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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1791 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 1,791 reviews
  • Rated 5 out of 5 stars

    Small Remote

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but we HATE the remote. It is very small, and my Dad has big fingers. He is constantly pressing two buttons at once. He won't use the voice feature because he doesn't want to!! lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Club334me2, Thanks for the 5-star rating! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. We apologize if you are not impressed with the design and size of the remote. We'll take this as feedback as it can help us improve in the future. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture and great sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned. BestBuy staff was super helpful in talking through all the options. Originally I planned on a different make/model that was more expensive but I got all the features I needed/wanted for $500 cheaper. This actually makes me want to go back and upgrade other TVs that I hadn't planned on upgrading. This TV Very has a very fast app movement and amazing picture! Black colors are dark and not much light bleeding. Sounds is good enough to not need a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have owned. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    10/10 Would highly recommend

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and colors. Definitely go with this model over the cheaper one. The colors truely show. Sony never misses with these tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adam,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and all the easy apps The sound is great. Easy to install, only because my husband knows how to hang them on a wall. I wasn't sure id like having such a big screen, but i love that i can see it from all sides of living room and kitchen Great choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaS, we're glad you love the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Balance of price and quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful picture at an exceptional price! Good balance for everyday use especially sports fans

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussellC,

      Thanks for this fantastic five-stars score!

      We're thrilled to hear you're enjoying the picture quality of your X90L. We designed it to offer that great balance of performance for everything from movies to fast-paced sports, making it perfect for you!

      Thanks for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Rated 5 out of 5 stars

    Great Find

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. Picture and sound excellent and easy to install and configure. Will refer this to friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, EugenioJ!

      We are so pleased to hear how much you are enjoying your XR-65X90L television. It's truly rewarding to know that you find the picture and sound quality excellent and that the setup process was easy. We designed this TV to provide a premium and user-friendly experience, and it brings us great satisfaction to know that you will be recommending it to your friends.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Awesome Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are happy & satisfied with our TV. It was very easy to setup with google. The picture is so clear, vivid and sharp; the sound is outstanding. This TV has amazing features plus the remote control is very easy to use. Our experience at BestBuy has been the best; easy and stress-free transaction with sales associate whom was very knowledgeable & helped us to choose the right TV for us, as we wanted to invest in a good quality tv that is still affordable. We're very pleased with the prompt & good communication delivery service; the delivery guys were nice and respectful. Would definitely recommend BestBuy for purchasing a new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillyF, incredible! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Full Array LED is Fine

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with a great picture. A lot less money that the QLED/OLEDs. Easy to view from all angles of the room. Lot's of features, like surround sound. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buzz,

      Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Gorgeous Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia has the most breathtaking colors & clarity! We love it! It's remote is easy to use and it partners well with our Sony receiver. The sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarlaB,

      Amazing! We're glad that you like the picture quality and user-friendly functions of the X90L. It's also great that the TV works well with your Sony receiver. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Highly recommend this Sony tv.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far this has been a very good tv and it meets all of my expectations of picture quality as well as color accuracy. If you are on Comcast or similar signal try to get a 4k signal box. I previously had the 55” version of this tv. The sound on this tv is much improved over last years version. It may be due to the 10” difference allowing for better speakers. If you watch a lot of movies on Netflix etc. then you might want to purchase a soundbar but if you watch mostly regular tv shows then you won’t be disappointed in the tv speakers. Make sure you make sure the stand fits on your stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, Thanks for sharing your experience. We are thrilled to hear that you now have very good smart TV and it meets all of your expectations. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV & a great value. Geek Squad did a terrific install job.........VERY PLEASED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinT,


      That's fantastic to hear! We're so glad you're loving your BRAVIA XR X90L and that you found it to be an excellent value. Enjoy the amazing picture! Thanks for choosing Sony. -Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony in bedroom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great to watch,pictures are smooth and colorful, sound is ok. Will add a sound bar,tv is in bedroom so doesn't need to be that dramatic. Overall I'm getting another Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertK, thanks for the five stars!

