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Customer Ratings & Reviews

Your price for this item is $1,099.99
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 89 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers regard the 55" Class BRAVIA XR8B OLED 4K HDR Google TV highly for its exceptional picture quality. Reviewers specifically praise the OLED quality, noting that it contributes to a great viewing experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 89 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    So far so good.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and pretty good sound. The remote lacks the channel jump feature and a numeric keypad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ACgub,

      Thank you for your review! We're really happy to hear that you're enjoying the fantastic picture quality and great sound of your new Sony - BRAVIA XR8B.

      We also appreciate your feedback regarding the remote. While it's designed with a minimalist layout for simplicity, we understand your desire for a numeric keypad and a channel jump feature. You can access a virtual numeric keypad and other functions by pressing the "Menu" button on the remote. This will bring up an on-screen menu where you can find and select the channel you want.

      We're always working to improve our products, and your feedback is incredibly valuable. Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV looks great and is a nice upgrade over our previous Sony TV. The OLED display is bright. It's also been great for the PS5 Pro and the gaming mode offers clean visuals.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, HKG549!

      We are absolutely delighted to hear that you find your new television looks great and is a nice upgrade over your previous Sony model.

      It's especially rewarding to know that the OLED display is bright for your viewing needs, and that the TV is performing exceptionally well with your PS5 Pro. We designed the gaming features to deliver those clean visuals and an optimized experience, so your feedback is a wonderful validation of that effort!

      Thank you again for your loyalty to Sony and for choosing us for your premium entertainment needs.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    No sleep timer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality was very good. The sound was as you would expect for a thin tv. We ended up returning the TV because it does not have a sleep timer to turn off the set. We bought a Samsung OLED and are very happy with that. Both were priced within a few bucks of each other.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for taking the time to share your feedback, StevenH.

      We are pleased to hear that you were impressed with the very good picture quality of the K-55XR8B. We strive to deliver a truly stunning display.

      We are very sorry, however, to hear that you ultimately decided to return the television because it lacked a sleep timer feature. We understand how critical that function can be to a user's viewing habits, and we apologize that this limitation meant the product did not meet your expectations.

      We respect your decision to choose the Samsung OLED, and we appreciate you providing this valuable feedback regarding features. This information is important to our product teams as we continue to evolve our models.

      Thanks for considering Sony.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Oled quality

    Rated 3 out of 5 stars

    Good, but not great. Consider something else.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good, but not great. This new OLED from Sony has a good picture, but it’s too dim to even enjoy (especially if you watch HDR or Dolby Vision content). I returned it and purchased a Bravia 7 mini LED, which is much brighter with an equally good picture quality.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia televsion

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Sony Bravia television and love it. The picture is so clear and bright. The Geek Squad installed it and as always they were great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi chelsea1,

      That's wonderful news! We're delighted that you love the clear and bright picture of your BRAVIA XR OLED television, and it's great to hear that the Geek Squad provided excellent installation service.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality

    Rated 4 out of 5 stars

    Delivery charge misleading

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv and delivery great. Charged $49.99 to remove 55 inch tv. Site says that cost is for 56 inch and above

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Bravia XR8B 55inch

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decent tv works well picture quality could be better but was unable to view it as it was a box model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi William,

      We're pleased to learn that your Sony BRAVIA TV is working well for you, and we truly appreciate your thoughtful 4-star rating. Your Sony BRAVIA TV features advanced XR processing for enhanced color and contrast, aiming to deliver a vibrant viewing experience once set up in your home.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Yes good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture for watching anime and other stuff do like

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanG,

      Thank you for choosing Sony!

      We're excited to hear that your K55XR8B delivers a good picture for watching anime and other content you enjoy. We appreciate you sharing your experience—happy viewing!

      Best regards,
      -Fred Sony_US

  • Rated 4 out of 5 stars

    Sony XR8b 55”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivery team was excellent. Customer service over the phone needs a lot of help. Was even promised a $40 gift card for a mistake your team made for my inconvenience that was never recieved in the mail as promised. Product I purchased was as expected and very good for the price

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony should give me a commission!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 2nd review on this TV, as I also bought a 77 inch. I happened to convince my in-laws that they should get this TV. You cant go wrong with a Sony Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HazelB! It is a truly pleasure to hear your feedback, and especially that you're so happy with your new K-55XR8B that you've purchased a second one, and have your in-laws joining the Sony family!

