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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1793 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 1,793 reviews
  • Rated 4 out of 5 stars

    Great TV with no anti-glare coating

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything is great about this TV except the lack of antiglare coating. We use it in a very bright living room and we would appreciate anti reflective coating. Something to consider.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Taba,

      Thank you for the additional information! It's great to hear that you're enjoying your XR65X90L overall. The XR90L series is designed with our powerful Cognitive Processor XR to deliver outstanding picture quality with deep blacks and vibrant colors, so we're thrilled you're experiencing that.

      We appreciate your feedback regarding the lack of an anti-glare coating, especially in a bright living room environment. Your comments are important to us and will be shared with our product development team. We are always looking for ways to improve our products and features, and feedback like yours is a vital part of that process.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture, great sound, user-friendly interface, love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MateoA,

      Great! We're thrilled that you like the sound, picture quality, and user-friendly interface of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Works well

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall it works well and easy to use for a smart TV. I like I can set different brightness with ease.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kiki!
      It is fantastic to know that you're finding the XR-65X90L easy to use and that the overall smart TV experience is working well for you!

      It's great that you've noticed the brightness control. This TV also uses our XR Contrast Booster technology to automatically adjust bright and dark areas, making the picture look incredibly detailed and lifelike.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased an “open box-excellent condition” and it was well worth the buy. Very happy with this tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    What a picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and graphics quality for my son’s gaming experience! Compatible with his PlayStation and he is very happy!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has an amazing picture and other features we were unaware of. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI AdrienneG,

      Thanks for the fantastic feedback! We're so glad to hear you're loving the amazing picture quality and all the other great features of your new BRAVIA XR X90L TV. It's always a pleasure when our customers discover the extra details and thoughtful design that we put into our products. We hope you continue to enjoy a spectacular viewing experience. Thanks for choosing Sony. -Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television. The picture quality is excellent and the colors pop. Once you make a few adjustments to the settings, the television is perfect for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Headset, We're thrilled to hear that the Sony - 65" Class BRAVIA XR X90L has made a great impression on you! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. It also ensures that images are vibrant and lifelike, making the viewing experience highly immersive. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Rated 5 out of 5 stars

    Nice TV for the price!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture, easy to unpack, set-up, connect, and start watching!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenB,

      Thanks for your fantastic review!

      We're delighted to hear you're enjoying the great picture quality of your X90L television and that the process went smoothly from the unboxing, set up, and start watching.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Premium sony quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Plays well with other brand sound bars no issues with hdmi arc. (Had samsung tv paired with samsung sound bar and tv remote would stop controlling volume. Currently running same sound bar and new tv no issues noted) Picture perfect and plenty of settings to fine tune it to your eye’s liking. Full array LED is the entry level but performs similar to Sony’s flag ship TV’s. Imagine what the mini led and oled are like… oh well, highly recommend if you’re like me, balling on a budget! Big bang for your buck!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GLC619, That's great! Thanks for sharing your experience. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love our Sony TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Watching our Sony 65" TV has been fantastic. The colors and overall picture quality is unbelievable. When watching sports or nature shows it feels like you are at the event itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaW, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Grest Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to set up, color & picture is good. Love having all the apps like Netflix, You tube Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VickieK,

      Awesome! We're glad that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Pleased

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were well pleased with the service at the store and the knowledgeable young man that helped us. This product has been great thus far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, DeniseH!

      We're happy to hear that you received excellent service at the store. This model boasts fantastic features, including exceptional sound quality, stunning picture clarity, and so many picture modes that allow you to enjoy every detail of your content!

      If you have any questions or further feedback, please don't hesitate to reach out to us.

      Thank you for choosing Sony!

      Best regards,
      Gus Sony_US

  • Rated 5 out of 5 stars

    Good affordable Tv for gaming.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, I've had it for a few months. Love the high quality and the price I got it. Better than my last tv, especially when it comes to gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AlfonsoR,

      Thank you for choosing Sony!

      We're thrilled to hear that you're enjoying your XR85X90L! It's great to know that the high-quality performance and competitive pricing have made a positive impact on your viewing experience. We're especially glad to hear that it's enhancing your gaming sessions!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Dual array is really bright and sharp

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is so bright and crisp I am absolutely blown away how much better it is than my other 2 Samsung 4k tvs!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddW,
      Thank you so much for taking the time to leave an excellent rating! We're delighted to hear you are impressed with the overall picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Best purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s amazing TV Awesome picture quality Sounds like a theater So easy and quick to install I did my self to setup in few minutes it was ready working Even it was so easy to connect to wi fi

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chan, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Would recommend but with a caveat

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, very good blacks, u won't miss an OLED if u purchase this TV (i own a sony oled in another room. My one quibble is the cheesy remote. No numerals, no channel select button. It connects easily a d controls the cable box, but because of its design, ur forced to use the cable box remote instead of just one. Also - not back lit. Come on guys.. . Sony is usually very high quality and detail oriented - don't understand why they would cheap out on a relatively inexpensive item that is the primary means of interaction with the product. Would still recommend because of the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PetersD,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the remote is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "Menu" button on the remote, it will make a number pad appear on your screen when needed. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. Please refer to this link for more information:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its been great so far. Just bought it three weeks ago. Love it so far. Picture is wonderful. Streaming hasn't been an issue. I enjoy the Bravia models of Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SandraW,

      Thank you for sharing your positive feedback on the XR65X90L. We are thrilled to hear that you are enjoying your new purchase and that the picture quality, streaming capabilities, and overall performance has exceeded your expectations. Your appreciation for our Bravia models truly motivates us to continue delivering high-quality products. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great TV for great value.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked up this TV on sale for $200 off and an thrilled with it. Great color and features. The interface is fast and easy to use. Works terrific with my PS5 and other devices as well. I would recommend this TV to anyone who is looking at a great mid range process set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Drider,
      Congratulations on your recent purchase! We’re thrilled to hear that you’re enjoying your new Sony BRAVIA XR X90L TV, especially its vibrant display colors and fast, easy-to-use interface. It's fantastic to know it pairs well with your PS5 and other devices, enhancing both your gaming and home entertainment experience. Thank you for choosing Sony, for the 5-star review, and for recommending us. Enjoy every moment with your new TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great service

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV and perfect for my PS5. I wasnt sure how big it would be at 65” but went with it anyway. It might be a little big and 60 probably would be a bit more visually appealing for my current layout but i can adjust around that. Delivery service was fantastic. Im about an hour away from my closest store but they delivered 15mins within the start of the arrival time window. Great support from this purchase. Bestbuy is the way i always go for electronics and it looks like itll stay that way

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wecanlive, We truly appreciate you taking the time to share this wonderful feedback! Good to hear that it works perfectly with your PS5 and we're glad you had an amazing customer service experience. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV you can’t go wrong with this TV great color great sound great everything

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Richard,

      Thanks for these fantastic five stars!

      We feel honored to hear your X90L TV has made such a positive impression, and we truly appreciate you saying "you can't go wrong with this TV". It's rewarding to know you're enjoying its outstanding picture and sound quality!

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US