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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1791 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,791 reviews
  • Rated 5 out of 5 stars

    Good deal for the price.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For watching sports there is a huge difference in quality. I never really bought Sony before but you can see a difference in football and baseball. So awesome product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lerchcon,

      We're thrilled to hear that you're seeing a huge difference in quality on your BRAVIA XR X90L TV, especially when watching sports like football and baseball. We design our TVs with features like XR Motion Clarity to ensure fast-paced action looks incredibly smooth and clear. We're so glad you chose Sony and are happy with your purchase!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Clarity and brightness is amazing! The colors explode of the screen and defined. I love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PawelM,

      Thank you for sharing your enthusiasm about the Sony BRAVIA XR X90L! It’s fantastic to hear that the clarity, brightness, and vibrant colors have made such an impression. Thank you for choosing Sony! Enjoy every moment with your stunning new TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TVs. This is my second. The picture quality in my opinion is the best. Deeper blacks and vivid colors. I've always felt Sony products were quality products. This goes all the back to when I couldn't afford them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good picture, value, and checked all my requiremen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to unbox and setup. Product feels solid. Picture is what I expected, but wish it were better regarding window and light reflections. I do think you need a soundbar which I have. Really improves sound quality. Purchased on sale price which helped on value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the sound and viewing in bright conditions is greatly appreciated. You do have the option to adjust the sound and picture settings of the TV depending on your needs.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great 65” Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to attach to my VESA swivel mount. Setup was easy and quick. Only drawback is the remote is very limited so I am using the old Sony TV remote that has all the options and even works to control my surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dondi,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Your feedback about the remote is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony- 65" Class BRAVIA XR X90L LED 4K UHD Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing. Never chugs while streaming, and when playing on my PS5 the frame rate and picture quality is great. For being an older model you can't beat the quality or the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobB!
      It brings us great joy to hear that your XR-65X90L is delivering such a smooth experience, whether you're binging your favorite shows or gaming on your PS5.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this tv, the colors looks so vivid and the sound is good. My only issue is that it get stuck sometimes and I have to disconnect the plug to restart it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NelsonC, We are happy to hear that you really like your Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome product for tv. We enjoy it very much. I recımmend it everyone who wants to buy a tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SebnemK,

      We are delighted that you are enjoying the Sony BRAVIA X90L so much and consider it an excellent choice for a television. We are proud of the features that make this TV stand out, including the Full Array LED backlight for incredible contrast and brightness, and the Cognitive Processor XR which delivers a realistic picture with vibrant colors and deep blacks!

      We truly appreciate you being part of the Sony family and enjoy every moment with your new TV!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Good TV.

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I primarily watch it in a darker room, but it looks good in a fully lit area. Good light and dark screen contrast. Remote and onscreen menus for setup and operation are easy to use and mostly intuitive. My experience with Sony products is that they are slightly more expensive, but are reliable and last a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hein, thanks you for your positive feedback on the XR-65X90L!

      We're glad to hear that you're enjoying the TV's performance in both darker rooms and fully lit areas. The excellent light and dark screen contrast is a standout feature, and we're pleased that the remote and onscreen menus have been intuitive for you. Reliability and longevity are indeed key strengths of Sony products, and your experience aligns well with our commitment to quality. If you have any further questions or need assistance, feel free to reach out.


      Thanks for choosing Sony!

      Gus Sony_US

  • Rated 5 out of 5 stars

    Recent Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV for my livingroom. I recently moved and needed a bigger TV for my livingroom room. I love the picture & quality. This is the 2nd Bravia TV that I have in my home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeashiaP,

      We're excited to hear how much you love the picture and quality of your new BRAVIA X90L TV and that it fits great on your living room! It's especially rewarding to know that this is your second BRAVIA TV, as your continued trust in our brand means a great deal to us.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    you get what you pay for amazing quality overall I will buy it again if you had to

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MartinR,

      Thank you for choosing Sony!