      This model is all about crystal-clear picture and smooth vibrant colors that really bring movies and games to life.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Installation

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very pleased with the service I received. They showed up on time. They were professional and very courteous. Thank you. Cindy C

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CindyC,

      Thank you for choosing Sony!

      We’re honored to hear that you’re very pleased with the service you received from Best Buy while purchasing your K55XR8B TV. Being on time, professional, and courteous during your purchase is something we take great pride in. Thank you for sharing your positive experience with us!

      Best regards,
      -Fred Sony_US

  • Rated 4 out of 5 stars

    TV great…delivery and installation great…

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV great…installation came early but had to purchased a HMDI cord from installer. I asked to use the $10 gift certificate but they didn’t know how to do. I contacted Cust. Service and rep indicated within 24 hrs they would credit my acct. Still haven’t recd the credit. Pls contact me on this.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new TV and I had the Geek Squad deliver and set up the TV. He was very knowledgeable and answered all my questions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GaryB,

      Thank you for choosing Sony!

      We're honored to hear that you love your new K55XR8B TV and had a positive experience with the Geek Squad setup. It’s wonderful to know their expertise helped you feel confident and informed. Thank you for sharing your experience with us!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony 55" Bravia XR88

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only had the TV for 4 day's but it has a beautiful picture and sound is good. I did not get a sound bar. I hope this TV lasts as long as my first Sony Bravia smart TV, 15 years!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnetteO,

      We're pleased to learn that your Sony BRAVIA TV has impressed you with its beautiful picture and satisfying sound, even after just a few days of use. Thank you very much for the wonderful 5-star rating! The vivid display truly stands out, and we appreciate your hope that this TV will deliver just as much lasting enjoyment as your first BRAVIA—a remarkable fifteen years.

      Thank you for choosing Sony—wishing you a brilliant day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    great for a smaller room

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. it is just the right size for our side room to watch movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your review, PhilR!

      We are delighted to hear that you are enjoying the great picture and sound on your K-55XR8B television! It's rewarding to know that you found it to be just the right size for your side room, creating the perfect setup for watching movies.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 4 out of 5 stars

    Great picture and sound, fairly easy setup.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were informed this TV was not compatible without cable provider after the purchase during the setup, but fortunately our cable company saved the day and guided us through another means to stream with this TV and then proceed to instruct us on how to setup everything so we only have to use one remote!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasH,

      We're pleased to learn that you’re enjoying the great picture and sound along with the easy setup of your Sony BRAVIA TV. Thank you so much for your 4-star rating—it means a lot! The K55XR8B truly delivers stunning visuals and immersive audio, and we’re glad these features stand out for you.

      Thank you for choosing Sony—wishing you a bright, enjoyable day!
      DiegoV. Sony_US

  • Rated 4 out of 5 stars

    Title

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The last one was a Sony Bravia about 8-10 years old. It had aging issues, but not picture. This TV does not look any different to us. We replaced it because it was coming on by itself, slowing..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sam25,
      Thanks for sharing your experience with us! It's a pleasure to hear that you've upgraded to the K-55XR8B. We're excited to hear that you're impressed with the visual quality and overall performance of your new TV.

      The K-55XR8B is part of our XR series, known for its exceptional picture quality and cutting-edge technology. With features like Full Array LED and XR Contrast Booster 15, you can enjoy stunning contrast and vibrant colors, making your viewing experience more immersive than ever.

      Thank you for putting your trust in Sony!
      Warm regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Bedt OLED in this price range

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best OLED TV in this price range. Amazing picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinW,

      It is truly wonderful to know that you consider the Sony BRAVIA XR8B to be the best OLED TV in this price range! We are thrilled you are experiencing the amazing picture quality that our advanced XR technologies deliver. Your feedback confirms we are achieving our goal of offering exceptional performance and value. Thank you for the outstanding 5-star review and for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This OLED TV is worth every penny, the picture looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      We are very glad to hear that you find the Sony BRAVIA XR8B worth every penny! Knowing you think the picture looks amazing is the best kind of feedback for us. This model is engineered to deliver stunning contrast, pure blacks, and vibrant colors thanks to its advanced XR Processor, creating that breathtaking visual experience you are enjoying.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent product , the construction is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JorgeluisD!
      Thanks so much for sharing your review of the K-55XR8B TV.
      We are delighted to hear that you think the TV is an excellent product and that you appreciate the superb construction!

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

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