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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1793 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 1,793 reviews
  • Rated 5 out of 5 stars

    Happy customer.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony TV and picture quality is awesome. Happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terry,

      We're thrilled to hear you're loving your new BRAVIA XR X90L TV! We've worked hard to deliver exceptional picture quality, and it's fantastic to know that you're having a great experience. We appreciate you taking the time to share your positive feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony2024

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv… and sound bar sounds great… Ulysses helped me run through the many options for TV’s and the we ran through several sound bar options. Ulysses was knowledgeable of the many products and very helpful in putting it all together. Very helpful with covering options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillE, Thank you for your wonderful review! We're thrilled to hear that you're enjoying your new X90L and sound bar. It's great to know that Ulysses was able to assist you effectively in exploring the various options and finding the perfect setup. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Outstanding Value!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv and had Geek Squad to install it Saturday December 16. The did a great job and showed me everything that I needed to know. The colors of this TV pop! It was already adjusted by the factory and didn’t have to do nothing, but enjoy the fantastic vibrant colors. I’m glad that I picked this over the new Hiscense tv and the TCL tv. The Sony has a terrific processor vs. the other two TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nateboy,

      Awesome! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Great Panel. Great Video Processing. Audio????

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of those purchases you want to love so much. It is a great panel and really shows all sources better than any TV I have ever owned. Truly capable of handling all sources, including 120hz over HDMI from a PC with great handling of HDR. I like the menus and control it gives you over the way the TV handles inputs. For example, my prior Hiscense 4k TV would always set the PC input to game mode, when it's primary use is a HTPC which truly hurt the experience. This TV really allows the configuration I want for video. It has to be one of the best TVs on the market because it really helps the picture by the way it processes. For example, it really does an excellent job with YouTube which is highly compressed. The picture looks great. And while it is not Mini-LCD, it really looks like it is. The picture is amazing. CONS: I really want to give this 5 stars, but to be honest, I am sitting here on day 3 with the TV debating returning it. The problem is the audio handling. I got the Sony SRS-NS7 neckband speaker and was excited for the enhanced capabilities the Bravio provides. I am also using the Sony MX1000M3 Bluetooth headphones because I live in an apartment with a neighbor who complains if I drop a pen. LOL I have a Polk soundbar as well. The Bravio will be playing through the headphones or neck speaker audio device and then go crazy when the soundbar shuts down from inactivity changing the HTPC display setup and leaving me without sound. I have to reselect the audio source on the TV settings. Then, after a few minutes it turns on the soundbar and freaks out again. I have the config to prioritize Sony audio sources but still the audio output changes randomly. On occasion I am sitting there with headphones on with music playing and a moment later my soundbar is screaming at high volumes. I try to handle my rude neighbors complaints and Sony wants me evicted. In addition, the 3d sound on the neckband will not work if the soundbar is at all connected.. even when the soundbar is not powered on. To get the full capability of the SRS-NS7 the HDMI *CANNOT* be connected to the soundbar. I guess I will have to buy an expensive Sony soundbar to try to solve the problem. For now, I just have to disconnect my soundbar and everything is fine. It is just painful as no TV speakers sound good to me. Sony should not force you to have all Sony devices use the TV but that seems to be the case. I am sure some of this has to do with the fact I do not use the TV in smart mode, but I have never had a TV that 6 times an hour loses its mind and changes everything while you are trying to watch a movie or listen to music. I guess I have to invest more in Sony or return the TV. That is very frustrating. I really wanted to love this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SkyCross, We appreciate your time sharing your experience and thoughts on the Sony X90L 4K LED TV. While we're glad that you are impressed with the picture quality, we're sad to hear that you are experiencing some issues with the sound set up. We recommend reaching out to our support team so they can walk you through and assist you with your concern. On the other hand, we take this as feedback, as it can help us improve in the future. Lastly, please make sure your devices are up to date to avoid any performance issues. Thanks and regards, -Craig Sony_US

  • Rated 5 out of 5 stars

    Great but!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and so easy to use and add apps to!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CindyJo,

      We're so glad you're enjoying the beautiful picture and user-friendly interface of your BRAVIA XR X90L TV. We design our TVs to be both high-performing and easy to use, so your feedback is very much appreciated. Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 4 out of 5 stars

    Love this tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality , color is just too good! Sound quality is fine and easy to put together. One thing we found difficult is to connect our android phone which was very easy with my old samsung tv. I still couldnot figure it out how it actually works

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rahman, Thanks for the feedback! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. In addition, the X90L supports Chromecast and with Chromecast built-in, you can display (cast) your favorite websites and app screens from your Android smartphone directly to the TV. Hope this helps. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good quality pictures and easy to download all apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuisA,

      Great! We're glad that you like the picture quality and supported apps of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it. I am so happy that I have decided to purchase this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rafael,

      We're so happy that you're enjoying your new BRAVIA XR X90L TV. We're thrilled that it's a great fit for your needs and that you're happy with your purchase.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Sony for the win

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a great TV. This is my second Sony Bravia TV and love them. Set up easy, picture quality is really good! No, GREAT!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointedman! Thank you so much for your wonderful review about our XR65X90L! We are truly grateful to hear that you are enjoying your second Sony Bravia TV. It’s fantastic to know that you found the setup process easy and that you are impressed with the picture quality.

