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Customer Ratings & Reviews

Your price for this item is $999.99
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 152 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the 55" Class BRAVIA XR8B OLED 4K HDR Google TV highly for its exceptional picture quality. Reviewers specifically praise the OLED quality, noting that it contributes to a great viewing experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 152 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent product , the construction is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JorgeluisD!
      Thanks so much for sharing your review of the K-55XR8B TV.
      We are delighted to hear that you think the TV is an excellent product and that you appreciate the superb construction!

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Picture perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is soooo good !!!! Can't beat it . Sony OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryC,

      That's fantastic to hear! We're thrilled you are enjoying the incredibly good picture quality of the 55" BRAVIA XR8B OLED. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Highly recommend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv did not disappoint. This tv has a beautiful picture. Bought the sound bar to complete the experience. Nature shows are phenomenal on this tv. Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraB!
      It is most rewarding to hear that your new TV is delivering such a beautiful picture. We love that you’ve paired it with a soundbar to get the full effect!

      The K-55XR8B features a stunning OLED panel that produces pure blacks and vibrant colors for a lifelike image. It also uses Acoustic Surface Audio+, where the screen itself acts as the speaker, ensuring the sound perfectly follows the action on the display.

      Thanks for selecting Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    vivid pic

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid pic..........................................

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BCLC,

      It is great to hear that you are enjoying the vivid picture quality of the Sony BRAVIA XR8B! We focus on delivering stunning color and clarity, and we are delighted that this feature stands out to you.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been a Sony fan for a long time. This TV doesn't disappoint. The picture quality is great and it is easy to use. The sound is wonderful too if you don't have a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, AngelaS!

      We’re so happy to hear that your new K-55XR8B is living up to your expectations. It’s wonderful to know that you’re enjoying the picture quality and find the sound impressive even without a soundbar.

      We truly appreciate your long-term loyalty and for choosing Sony once again!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my new Sony Oled TV. The picture quality and ease of use is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vernie,

      We are absolutely thrilled to hear how happy you are with your new Sony BRAVIA XR8B OLED TV! It is rewarding to know that you appreciate the great combination of features, particularly the stunning picture quality delivered by the OLED panel, which produces deep blacks and vibrant colors. We are also pleased that you found the interface and overall operation easy to use.

      Thank you for sharing your positive experience and for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 55 inch.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Good picture. We got great assistance selecting the set at the Coon Rapids store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Donna,

      Thank you for the excellent 5-star review! We very glad to hear you are happy with the Sony BRAVIA XR8B. The great picture you're enjoying is thanks to our OLED technology which delivers stunning contrast, deep blacks, and vibrant colors. We're thrilled you're happy with your new TV, and thanks for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase. The size and colors are fitting for our living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PabloS,

      Thank you for the excellent 5-star feedback! It is great to hear that your BRAVIA XR8B was a fantastic purchase! We are excited that both the size and the vibrant colors are a perfect fit for your living room. Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for main bedroom.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality of television. What i like of this tv is the cinematic sensation that it gives you at night.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AARONH,

      Thank you for choosing Sony!

      We're excited to hear that your K55XR8B TV is providing you with such great quality! It's fantastic that you especially enjoy the cinematic sensation it delivers at night, making your viewing experience truly immersive.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA 8 RECVIW

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    CRISP COLORS, LIKE THE DARKER - ACCURATE DEEP BLACK. LOVE THE FULL-SCREEN SPEAKER / SOUND PROJECTION

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobM,

      We're delighted to hear that your Sony BRAVIA TV has impressed you with its crisp colors and truly accurate, deep blacks. Thank you so much for giving it a wonderful 5-star rating and for sharing your appreciation of its full-screen speaker and immersive sound projection—those features really bring every scene to life.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Beautiful picture, sound. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RosaR,

      Absolutely brilliant! We're delighted to know that you are finding the 55" BRAVIA XR8B OLED so impressive with its beautiful picture and sound. Your high recommendation is greatly appreciated!

