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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1791 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 1,791 reviews
  • Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clear picture, super bright colors. Super easy setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EarlG,

      Awesome! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Product - Terrible Delivery Service

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent product! However BB better hire better delivery services. The one hired for this product nearly hosed up my holidays by claiming they could not find my house, and I double checked the delivery address on the order to ensure accuracy and they still were lost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, Jamesha.

      We are thrilled to hear that you consider the XR65X90L an excellent product! It is great to know the TV itself is meeting your expectations.

      We are truly sorry to hear about the stress caused by the delivery process during the holidays.
      We recommend reaching out to Best Buy customer support directly so they can document this experience with their local delivery partners and ensure it doesn't happen again.

      Thank you for choosing Sony, and we hope you are enjoying your new TV!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    BRAVIA XR X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Both color and motion are on par with sore of the higher end models I researched. Pretty good sound, much better than my 3 year old XBR, but still needs a soundbar to get clear, crisp conversations at low volume. Overall great buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielC,
      Many thanks for the 5-star rating! Glad to hear you like the excellent picture and sound quality of your X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    Good TV for the price.

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV so far. Amazing picture. Apps were a bit glitchy at first (Jan-mar 2024) but the Google os updates seemed to have fixed freezing /hanging up app issues. Only thing that can use improvement is the glare, reflections, from lighting, windows when the TV brightness is not maxed out. Finally Sound quality is way better than any other TV I’ve owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EddieH,
      Thank you for sharing your thoughts! We're glad to hear you're enjoying the amazing picture quality and improved app performance of your Sony BRAVIA XR X90L. It's great to know the sound quality has exceeded your expectations as well.
      For addressing glare and reflections, adjusting brightness or experimenting with your TV’s picture settings can enhance your viewing experience. You can explore more customization options with this guide: https://www.sony.com/electronics/support/articles/00190409?utm_source.
      Thank you so much for choosing Sony! We hope your TV continues to provide excellent entertainment for years to come! -Maria Sony_US

  • Rated 5 out of 5 stars

    Title: Stunning Picture Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony 65" Class BRAVIA XR X90L, and I couldn’t be happier! The picture quality is absolutely stunning, with deep blacks, vibrant colors, and incredible clarity. The XR processing truly enhances the viewing experience, making everything look lifelike. Motion handling is excellent, perfect for sports and action-packed movies. The built-in speakers are decent, but pairing it with a soundbar takes it to another level. Overall, this TV is a fantastic choice for anyone looking for premium quality at a great price! Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DynexUser, great! We're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Satisfied customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv kept showing green screen without picture with sound at least 4or 5 times in 3 weeks i had to factory reset the tv to correct the problem but when the tv was working the picture and brightness was excellent i returned the tv to the store if you purchase the best buy plus from best buy store they stand behind their products and the give you 60 days instead of 14 days to return to the store the best buy suscription to best buy plus is well worth the small price and with the best buy plus subscription best buy will pick up and deliver your tv exchange for 60 days free of charge a valuble service for an electronics store purchase without this best buy plus sbuscription i would have had to return the tv to the company myself the best buy electronics company is the best place to buy electronics and they also do the manufacturer warranty work " BEST BUY IS THE BEST"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardC, we're glad to hear that you had a great experience with your dealer. We hope you are enjoying your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great and affordable

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted this primarily for gaming and I haven't had any issues. Everything looks great, even comparable to OLED in some situations. Google integration works seamlessly with our current smart home ecosystem. Only "complaint" would be some blooming but I use bias lighting so I never noticed it. Powerhouse of a TV at this price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wyatt, We appreciate your feedback and we are glad to hear that everything looks great with your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    It’s a family thing.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I grew up with my father always buying a Sony TV for the family. He always told me they were quality TVs. Well-built and had very few problems. We still have still a Sony TV in my parents’ house as we speak. It is a Bravia bought back in 2004. So, when I had the chance to buy my own TV, it was a no brainer. I wanted a Sony Bravia. I love the look and I can’t wait to keep it for 21 years like my parents.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Run31, thank you so much for your wonderful 5-star review! It's truly heartwarming to hear how Sony has been a part of your family's story for long. Your father clearly had great taste. We're honored that you chose the Sony - Bravia XR65X90L to continue the tradition. We take pride in building products that combine performance, reliability, and timeless design, and your experience is a testament of that legacy. Thank you so much for trusting Sony and we wish you many great moments of entertainment ahead! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture is one of the reasons I bought this tv. I have another one in my basement that has been going for over 15 years. Built to last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, AngieH!

      We are delighted to hear that you love the beautiful picture on your new XR-65X90L! That stunning visual quality is exactly what we strive to deliver.

      Your feedback about your older TV in the basement is truly fantastic—it’s incredibly rewarding to know that a Sony television has been "going for over 15 years"! We are committed to building products that are reliable and "built to last," and your long-term experience is a great testament to that quality.

      Thank you again for your loyalty and for choosing Sony for your home entertainment needs!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 4 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic but speakers suck. Definitely need to purchase a soundbar or external speakers. This replaced my 17 year-old Sony Bravia flat screen which works still and ended up gifting to a friend. Hoping this model will last just as long.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chefzman,

      Thank you for sharing your feedback on the Sony BRAVIA X90L. We are very pleased to hear that you find the picture quality fantastic, and it is wonderful that you were able to gift your older, still-working 17-year-old Sony to a friend—that speaks volumes about the longevity we build into our products!

