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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1793 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,793 reviews
  • Rated 5 out of 5 stars

    Great picture a must buy

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has beautiful picture, nice and clear. Thank you to the staff for helping me pick this out, extremely happy with my purchase

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony 65 tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got a good tv from bestbuy good service was knowledgeable about the Sony products and overal i was very satisfied with my sony tv actually going to but another one but a 55 inch for the room same tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GAMINGMONITOR, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Nice mid range tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with this tv, seems like a worthy successor to the X90k. The picture and color are excellent I I don’t notice any serious blooming issues. Also upscales streaming content really well. The sound is ok, but I did add a sound bar. My only real gripe with it is that like all Sonys there are only 2 hdmi 2.1 ports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, You've made an excellent choice! We're so glad to hear you like the excellent picture, vibrant colors, upscaling, great sound, and overall performance of your Sony X90L. We have noted your input about the 2 HDMI 2.1 ports and will be sure to forward this feedback to the appropriate department.
      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Awesome Sony 65”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality! We upgraded from an LG and what an upgrade!! Easy to setup and the apps are awesome!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & clarity. Easy setup. Zero complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HiJoshS, Thank you for the 5-star rating! We're thrilled to hear you like the great picture quality, clarity, and ease of setup of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Really good TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great color and viewing angles. would highly recommend this TV. Sony is one of the best out there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonE,

      We are immensely pleased to hear that you are enjoying the great color and viewing angles of your new TV! It is an honor to be considered one of the best by you. We are glad you're experiencing the benefits of our Full Array LED technology, which works alongside the Cognitive Processor XR to deliver deep blacks and high peak brightness for a truly lifelike picture.

      Thank you for trusting Sony.

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Terrific Tv for price point

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, plenty of customizable options for each type of media. Easy to put together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jarrett,

      Perfect! We're thrilled that you like the picture quality, built-in settings, and user-friendly design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Phenomenal Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is outstanding. The picture is crisp, bright and colors are vivid. The Geek Squad set it up in about 1/2 an hour. It was trivial to add YouTube TV. Apps can be arranged for one's convenience. It paired nicely with a SONOS soundbar. Bluray discs look fantastic. 4K streaming content is equally high quality. No problems connecting to WiFi. No problems casting from my laptop. I couldn't be happier with this television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GregMuck, We are happy that you like your new Sony BRAVIA 4K smart Google TV. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and sound. This TV enhances every show and movie. TV speed is quick and apps load quick as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Diego,

      Thank you for choosing Sony!

      We’re excited to hear that the XR65X90L TV delivers great quality and sound, enhancing your viewing experience for every show and movie. It’s wonderful to know that the fast performance and quick app loading add to your enjoyment.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony65

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65 inch is outstanding TV with great color. Easy to setup and use with provided remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LenR, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the larger screen. Picture quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyPetCam,

      It's wonderful to hear from you, and thanks for that fantastic 5-star review! We're so glad that you and your family are enjoying the larger screen and great picture quality of the XR65X90L. The Full Array LED feature is what gives the TV such a dynamic and high-contrast picture, and we're thrilled you are seeing the results of that technology.

      Thanks for choosing Sony, and have a beautiful day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Great sound and color

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with then quality of the picture on this tv and out of the box how easy it is to setup smart options to work with google and apple. Colors and sound exceeded my expectations!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Opinionated, we're glad you are happy with the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sorry, no title

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice 4K smart TV. It replaces an old Sharp 1080P TV. I also bought a Sony soundbar and subwoofer which ran the price more than I wanted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello noname,

      Thank you for sharing your thoughts! It’s wonderful to learn that you are enjoying the product. The 4K smart XR65X90L TV is indeed a fantastic upgrade from your old Sharp 1080P model. With its breathtaking picture quality and cutting-edge features, we are confident that you will relish a completely transformed viewing experience. Additionally, incorporating a Sony soundbar and subwoofer is an excellent decision; it will significantly elevate your audio experience and breathe life into your favorite movies and shows. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony the only way to go

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I still have my Sony Bravia 45 inch tv bought back in 2008 and it still works and looks good, About 4 yrs later l moved it to my mancave and still is there. Then I bought a 65 inch Sony Bravia KDL60R510A. That lasted me 12 yrs until a blue line appeared and some pixels went out, so went out and purchased a 65 inch Sony Bravia XR65X90L, all I can say is this tv is sweeeet . Sony is the only way to go you WONT be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nelly, That's awesome! Thanks for sharing your experience. We are glad that you like the quality of Sony products. Your continued support means so much to us. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What I expect from a Sony tv! Great picture and good features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidP,

      Thank you for choosing Sony!

      We're truly heartened to learn that your XR65X90L TV delivers the great picture quality and features you expect from Sony. Thank you for sharing your experience—it means a lot to us.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture for a great price. East to install and setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Hoaprez,

      Thank you for choosing Sony!

      We're pleased to learn that your XR65X90L TV has impressed you with its great picture quality and value. It’s wonderful to hear that installation and setup were quick and easy, allowing you to start enjoying your new TV right away.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Bravia x90l

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didn’t want a cheap clunker tv so I did some research and for the price point this x90l fights above its weight class. A year later and we are still in love with it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DustinO,

      We are honored to hear that after a year, you are still completely in love with your BRAVIA X90L TV! It’s fantastic to know that your research paid off and that you feel its performance and features are fighting above its price point. We aim to deliver incredible value and long-term satisfaction, so thank you for sharing your five-star experience with us and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Satisfied customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image. Great service. Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello there, PaulM

      Thank you for your fantastic review! We are so glad to hear you are loving the great image on your new Sony BRAVIA XR X90L TV and that you had such a great experience with our service.

      The XR Picture Processor is the brain behind the stunning visuals you're seeing. This processor intelligently analyzes thousands of on-screen elements to enhance color, contrast, and clarity, ensuring every scene is displayed with lifelike detail.

      Thanks for choosing Sony, and have a beautiful day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Excellent TV with Google Built-In

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony just makes really good TVs. This one has a great picture and a reasonable price for its solid build quality. Something that gets lost in the numbers for the cheaper brands (like Vizio, etc.) is that the processing power is much lower and the software is often sub-par, which means general TV navigation can be slow/laggy and the TV sometimes develops weird glitches. None of this is a problem with Sony TVs with Android as the operating system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brian,

      You made the right choice with the Sony X90L! We're thrilled that you like the picture quality, design, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality and picture is amazing. Would definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cdebaca3107,

      Thank you for the wonderful 5-star review of your BRAVIA X90L! We are so glad to hear that you love the quality and think the picture is amazing. We truly appreciate your recommendation.

      The XR65X90L features our Cognitive Processor XR, which uses a full-array LED panel with XR Contrast Booster to precisely control zones of LEDs. This creates deep, detailed blacks and enhanced peak brightness, all of which contribute to the amazing picture quality you're enjoying.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US