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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1792 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 1,792 reviews
  • Rated 5 out of 5 stars

    Great TV/Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is exceptional. It's not mini led but does just as well. Does a great job upgrading sdr. Got the tv on sale at Best Buy for $1100-great price for a Sony. Movies in IMAX are a little darker than expected but that may be how the movies are made. Sound quality from the TV speakers is alright. Unfortunately, Sony does not have a good selection of soundbars in the midrange so had to purchase one from another company.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TopGun, Thank you for sharing your positive experience with your new Sony X90L! Good to hear you like the exceptional picture quality, near 4K upscaling, and overall performance of your Sony X90L. We appreciate your feedback about the sound and thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony-65" Bravia Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second Sony Bravia I purchased. Great picture. We only replace our original Sony since it wasn't a smart tv and we wanted a larger screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Lynne, thank you for your great review! We're honored that you chose Sony again with the X90L, and we're so glad to hear you're enjoying the stunning picture and the upgrade to a larger smart TV. Thanks for your loyalty! Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    New Sony same model

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV I really like Sony TV'S this is the second one of this model I bought one 2.5 years ago and damaged the screen.. really liked it so when I went to Best buy they still had the same model and it was 400 less so bought it again! 5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryS!
      Thanks so much for taking the time to share your feedback about the XR-65X90L television.
      It is great to hear that you were so pleased with your original TV that you decided to get the same model again, especially since you found such a great deal!

      We appreciate your continued loyalty to Sony TVs!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Best TV I've ever owned

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced a dozen year old Sony Bravia with this model and am thrilled with my purchase. Beautiful clarity and definition with excellent sound. Best TV I've owned. Received prompt, professional installation from Best Buy. I couldn't be happier with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SatisfiedBuyer, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 4 out of 5 stars

    Delivers a Cinematic Experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you're looking for a premium 4K LED TV with excellent picture quality, gaming features, and a smart TV experience that just works, the Sony X90L is a fantastic choice. Beautiful 4K picture with excellent contrast Google TV is fast and user-friendly Sound is just average without external speakers A bit pricier than some competitors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DebbieC, thank you for your fantastic feedback, we really appreciate it! And we're thrilled to hear that you're enjoying the stunning 4K picture quality, excellent contrast, and smooth gaming features on the Sony X90L TV. We designed it with the latest technology to offer a premium viewing experience, and it's great to know that Google TV is enhancing your smart TV experience with its speed and ease of use. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Bang for bucks

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality TV - the interface is super smooth and responsive, and makes switching between apps a breeze. I have a PS5 attached to it as well, and the performance is flawless. Sony's interface has always been top-notch, and this 65 incher doesn't disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi adiu, we're glad you like our product! Thanks for trusting Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 4k UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love it! Beautiful picture/ sound Google tv makes the tv intuitive and easy to operate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patrick, Fantastic! We're pleased to hear you love the beautiful picture and sound quality, ease of use, and intuitive Google TV OS of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have this TV in the bedroom and it’s great. Fantastic picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, RaymondM!

      We are so pleased to hear how much you are enjoying your XR-65X90L television and that it is a great fit for your bedroom. It's truly rewarding to know that you are so happy with the fantastic picture. We designed this TV to deliver an outstanding viewing experience with vibrant colors and excellent clarity, and it brings us great satisfaction to know that we have succeeded.

      Thank you again for being a Sony customer and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Tv is the best . I have never had any problems since I bought this tv. It was so easy for my kids to set it up and it’s almost two years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MabelY, it makes us really happy to hear that the setup was a breeze on your Sony - 65" Class BRAVIA XR X90L! This TV comes with our Cognitive Processor XR which delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. It's so great to know you're enjoying your viewing experience and thank you so much for trusting Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    So good.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So good. Picture quality is outstanding in its class. If you don't want to splurge on OLED you won't be disappointed with this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TariqK, thanks for posting this fantastic review.

      We could not be more pleased to hear that you are enjoying the exceptional picture quality of the X90L! Although it features an LED screen, it delivers the premium high-definition images that are characteristic of Sony televisions.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and great price on Black Friday. Love the picture quality of Sony vs Samsung and LG for a more realistic color pallet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Army101,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    The Best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been amazing. The video quality is comparable to a higher end OLED but with a much more affordable price point. The black colors for darker scenes are actually black with very little light bloom. It also comes with a decent amount of preset options for picture quality that are actually worth tweaking depending on what you are watching. The specific performance options for PS5 compatibility are a definite plus as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abraham,

      Great! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Sound quality fills the room nicely.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelH,

      Thank you for the 5-star review! We're thrilled to hear that you're enjoying the excellent picture and that the sound quality of your BRAVIA X90L fills the room so nicely. We designed this TV to deliver an immersive entertainment experience, and your feedback lets us know we've succeeded.

      Thank you for choosing Sony, and enjoy your new TV!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is much brighter and clear compared to our TV we had before the replacement. The installers did a great job on the installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErnieB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this because our old tv burned out. Gotta say I love the picture quality on this. Nice and well worth the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazing,

      Thanks for posting this fantastic review.

      We can't be happier to hear your X90L was such a great replacement and that you're loving the picture quality. It's wonderful to know you find it well worth the price.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia yes please

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Big,bold and bright. I love my Sony Bravia 65' tv. Watching movies and shows at home is just like seeing it in a theater. Playing my Xbox on it awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi XAVIER,

      We're thrilled to hear you are loving your 65" BRAVIA XR X90L TV! It sounds like the big, bright picture is giving you a spectacular, theater-like experience for movies and shows, and we're glad it's performing so well for your Xbox gaming.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Great pick

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to install and easy to navigate set up menu very easy to connect with other Sony devices Very good image quality and sound even without a soundbar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MaximeL, thank you for your wonderful feedback! We are so glad to hear that the setup process was smooth on your X90L and that connecting it with other Sony devices was hassle-free. It's great to know you're enjoying the impressive image quality and sound, even without a soundbar. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony the one and only.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best quality tv a person can buy. I will only buy sony when it comes to all home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello cool2rule,

      Thanks for this incredible review!

      We are absolutely thrilled to heart your X90L TV is proving that "Sony is the best quality TV a person can buy". This truly validates our commitment to delivering superior picture quality and an exceptional viewing experience.

      It's incredibly rewarding to know that you choose Sony for all your home theater needs. Thank you so much for your strong loyalty and for recognizing the effort we put into making Sony your go-to for home entertainment.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Great Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is fantastic. Absolutely brilliant picture and the quality you've come to expect from Sony. This replaced an 85" TV (Room was too small for it) and it looks amazing. Much better size for this room. Highly Recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome TV - Second one we purchased!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with crisp picture, easy to set up! This is the 2nd one we have purchased. Can't go wrong with the Sony Full Array!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DawnF,

      You made the right choice! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US