      We understand your feelings about the built-in speakers. To potentially customize and enhance the audio settings before you purchase external speakers, please try adjusting the sound modes and settings using our guide. You can personalize the sound to your preference, which may improve your current experience:

      https://www.sony.com/electronics/support/articles/00302857

      Thank you for your loyalty to Sony. We certainly hope this new model provides you with many years of fantastic viewing!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Perfect for the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We got the 98in. Without spending huge money this is the best bang for the buck for giant screens. Little slow software but most Sonys are. Screen quality is nice for the price. Happy with purchase. It won’t replace an oled but unless your a hifi expert this with fit the bill. Pic quality is way above avg and extremely bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jy1921,
      Thanks for the review and for choosing such a massive screen!
      It is most rewarding to hear that you feel you got the best bang for your buck with this model. We're glad the brightness and overall picture quality are hitting that sweet spot for you, especially at that impressive 98-inch size.

      The X90L stands out because of its Full Array LED backlighting, which keeps the contrast sharp and the highlights bright across that giant display.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    TV is great, Google TV is ok, setup guide is bad

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The instructions were really bad and made no sense, but other than that, the TV is excellent. You might experience some app glitches with Google TV, but overall I don't mind it and it works.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DolphinCat,
      Thanks for the feedback! We're glad you're enjoying the XR-65X90L and think it's an excellent TV. We really appreciate you sharing that with us.

      We're so sorry to hear that the instructions were confusing and made no sense. That's definitely not the experience we want for our customers and we'll be sure to pass your comments along to our team to help us improve. We appreciate you also letting us know about the app glitches you've experienced.

      Thanks again for the honest feedback and for choosing Sony! It helps us make our products and services better for everyone.
      All the best,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Go Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and many channels easy to move around on remote

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnF,

      Thank you for choosing Sony!

      We're excited to hear that you enjoy the great picture quality of the XR65X90L TV and find the remote easy to use for navigating channels. It’s wonderful to know that your viewing experience is both clear and convenient.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs have always been good to me and this one is no different. I’ve had it for a year plus now and it’s still performing as good as it did when I bought it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smitherz,

      We are delighted to hear that your BRAVIA XR X90L is still performing as good as new after over a year of use. We truly value your continued loyalty to Sony TVs and appreciate you sharing your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    More than expecting

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony is everything I'd hoped it would be. I've been holding off on getting a new TV for a long time when this one came on sale and as an open box, I jumped on it I'm so glad I did. The colors are amazing and the picture crystal clear. The remote is a bit basic, but it does the job. As long as it's reliable (my Panasonic this is replacing is 15 years old and still doing OK), I will be happy to recommend this to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JKMA,

      Thank you for sharing your experience with the Sony XR65X90L! We're thrilled to hear that the TV has met your expectations and that you're enjoying the vibrant colors and crystal-clear picture quality. It's designed to be straightforward and user-friendly, ensuring easy navigation for all users. We're confident that the XR65X90L will continue to deliver outstanding performance and reliability for years to come.

      Thank you for choosing Sony!
      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great installation experience and love the Sony!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture quality, I found it to have easy access to all the apps I needed and I'd like to add that Best Buys' installers were fantastic -- happily walked me through the basics and gave me "the courage'" to explore on my own. Much appreciated!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KateR,

      Amazing! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a must buy! The picture quality and the sound quality are so crisp. We’re still getting used to the size but it’s been a great addition to our living room. Plus perfect for football season!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahS,

      We're so glad to hear that your Sony BRAVIA TV has made such a fantastic addition to your living room, especially with its crisp picture and sound quality. Thank you for your wonderful 5-star rating—it’s great to know the immersive viewing experience is perfect for football season and beyond. The XR65X90L’s advanced image and audio technologies truly bring your favorite moments to life.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Great Product but with Ads

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product looks great. Works really well. We lost our remote and setting up a remote with our cellphone was nice and easy. It was easy because its a google tv, but what comes with google tv also? Sponsored ads on the home screen of the tv. Not a fan of that, but its the future we are heading towards. It was only a matter of time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chuck, thank you for the 5-star review. We're glad to hear your X90L looks great and delivers an outstanding experience.

      It's great to know the Google TV setup with your phone made things easy, especially when replacing the remote. We understand your thoughts on the sponsored content on the Home screen–this is part of the broader Google TV platform experience, and your feedback is important.

      We appreciate you taking the time to share it and for choosing Sony!

      Sincerely,
      -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Love this Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was always a Samsung kinda guy, but I decided to try something new, and boy, oh boy, I don't regret that decision. Love both brands, but Sony was easier to use and easier to set up, not to mention my Ps5 and Xbox Series X. It never looked so crisp and clean. Grand Turismo is a beauty, and Starfield is just eye candy with VRR and more, no regrets.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lovemyps5, Thanks for sharing your awesome experience. We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is outstanding!!! Yes, I highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, JeanneB!

      We’re thrilled to hear that the picture quality on your XR-65X90L is outstanding. Your high recommendation means a lot to us!

      Best regards,

      Gus, Sony Social Media Team sony-global