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Has everything needed. The picture is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidE,

      We're beyond pleased to hear that you're experiencing the amazing picture quality of the Sony - BRAVIA XR8B. That cinematic realism is thanks to our OLED panel and the XR Processor working together to deliver infinite blacks and dazzling color.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Works great, light, great support and quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    solid tv, easy to mount, great color and load time for the google play smarttv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ek480,

      Thank you for choosing Sony!

      We're excited to hear that you appreciate the solid build of your K55XR8B TV, its easy mounting, vibrant color, and fast load time for the Google Play Smart TV. Thank you for your positive comments!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Terrific!!! The picture is wonderful. The sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolF,

      That's wonderful to hear! We are so glad you are enjoying the wonderful picture and amazing sound of your BRAVIA XR8B OLED. Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had many Sony products and enjoyed them all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HenryB,

      That's fantastic to hear! We are incredibly grateful for your long-standing loyalty and are happy that you've consistently enjoyed your experience with Sony products, including your new BRAVIA XR8B OLED TV.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Good quality value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear pictures. Great sound quality. Tec support is number one. I’ve told my friends and family. Easy channel selection. Many quality features and great content listings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuyL,

      We are very glad to hear that you are so impressed with your new TV and that our technical support team provided such a positive experience! It is wonderful to know that you are recommending us to your friends and family. The BRAVIA XR8B is specifically designed to bring an elevated design, pristine OLED picture, and cinematic sound to your home, making it the perfect addition to your living space.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    First OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My favorite thing about the TV is that BLACK IS BLACK. You really think the TV is actually off. 120HZ VRR HDMI 2.1 is the main reason I bought it to actually fully utilize my PS5. It's a great TV and the price is pretty respectable. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Armando,

      We are excited to hear that you love the deep blacks on your BRAVIA XR8B—it’s true that OLED technology makes the image look incredible! It's fantastic that you are taking full advantage of the 120Hz VRR and HDMI 2.1 features to maximize your PS5 experience. Thank you for the high recommendation and for choosing Sony! We hope you continue to enjoy the stunning picture quality.

      Regards,
      Dominick Sony_US

  • Cons mentioned:
    Brightness

    Rated 4 out of 5 stars

    Bright Eyes.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All went well deliver. Still cannot figure out how to shut off voice. And it needs to be a lot brighter.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, Doreen!

      We are pleased to hear that the delivery of your K-55XR8B TV went well, but we are truly sorry that you are having difficulty with the voice feature and are finding the picture brightness to be lower than expected. This certainly isn't the seamless experience we intend to deliver.

      The voice you're hearing is likely the TalkBack accessibility feature, which reads on-screen information aloud. We can help you turn this off quickly:

      Press the Home button on your remote.

      Go to Settings.

      Navigate to System.

      Select Accessibility.

      Find and select TalkBack.

      Toggle the Enable/Use Service setting to Off.

      If your TV is not bright enough, we recommend checking two key settings:

      Picture Mode: If the TV is set to a power-saving mode, the brightness will be limited. Try changing the Picture Mode from "Standard" or "Cinema" to "Vivid" or "Custom."

      Light Sensor: Your TV may have an Ambient Light Sensor that automatically adjusts brightness based on the room light. While this feature is great for power savings, it can make the picture seem dim during the day. Go into the picture settings and look for the Light Sensor or Ambient Light Sensor setting and turn it Off to unlock maximum brightness.

      We want you to fully enjoy the premium picture quality of your new Sony TV. If you try the steps above and are still having trouble, please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv. Our specialists can walk you through the settings in real-time.

      Thank you for choosing Sony.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55” Sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv; clear pic, great sound and perfect size for our room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbC,

      It is truly wonderful to know that you are enjoying your Sony BRAVIA XR8B! We're thrilled to hear that the clear picture, great sound, and perfect size have made it an excellent addition to your room. Thank you for the 5-star review!

      We truly appreciate you being part of the Sony family

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    T.V. Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sales lady that helped my wife and I pick out our T.V. was very helpful and knowledgeable about the T.V. We had no issues or complications. Everything went smooth.

    I would recommend this to a friend
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