      We're excited to hear that you’re enjoying the exceptional quality of your XR65X90L TV and that it has become a valued part of your home. Your confidence in choosing it again means a great deal to us, and we sincerely appreciate you sharing your experience.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to navigate, loving it. Great improvement. Looking for this one to last as long as the last - and it's still running after 10 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect, Fantastic! We're so happy to hear you like the great picture quality, ease of use, and improved performance of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Satisfaction and more

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I'm really happy about this TV. Spent a few hundred more than my original plan, but to tell you the truth, it's well worth it. I can think of at least 5 things that were better than my previous one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stfromli, That's awesome! We are glad to hear that you are really happy with your Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    GREAT TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT TV! VOICE ACTIVATED REMOTE CONTROL IF YOU CHOOSE WHICH I DO. GREAT HIGH QUALITY PICTURE AND SOUND! VERY EASY TO COMMAND AND NAVIGATE! I WOULD BUY AGAIN FOR A LOVED ONE!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laura,

      Thanks for your fantastic review!

      We truly heartened to hear how much you're enjoying your X90L television. It's wonderful to know that you find the picture and sound quality outstanding and that the voice-activated remote makes navigation easy and convenient for you—this is the seamless experience we aim for!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our TV! Very good pricing and easy to install as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ThanhB!

      We are absolutely thrilled to hear that you love your XR65X90L TV! It's rewarding to know that you found the pricing very good and the installation process easy. We design our TVs for both premium performance and user-friendly setup, and your feedback is a wonderful validation of that effort.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Bravia XR rocks!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really pleased with the picture quality and brightness. Colors are really great... even blacks. It's definitely a step above the Samsung Crystal it replaced, and was about 25-30% less than an equivalent Samsung version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JSPeterson,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went into the Northridge location looking for an outdoor TV and was recommended this TV and it is the perfect TV for outdoors!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lakersfan5491,

      Thank you for taking the time to share your feedback about the X90L!

      We're glad to hear you're enjoying the TV you were recommended, we're confident it's delivering the best picture quality. We can imagine how good it looks outside, but as a friendly and important clarification, we wanted to let you know that the X90L is designed for indoor use only. Televisions not specifically rated for outdoor use can be permanently damaged by exposure to moisture, direct sunlight, and extreme temperatures, and this type of damage is not covered under the manufacturer's warranty.

      To ensure your TV's longevity and to protect your investment, we highly recommend using it indoors. If you do plan on using it in a semi-outdoor or patio setting, a permanent, weatherproof outdoor TV enclosure would be necessary to protect the unit from the elements.

      We hope you love all the top-tier features of your new TV!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Rated 5 out of 5 stars

    quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and brightness, representative was very helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandCH,

      We are excited to hear that you are enjoying the great picture and brightness of your X90L TV! We really appreciate your positive feedback on the visual quality. Thank you for being a Sony customer!

      Regards,
      Dominick Sony_US

  • Rated 4 out of 5 stars

    Subpar

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The software for this TV is incredible. It uses Google TV and it has almost any feature available to any smart television or streaming device out there. My particular model is suffering from some light leakage around the left corner, so I’m hoping Sony’s manufacturer warranty can fix that. Besides that, the TV has performed everything well. Streaming through WiFi and Ethernet has been stable. Picture quality is top notch but not the best. Controls are very simple and the Sony remote can also perform as a media remote for the PS5. The 120hz refresh rate also works very well but is only for one of the HDMI ports. For AV enthusiasts, the LG G3 or perhaps Sony’s higher models may likely be more preferred, but this certainly get a lot of bang for your buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jericho, Thank you for your thorough review. We're delighted to hear that you are enjoying your new Sony BRAVIA XR X90L TV and its features. However, we sincerely apologize for the inconvenience you are facing with your other Sony product. This is not the experience we strive to provide, and we would appreciate more information so we can work towards improving your experience. may we contact you to help and get more information? If so, please email the following information to socialsupport@am.sony, Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:

      Full Name:
      Best Buy Username:
      Telephone Number:
      Additional Information regarding your experience.

      Thank you for your patience, and we look forward to improving your experience!

      Sincerely,
      Maria Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. After looking for a mid range tv, I found this one and the overall size and quality is fantastic. Google TV works great and it is easy to use. Sound quality is satisfactory.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samuel,

      You made the right choice with the Sony X90L! We're glad that you like the size, sound, picture quality, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US