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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1793 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,793 reviews
  • Rated 5 out of 5 stars

    Great quality tv. Best when on sale

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality 4k tv. Occasional short connection dropouts but unclear if router, streaming service, or tv issue. Lights in the room will show as a reflection if straight in front of the screen so generally best to use without lamps or overhead lights turned down. Watching during the day there are no issues and picture looks good, though we keep it kept out of direct light. The audio seemed decent but ended up getting a soundbar to add a subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      Thanks for commenting! We are extremely pleased to hear your satisfaction with the amazing picture & sound quality of your XR65X90L. We are sorry if you are experiencing an intermittent network connection issue. Let's try to isolate and fix this problem by following our suggested troubleshooting steps on this article:
      https://www.sony.com/electronics/support/articles/00184183

      I hope this helps.

      With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Should you need more technical assistance or information with our product, please feel free to email us at socialsupport@am.sony.com with the following details and we'll be more than happy to assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you very much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    great value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    high brightness and a sleek design has great picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Biggekow,

      Awesome! We're happy to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    My new tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my purchase from Best Buy. And a big shout out to the guy who literally did go the two extra miles for me. He answered every single question. He was very intelligent on TVs and different options and stuff that I never even heard ! I think his name was Darren or Darrell. He’s been at the Best Buy for a while and works in the TV department the nicest guy and patient he worked with me for two hours making my purchase on this TV to get me what I really really wanted.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Old model but new to purchase. Picture is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BoaterBob,

      It's awesome to hear you're enjoying the excellent picture quality of your new BRAVIA X90L TV. Even as a previous model, it continues to deliver a fantastic viewing experience.

      Thanks for sharing your feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Fast and fancy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No problems out of this TV. Had it for over a year now. Great quality in sound and picture. Fast computing power

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaW,

      It’s great to hear that your BRAVIA XR X90L is delivering such high-quality performance and speed after over a year of use! We're thrilled that you're enjoying the picture and sound quality. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent performance for the price. Best buy delivered it in perfect condition. Thanks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, DtriL!

      We’re so glad to hear that you're enjoying the excellent performance of your X90L! It’s great to know that Best Buy got it to you in perfect condition so you could start enjoying that premium picture quality right away. We truly believe it offers incredible value for the performance it delivers.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Really Great TV - Choose Your Settings Wisely

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X90L is an incredibly well-reviewed LED TV - and for good reason. The picture quality is excellent, the color accuracy is also great, and the black levels are impressive for a mid-tier non-OLED TV. Just make sure to pick your picture settings wisely. Will I elaborate? No. But there's more than enough info out there to guide you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KUATOCOBRETTI, Thank you for the positive review! We're delighted to hear you like the excellent picture quality, accurate colors, and impressive black levels of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Love this tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Didn’t I review this already? Anyways it’s really good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JavierG,

      Thank you for choosing Sony!

      It makes us really happy to hear that you are enjoying your new XR65X90L TV. We appreciate you taking the time to share your positive experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great TV for the money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding quality for the amount you pay the grand kids love playing their games on unit, perfect size and looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasB,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the XR65X90L TV is delivering outstanding quality and that your grandkids enjoy playing their games on it. It’s wonderful to know the size and design fit perfectly in your space. Thank you for sharing this heartwarming feedback—it truly motivates us to keep creating great experiences for families.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Very good picture, high color accuracy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really solid picture quality for working with a lot of design content. Used this to match an older model, and I think this unit has a great picture for anyone needing a larger display for content development. The color accuracy is good out of the box and can be adjusted as needed to dial it in further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi techman, Thank you for the excellent review! We're delighted to hear you like the great picture quality and accurate colors of your X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Took care of me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a great replacement TV and I did have to wait a few weeks before we received a new one and thank God I have a warranty on my best buy plan. Otherwise they were very good experience with getting a new one asap. Friendly and courtesy of the service. I will recommend them. Thank you JJ

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnJ,

      Great! We're thrilled that you were assisted professionally. You will definitely enjoy this amazing TV! Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Works for us

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, fairly easy menu for us older folks to follow.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesR,

      Thank you for the wonderful 5-star review! We're so glad to hear you're enjoying the good picture quality and find the menu on your XR-65X90L easy to navigate. We work hard to create an intuitive user experience for everyone, and your feedback is a great confirmation of that effort.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Sony bravia 65'

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television, it was a very good purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeS,
      Thanks for sharing your review! It is fantastic to know that you are so happy with your new TV.

      The XR-65X90L features our Intelligent Cognitive Processor XR, which delivers deep blacks and high brightness for a lifelike picture. It also includes specialized features for gaming and a Full Array LED screen that makes every scene look sharp and vibrant.

      We truly appreciate you choosing Sony and are glad it was a great purchase for you!
      Warm regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Sharp picture and beautiful color! We love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisalB,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    I should have bought one sooner.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been a major upgrade to our home theater, and as my first Sony Bravia TV I can honestly say I wish I had bought one sooner. It was very easy to install the stand and configuring the unit once it was first turned on was a breeze. It automatically recognized my game console, firestick, and Bluray player and set up the best audio and visual options for each one. This is a fantastic 4k TV at a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesD,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, the picture is absolutely beautiful. Good purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback on the XR-65X90L, DavidD! We are truly heartened to learn that you find it to be an amazing TV with an absolutely beautiful picture.

      We designed our BRAVIA TVs with technologies like Cognitive Processor XR to deliver stunning visuals with lifelike color and contrast, and your review confirms that we've succeeded in providing a top-tier viewing experience.

      Thanks again for choosing Sony! We're so glad to hear you consider it a good purchase.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 4 out of 5 stars

    Solid TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality picture, good sound. Easy to assemble. Only concern is the price point - likely the highest amount one should reasonably pay before converting to an OLED model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback on the XR-65X90L, amc216! We are pleased to learn that you are enjoying the quality picture, good sound, and easy assembly.

      We also appreciate your honest comment about the price point. We strive to offer a fantastic balance of performance and value in our TVs, and your perspective on where this model fits in the market is valuable to us.

      We're glad to know that you're satisfied with your purchase, and we hope you continue to enjoy the high-quality viewing experience it provides. Thanks again for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color! Love the size of the screen! Remote is easy to use. Sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieA, We are happy that you love your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    It truly is a “ Best Buy “

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our SONY Bravia TV Picture quality is great -love the 4K clarity . Colors is super too !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorraineC, Awesome! WE are glad to hear that you are happy with your purchase! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    65” review

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this TV for about 5 months now and I have to say this is the Best TV I have ever owned. The picture quality is superb. The UI is easy to navigate. The sound is deep and nice. Responsiveness is quick, and much more. I have to say once I save up enough I will definitely get another for my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyH,
      Thank you so much for sharing your great experience with us! We're extremely glad that you are enjoying the superb picture, sound, features, and overall performance of your X90L TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US