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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1791 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,791 reviews
  • Rated 5 out of 5 stars

    Can't go wrong with Sony with cinematic experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seamless navigation and connections with my Bose external sound bar, the IMAX enhanced setting just adds magic to HD movies. I have kept it (65 inch TV) on a 70 inch length table on the stand which comes by default with the TV. Be careful setting it up and transporting, you need two people to dissemble it from box and moving to table top. The brightness is really good, I needed that since my room has huge windows on two sides. I was deciding among LG, Samsung and this. I am happy after using it for few weeks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nikhil,

      Very nice! We're happy to hear that you like the smart features and picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    Worth it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Processing and motion is smooth. Plenty of adjustable settings. Only negative is slight blooming but can be easily overlooked by how great the picture looks. Best packaging of a tv, very well protected and it just provides piece of mine. Easy to set up and easy remote. Nice looking tv with the stand it comes with.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV. Worth the money

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is supurb. Setup was easy. Amazing upgrade from standard hd

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristienB,
      Thank you for your review! It’s wonderful to hear that the Sony BRAVIA XR X90L has exceeded your expectations with its superb picture quality. Congratulations on your upgrade and thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Must Buy for Avid TV Watchers

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Beautiful picture and awesome OS. Easy to use, control from your phone and runs very smooth. Never had a TV as slick as this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan,

      Amazing! We're glad that you like the picture quality, Google software, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say, it’s awesome. This tv is an absolute must have. This tv delivers incredible picture quality in any viewing environment. The sound is so good. The set up was fast and easy. I just love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillianE,

      Amazing! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Happy Camper

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with this television! The picture is fantastic without being Oled. I have a room where sunlight hits the wall where the tv is mounted. So, this was a big concern for me regarding burn-in screen degradation. The Geek Squad did a marvelous job of mounting and creating a an outlet in my wall to conceal tge wires and cables.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Striper, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow!! What a picture. It is unbelievable how great this color and quality of picture is. You can look at this TV at an angle and still have great picture. I'm still learning the attributes of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mick1945,
      That's awesome! It's nice to hear your satisfaction on the picture quality of our Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I got it for just under 1k and it has been a huge upgrade. Very bright and color accurate with all the ports you need for a modern media hookup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WesL, that's awesome! We are thrilled to hear that you've got a great deal on your XR65X90L. Thank you very much for sharing your excellent experience and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Smooth and beautiful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this t.v. to replace an older bravia 65 inch. Very happy with this purchase. It has two 120 hz 4k hdmi ports and two 60hz 4k hdmi ports. Since i game on ps5 and on pc its perfect. Pc gaming on this tv is great, getting the full 120hz smooth gameplay. Also using my older sony str-dh770 amp with this as well. Full sorround with a klipsch 10 inch sub, its amazing,ing submersion into any content. All the sony products work together seamlessly. Turn on the ps5 and the t.v and amp turn on as well.....boom ready to go. Great picture quality and plenty of useful features. Well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffW, Thank you for upgrading to your new Sony X90L! We're thrilled to hear you're enjoying the HDMI 2.1 features of the two HDMI ports, smooth gameplay experience, great picture quality, and it works seamlessly with your Sony receiver. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great Quality, Reasonable Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, crystal clear pictures with bright and vibrant color. Can see so many little details in TV scenes. Definitely one of our best purchases to date.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatherineK,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality of image! Use for movies as well as gaming and I can adjust picture modes with so much ease only down side is that speakers are on bottom so I paired mine with a sound system. Without the sound system the sound was still good just quieter

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, YarixaM,

      Thanks for the great review ad the 5-stars rating! We are glad to hear that you love your BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
      We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Great Crisp Picture with Superior Built in Speaker

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great crisp picture at a reasonable price point relative to OLED formats. Installed speaker system is also slightly superior than comparable brands (no need for a sound bar or separate surround sound system to fill a moderately sized living room).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, ThomasD,

      Thanks for the great review and the 5-stars rating! It is delightful to hear that you love your BRAVIA TV so much! Picture quality will be amazing, as the 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Superior TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched TVs for months, purchased and returned a Samsung Mini LED before landing on the Sony X90L. In this price range, you can’t beat this TV. Sony is far superior to Samsung. I used to buy only Samsung but they have clearly declined. I’m very happy with the quality of this Sony TV. Sports look great, regular TV looks good and movies are fantastic, especially with Dolby Vision, which Samsung doesn’t support.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharpStew, You've made an excellent choice! We're glad to hear you're enjoying the overall quality, especially with sports, regular TV, and movies enhanced by Dolby Vision. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Excellent picture for the price

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You could spend a lot more and not get a much better picture for the $$'s spent, Great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesV,

      We're really happy to hear that your Sony BRAVIA TV delivers such outstanding picture quality and great value for your investment. Thank you for awarding it a fantastic 5-star rating—the vibrant displays and impressive clarity truly set it apart, making every viewing experience enjoyable without breaking the bank.

      Thank you for choosing Sony—wishing you a spectacular day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and image is crisp and clear! The Google integration makes it super easy to connect with all devices and access to the Playstore for TV apps makes it very easy to remotely install applications

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinG,

      Amazing! We're thrilled that you like the picture quality and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV for gaming on my PS5 and the quality is absolutly amazing games like god of war look crazy nice on them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eduardo,

      Thank you for your fantastic 5-star review of the XR65X90L television! We are so glad to hear that you are having an amazing gaming experience and that games like God of War look so impressive. We've designed this TV to be "Perfect for PlayStation 5," and a key feature is Auto HDR Tone Mapping, which automatically optimizes the TV's HDR settings to match the PS5, ensuring you get the best possible picture quality and a truly immersive experience right out of the box.

      Thanks for choosing Sony, have a great gaming day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. The geek squad was great with installing and very informative. I would recommend them to anyone that is making a purchase from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick, astonishing! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Hdmi 2.1

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing for a living room/basement area. Got it for my PS5 because it has HDMI 2.1 and hooked it up with a soundbar. Had it for almost a year and haven't had a single issue with it. I'm surprised they didn't charge more for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StevenB!
      Thank you for your fantastic feedback! We are thrilled to hear that the XR-65X90L has been a great fit for your living room and basement setup.
      We’re glad it’s been reliable for you over the past year and that you’re enjoying such great value.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. East to set up and start enjoying. Nice sound even when we do not use the sound bar we added. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Casey,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brought the product and picked up at the store. The curb side pickup is seamless and associates did a great job. Coming to the TV it was amazing I was eyeing on this for couple of years and finally found great. I brought an open box with excellent condition and to my surprise it looks brand new when I opened the box came with all original packaging. I am very happy with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Prabhu, Thank you for sharing your experience! We're thrilled to hear that you had an excellent experience in purchasing your Sony BRAVIA XR X90L. It's fantastic that your Sony TV exceeded your expectations. It sounds like it was well worth the wait!

      We’re delighted you’re happy with your new TV. Thank you for choosing Sony, and enjoy every moment of your stunning viewing experience! -Maria Sony_US