      The XR-65X90L features our advanced cognitive processor, which enhances color and contrast for an immersive viewing experience.

      Thank you for choosing Sony. We are honored to have you as a loyal Sony customer and look forward to serving you again in the future!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV perfect profuct for my living room added a external sound system for the true surround effect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS, thank you for your feedback! We are truly delighted to hear that you are satisfied with the XR65X90L TV.
      It’s a fantastic choice for your living room, especially with its stunning 4K HDR picture quality and immersive sound capabilities. Adding an external sound system is a great way to enhance your viewing experience even further.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony XR X90L

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The overall picture quality is excellent ......met all expectations.....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cisum,

      Thank you for the fantastic review! We're elated to hear that the Sony - BRAVIA X90L has checked all the boxes for you, and that you're enjoying the excellent picture quality.

      This TV was built to deliver stunning visuals with features like the Cognitive Processor XR for true-to-life images and Full Array LED with local dimming for incredible contrast. And it's wonderful to know all of these features and enhancing your viewing!

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent picture - easy seat up -- no need for a sound bar - great in a high lit room and great in a low lit -- no glares

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicco, thank you for the 5-star review! It's truly wonderful to know you're enjoying your new Sony - 65" Class BRAVIA XR X90L from the excellent picture quality, easy setup and immersive sound! With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming. We thank you for your support and for choosing Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in while BestBuy was having a sale, I was looking to upgrade my TV. This has easily been one of the best TV’s I’ve owned! Image Quality is crisp and clean, the tv interface is simple and easy to use! So glad the employee helped point this TV out!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexE,
      Thank you for sharing your fantastic review!
      We’re delighted to hear that you’re enjoying your Sony BRAVIA XR X90L and that it’s been a perfect upgrade for you. Crisp image quality and an easy-to-use interface are what we strive to deliver, and we’re so glad it’s meeting your expectations.
      Thank you for choosing Sony, and happy watching! -Maria Sony_US

  • Rated 5 out of 5 stars

    Outstanding

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding with the view LED or nothing. recommending

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      Thanks so much for the outstanding 5-star review. We're honored to hear you're loving the picture quality on your Sony - BRAVIA X90L and that you believe in the power of Full Array LED. We truly appreciate your strong recommendation!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great for gaming

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a fantastic midrange option. The conpatibility out of the box with the PS5 and its higher end features has made gaming a nearly transformative experience compared to what we used to have. The only downside is the TV speaker being quite tinny, I would highly recommend getting a soundbar or surround sound setup to augment the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Atstorm, Thank you for telling us about your amazing experience with your X90L Full Array LED 4K HDR TV. We're truly happy that you like most of features and you are having an enjoyable watching and gaming experience with this great TV. Your feedback regarding the TV speaker is extremely important to us and is very much appreciated. As a suggestion, you can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Google TV which best suits you. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Superior quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV. Picture quality, color and refresh rate are superior.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ivza95,

      Great! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, pairs very well with my PS5 Pro. The best non-oled tv i have personally ever used. Very pleased

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your experience with the XR65X90L, JusticeB! It brings us great satisfaction to hear that you are enjoying the excellent picture quality and that it pairs so well with your PS5 Pro. Our BRAVIA XR TVs are designed to deliver immersive, true-to-life 4K HDR picture and enhanced gaming experiences, making them a perfect match for gamers seeking top performance. Your feedback as the best non-OLED TV you have personally used means a lot to us. We hope you continue to enjoy your viewing and gaming sessions on your new TV. Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Excelent service

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is 65 in sony bravia x90l. Its a great tv for the price, picture quality is soo hood and to talk about gaming performance it goes hand in hand with ps5 works as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bhargav, we are so happy to hear that you are having a great experience with the Sony - 65" Class BRAVIA XR X90L! As you noted, the picture quality of this TV really stands out due to its Cognitive Processor XR, which will make you lose yourself in pictures full of amazing contrast, and real-life depth. It is also the perfect choice for gaming, with the 4K/120fps and the Auto Low Latency Mode (ALLM), you will experience a smoothness when playing games like never before! We really thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    leann

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color on tv. Easy to operate Perfect size for our entertainment center

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeannG, Thank you for the fantastic review! We're so pleased to hear you like the great colors, ease of use, and perfect size of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    New tv/sound system

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound, easy to adjust for picture and sound. User friendly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buckeye,

      Awesome! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US