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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 1,842 reviews
  • Rated 5 out of 5 stars

    Really nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv mounting system worked great with my stand picture is outstanding and dont know magic they are doing with sd content but everything I view on it looks great. Not to mention they it make my ps5 games look amazing would definitely buy another one when the time comes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherM, thank you for your wonderful review of the XR65X90L!

      We're thrilled to hear that you're enjoying the TV mounting system and that it integrates well with your stand. We take immense pride in the picture quality of our TVs, and it's great to know that our efforts in upscaling SD content are making a noticeable difference in your viewing experience. Additionally, we're excited that our TV enhances your PS5 gaming experience, delivering the visuals and performance you've come to expect. Your satisfaction means a lot to us, and we look forward to providing you with more exceptional products in the future.

      Thank you so much for choosing us!
      Gus Sony_US

  • Rated 5 out of 5 stars

    Small Remote

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but we HATE the remote. It is very small, and my Dad has big fingers. He is constantly pressing two buttons at once. He won't use the voice feature because he doesn't want to!! lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Club334me2, Thanks for the 5-star rating! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. We apologize if you are not impressed with the design and size of the remote. We'll take this as feedback as it can help us improve in the future. Thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv because the colors are incredible for my movies and video games. Even the upscale for dvds is impressive. My only complaint would be that the smart hub isnt the greatest. It freezes a lot and i have to restart the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there!
      Thanks for taking the time to share your review of the X90L!
      It is great to hear that you're loving the picture quality, especially the vibrant colors for your movies and video games. We also appreciate you mentioning the impressive upscaling for DVDs.

      We understand your frustration with the smart hub freezing. Dealing with glitches can definitely take away from the experience, and we want to help sort that out. Please contact our support team at your convenience. They can walk you through some troubleshooting steps or explore other options to get that freezing issue resolved.
      You can locate their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony and for letting us know about this issue.
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    65" Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, great picture. On lag when opening apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamW, we're glad you like our product. We're sorry to hear that you have an issue with lag when opening apps. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/articles/00108468?utm_source

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture and great sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned. BestBuy staff was super helpful in talking through all the options. Originally I planned on a different make/model that was more expensive but I got all the features I needed/wanted for $500 cheaper. This actually makes me want to go back and upgrade other TVs that I hadn't planned on upgrading. This TV Very has a very fast app movement and amazing picture! Black colors are dark and not much light bleeding. Sounds is good enough to not need a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have owned. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Recent Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV for my livingroom. I recently moved and needed a bigger TV for my livingroom room. I love the picture & quality. This is the 2nd Bravia TV that I have in my home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeashiaP,

      We're excited to hear how much you love the picture and quality of your new BRAVIA X90L TV and that it fits great on your living room! It's especially rewarding to know that this is your second BRAVIA TV, as your continued trust in our brand means a great deal to us.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Great TV. Worth the money

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is supurb. Setup was easy. Amazing upgrade from standard hd

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristienB,
      Thank you for your review! It’s wonderful to hear that the Sony BRAVIA XR X90L has exceeded your expectations with its superb picture quality. Congratulations on your upgrade and thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. East to set up and start enjoying. Nice sound even when we do not use the sound bar we added. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Casey,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Full Array LED is Fine

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with a great picture. A lot less money that the QLED/OLEDs. Easy to view from all angles of the room. Lot's of features, like surround sound. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buzz,

      Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are happy & satisfied with our TV. It was very easy to setup with google. The picture is so clear, vivid and sharp; the sound is outstanding. This TV has amazing features plus the remote control is very easy to use. Our experience at BestBuy has been the best; easy and stress-free transaction with sales associate whom was very knowledgeable & helped us to choose the right TV for us, as we wanted to invest in a good quality tv that is still affordable. We're very pleased with the prompt & good communication delivery service; the delivery guys were nice and respectful. Would definitely recommend BestBuy for purchasing a new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillyF, incredible! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Superior TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched TVs for months, purchased and returned a Samsung Mini LED before landing on the Sony X90L. In this price range, you can’t beat this TV. Sony is far superior to Samsung. I used to buy only Samsung but they have clearly declined. I’m very happy with the quality of this Sony TV. Sports look great, regular TV looks good and movies are fantastic, especially with Dolby Vision, which Samsung doesn’t support.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharpStew, You've made an excellent choice! We're glad to hear you're enjoying the overall quality, especially with sports, regular TV, and movies enhanced by Dolby Vision. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Best tv I’ve ever had

