's wonderful to know that it is a great fit for your home.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    No sleep timer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality was very good. The sound was as you would expect for a thin tv. We ended up returning the TV because it does not have a sleep timer to turn off the set. We bought a Samsung OLED and are very happy with that. Both were priced within a few bucks of each other.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for taking the time to share your feedback, StevenH.

      We are pleased to hear that you were impressed with the very good picture quality of the K-55XR8B. We strive to deliver a truly stunning display.

      We are very sorry, however, to hear that you ultimately decided to return the television because it lacked a sleep timer feature. We understand how critical that function can be to a user's viewing habits, and we apologize that this limitation meant the product did not meet your expectations.

      We respect your decision to choose the Samsung OLED, and we appreciate you providing this valuable feedback regarding features. This information is important to our product teams as we continue to evolve our models.

      Thanks for considering Sony.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Oled quality

    Rated 3 out of 5 stars

    Good, but not great. Consider something else.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good, but not great. This new OLED from Sony has a good picture, but it’s too dim to even enjoy (especially if you watch HDR or Dolby Vision content). I returned it and purchased a Bravia 7 mini LED, which is much brighter with an equally good picture quality.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 4 out of 5 stars

    Delivery charge misleading

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv and delivery great. Charged $49.99 to remove 55 inch tv. Site says that cost is for 56 inch and above

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Bravia XR8B 55inch

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decent tv works well picture quality could be better but was unable to view it as it was a box model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi William,

      We're pleased to learn that your Sony BRAVIA TV is working well for you, and we truly appreciate your thoughtful 4-star rating. Your Sony BRAVIA TV features advanced XR processing for enhanced color and contrast, aiming to deliver a vibrant viewing experience once set up in your home.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

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