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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1793 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 1,793 reviews
  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We can either make this has the best picture on any TV I have ever purchased, it's almost like you could step right into the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Freezer, we're thrilled to hear that you're enjoying the picture quality of the XR65X90L!
      The advanced picture settings available on this model, including features like Auto Picture Mode and various picture modes tailored for different content, can significantly enhance your viewing experience.
      If you need any assistance in adjusting your settings to maximize your picture quality, feel free to reach out!

      Thanks for choosing Sony!
      Gus Sony_US

  • Rated 5 out of 5 stars

    SONY TV GOATED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has been perfect with access to Dolby Atmos and Dolby Vision, the colors on this TV are way better than Samsung can offer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raiquaza,
      Thank you so much for your kind words! We're thrilled to hear that you're enjoying the XR65X90L and that the Dolby Atmos and Dolby Vision features have enhanced your viewing experience. It’s wonderful to know that you find our product superior.

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Rated 5 out of 5 stars

    Does everything well

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brightness is great with whites almost blinding. Audio is impressive on its own although I purchased a soundbar to augment. Color is rich and realistic. Motion is smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanS, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Best TV i had have

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love how big it is, and the sound is super great .!! Buy it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      We're thrilled to hear how much you're enjoying your new X90L! It's fantastic to know that you love the size and are experiencing such super great sound. We designed the X90L to deliver an immersive and high-quality entertainment experience, and your feedback tells us we've hit the mark.

      Thanks for choosing Sony, have an amazing day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    BillT

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV works great. I have had no issues at all. I would highly recommend this TV to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your positive experience with the XR65X90L, BillT! We are very glad to hear that your TV is working great and that you've had no issues. Your recommendation means a lot to us. If you ever have any questions or want to explore more of your TV's features, we're here to help. Enjoy your viewing experience!

      Thanks for being part of the Sony community.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Not the cheapest, not the most expensive

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv replaced a Samsung that broke just out of warranty, I told the salesperson anything but Samsung, and this is what he showed me, I couldn’t be happier, it’s twice the tv of our other one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeS, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image.... we enjoyed the the movies and the shows

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamiraD!
      It is fantastic to know that you are having such a great time watching movies and shows on your XR-65X90L. We love hearing that the picture quality is making your favorite content come to life!

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good the sony TV color is so beautiful and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WeizhongH, Thank you for the positive review! We're delighted to hear that you like the beautiful colors and ease of use of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great buy, satisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great, good brightness in room with large window next to it. delivery was smooth

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Our favorite

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our Sony Bravia TV. Outstanding picture. Color is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CatherineC,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Simply Amazing

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing. I went from an older Samsung Crystal LCD and it's not even comparable. If you can spring it and care for a little bit more light/dark display, I'd say go with the OLED but otherwise this is still an amazing TV. I broke it in with Dune and paired it with a Hisense 5.1.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, we're glad you are enjoying our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent Picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Compatibility with our sound system. Super easy to hang on wall and set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rhiannon,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that the TV works well with your home entertainment system. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Beau

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was a good purchase. It is a nice tv. It was easy to set up and gets apps working

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi beau, You've made an excellent choice! Good to know you like the ease of setup and we're glad that the apps works great. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV ever, best brand for electronics, the quality is everything for me. I recommend this TV all the way.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ErikaM,

      Thank you for choosing Sony!

      It is gratifying to know that you are thoroughly enjoying your Sony XR65X90L TV. We are pleased to hear that the quality of our product has exceeded your expectations and that you are confident in recommending it to others. We greatly appreciate your feedback, as it motivates us to continue delivering superior products.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Easy and just right

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and color is right on. Easy set up and easy to work

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jens,

      Thanks for the amazing five stars! We're happy to hear you're enjoying the clear picture, accurate colors, and the easy setup and use of your X90L.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and audio. Like the voice activated remote and speed of changing apps. Always been a fan of BRAVIA and this is the best one I've had so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, ILIKETV! We're thrilled to hear you're enjoying the picture and audio quality of your XR65X90L. The voice-activated remote and the quick app transitions are great features that we believe enhance your viewing experience. It's fantastic to see a long-time BRAVIA fan enjoying our latest technology. If you have any questions or need assistance, feel free to ask!

      Thanks again for sharing your experience and for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and easy set up. Very intuitive with controls.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DaryldP,

      Thank you for choosing Sony!

      It's truly wonderful to know that your XR65X90L delivers great picture quality and was simple to set up! We're happy you're finding its controls so intuitive to use. We trust that you will enjoy your new XR65X90L TV for many years to come!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great TV, Beautiful picture, deep rich colors.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purcased an open box TV That failed after 3 days. I returned it and payed the upcharge for a brand new sealed TV, and its been great. Great picure. No glitchy apps, streams with no glitchyness like my older Samsung would. I approve of this TV, and would recommend it to anyone. This replaced a 2016 Model Samsung that had constant backlight issues. Hoping this will be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB, Choosing this TV will definitely be worth it! We're extremely pleased to hear our BRAVIA XR X90L Full Array LED 4K HDR Google TV meets your needs and expectations! We're also sorry to learn about what happened to your previous purchase. You’re now able to enjoy immersive, engaging cinematic experience in your home with this great TV. Thank you so much for the recommendation and for giving the product a perfect rating! -Jess Sony_US

  • Rated 3 out of 5 stars

    Subpar Television

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Display isn't as good as the television it replaced. Height of the legs definitely not good. The Sound Bar blocks the remote reception. Have to stand up to turn the unit on and off. Totally disappointed in this unit. But after the previous tv died after just a little over two year of use. The protection plan was very disappointing. The replacement was a couple hundred less than the original one. They could've replaced with a unit that was a couple hundred over. But am concerned with the quality of Sony products now. I bought the previous television because I had a Sony 50 inch that had lasted for over 22 years. In fact it is still in use in the master bedroom.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, Thank you for the feedback on your experience with your Sony X90L. We take the quality of our products seriously and are sorry to hear that this TV didn't live up to your expectations. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products. Please note: The stand can be adjusted into two different positions (Standard and Soundbar position). The height of the Stand increases at approximately 70 mm/ 2.7 inches when the TV is in the Soundbar position so we highly recommend switching to soundbar position if your soundbar is blocking the remote sensor.
      Also. there are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Hope this helps!

      And should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Sam Sony_US

  • Rated 5 out of 5 stars

    Money well spent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the past 2 months, I've had a blast of this TV. PS5 with VVR is great, the Google TV software is a great addition, and I also love the picture! If you want something close to an OLED without the price, I would recommend researching this TV. Absolutely in love.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WCB357,

      Amazing! We're glad that you like the Google software, picture quality, and PS5 compatibility of the TV. Thank you for choosing Sony!

      -Ralph Sony_US