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super clear high quality tv. It is the best the I’ve ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marcus,

      We are immensely pleased to hear that you are enjoying the super clear, high-quality picture of the BRAVIA X90L! Knowing that it is the best TV you've ever had is fantastic praise. Thank you for your five-star review and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    10/10 Would highly recommend

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and colors. Definitely go with this model over the cheaper one. The colors truely show. Sony never misses with these tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adam,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Gorgeous Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia has the most breathtaking colors & clarity! We love it! It's remote is easy to use and it partners well with our Sony receiver. The sound is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarlaB,

      Amazing! We're glad that you like the picture quality and user-friendly functions of the X90L. It's also great that the TV works well with your Sony receiver. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Happy Camper

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with this television! The picture is fantastic without being Oled. I have a room where sunlight hits the wall where the tv is mounted. So, this was a big concern for me regarding burn-in screen degradation. The Geek Squad did a marvelous job of mounting and creating a an outlet in my wall to conceal tge wires and cables.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Striper, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Excellent image quality.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image quality. Mediocre audio. OS could use some refinement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Scotto!
      Thanks so much for sharing your feedback on the XR-65X90L. We're really happy to hear you're enjoying the image quality.

      We appreciate you letting us know about the audio and the OS. Your comments are valuable, and we're always working to refine the user experience.

      Regarding the audio, if you're looking for an immediate and significant upgrade to complement that great picture, we would definitely recommend checking out one of our Sony soundbars. Something like the HT-A3000 or the HT-A5000 is designed to integrate seamlessly with the X90L.
      And for the OS, we take all feedback on board for future updates and development.

      Thanks for being a Sony customer!
      Warm regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    GREAT TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT TV! VOICE ACTIVATED REMOTE CONTROL IF YOU CHOOSE WHICH I DO. GREAT HIGH QUALITY PICTURE AND SOUND! VERY EASY TO COMMAND AND NAVIGATE! I WOULD BUY AGAIN FOR A LOVED ONE!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laura,

      Thanks for your fantastic review!

      We truly heartened to hear how much you're enjoying your X90L television. It's wonderful to know that you find the picture and sound quality outstanding and that the voice-activated remote makes navigation easy and convenient for you—this is the seamless experience we aim for!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the unit delivered but opted to install it myself. It arrived in good condition but was kind of heavy for an old geezer like me but I managed. The picture quality is terrific. I also bought the Sony sound bar and it sounds great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanE, we're honored to hear that you're enjoying the wonderful picture quality with vibrant contrast and vivid colors of the Sony - XR65X90L! The addition of a Sony soundbar is such an excellent complement to create a truly cinematic experience at home! Thanks for trusting Sony. Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Highly recommend this Sony tv.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far this has been a very good tv and it meets all of my expectations of picture quality as well as color accuracy. If you are on Comcast or similar signal try to get a 4k signal box. I previously had the 55” version of this tv. The sound on this tv is much improved over last years version. It may be due to the 10” difference allowing for better speakers. If you watch a lot of movies on Netflix etc. then you might want to purchase a soundbar but if you watch mostly regular tv shows then you won’t be disappointed in the tv speakers. Make sure you make sure the stand fits on your stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, Thanks for sharing your experience. We are thrilled to hear that you now have very good smart TV and it meets all of your expectations. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brought the product and picked up at the store. The curb side pickup is seamless and associates did a great job. Coming to the TV it was amazing I was eyeing on this for couple of years and finally found great. I brought an open box with excellent condition and to my surprise it looks brand new when I opened the box came with all original packaging. I am very happy with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Prabhu, Thank you for sharing your experience! We're thrilled to hear that you had an excellent experience in purchasing your Sony BRAVIA XR X90L. It's fantastic that your Sony TV exceeded your expectations. It sounds like it was well worth the wait!

      We’re delighted you’re happy with your new TV. Thank you for choosing Sony, and enjoy every moment of your stunning viewing experience! -Maria Sony_US

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