      That's fantastic to hear you're loving your X90L and you find the picture quality to be smooth and colorful, making it great to watch. It's also wonderful that the built-in sound is serving you well, and we're sure adding a soundbar will elevate your audio experience even further.

      Thank you for considering get another Sony TV; we truly appreciate it!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy navigating apps i recommend checking it out

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Creolekidd01, Thank you so much for sharing your awesome experience! It's our pleasure to hear that you're having the best experience with the great picture and user-friendly interface of your Sony BRAVIA XR X90L TV. Thank you for recommending and choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the television is great. The picture makes you feel as though you are there. Recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VirginiaF,

      Thanks for posting this wonderful review! We're delighted to hear you're enjoying the great quality of your BRAVIA X90L and how the picture is provide such an immersive experience!

      Thanks for your recommendation and for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony TV 65 in works great excellent picture and great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello UlyssesT,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the Sony TV XR65X90L is working great for you, with excellent picture quality and a great price. Thank you for your feedback!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great tv for the price!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Television is an excellent product. It is user-friendly to configure, boasts exceptional image and sound quality, and offers a competitive price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, TimeLord2020!

      We’re thrilled to hear that the X90L is ticking all the boxes for you! It’s great to know you found it easy to configure and are enjoying that combination of exceptional image and sound quality. We strive to provide premium performance at a competitive price point, and we’re so glad you feel you've found an excellent product.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality and picture clarity. Really noticed the difference, especially in a living room with a ceiling light over the TV. Most darker scenes with shadows were not an issue, with apps and videos loading fast and no crashes as of yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RileyS70, thank you for giving the BRAVIA X90L such an great score! We are delighted to hear that it fits in your living room perfectly, letting you enjoy hours of entertainment with an excellent picture and no issues. Thank you for choosing Sony! Regards. -Jenn Sony_US

  • Rated 4 out of 5 stars

    Excellent picture. Ads in home screen suck.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture on this Bravia TV. Very bright, I actually turn down brightness to 35 (max of 50) in a room that gets sunlight. Nice colors. Feet can raise TV if you have a thin soundbar, but it isn't enough for a real center channel speaker as part of a full surround system. The built-in speakers are better than expected (of course can't compare to a real surround system). I have to knock off a star for two reasons: the home screen has ads you CANNOT remove. Inexcusable on a $1,500 TV. And the HDMI control misbehaves badly: for several minutes after the TV is TURNED OFF, it randomly turns my Onkyo receiver on and off, and mutes it. When I turn the TV off, it will also turn off the receiver and my blu-ray player. These cannot be disabled in the TV settings! I have to disable HDMI control in my AVR itself to block it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marc, Thank you for the feedback on your experience with your Sony X90L. While we're glad you like the peak brightness, vibrant colors, excellent built-in speaker sound of this TV, we regret to hear about the Home screen ads and HDMI control issue you're experiencing.

      For advertisement/ads, there are certain applications like YouTube and others that will run ads depending on your viewing habits. This is not a feature you can turn off when it comes to those applications. During the initial setup process of the tv, you can opt-out of certain features and that is up to the user to decide what is best for their experience.

      At Sony, we are always looking to improve our product quality and features. We have noted your input about the advertisement/ads and will be sure to forward this feedback to the appropriate department.

      For "Bravia Sync/Control for HDMI" issues, please make sure to update the firmware version of the TV. If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Hope this helps and thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Crisp, vibrant images without the high cost

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is excellent. Colors have perfect saturation. Looks attractive hung up on the wall without the high cost of a lot of thinner TV's. It's a beautiful product from a reliable brand. Sound quality is great too. We got a sound system, but even without, no complains.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Estefania19,

      Thank you for the 5-star rating and we're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and have a nice day!

      -David Sony_US

  • Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing for the price and the size is also really good. Didn't want to spend too much and am very happy with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RYANC,

      Thank you for choosing Sony!

      We're truly delighted to hear that you're enjoying your XR65X90L! It's wonderful to know that the picture quality has exceeded your expectations, and we're glad you find the size to be perfectly suited for your requirements. Thank you for sharing your experience, and we hope you continue to enjoy your TV!

      Best regards,
      -Fred Sony_US