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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1794 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 33 Showing 641-660 of 1,794 reviews
  • Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far it has been great. Picture seems to exceed my expectations

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    LOVE IT

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Was worried because I’ve not bought a SONY TV, but I’m now a die hard SONY TV fan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonA,

      We feel privileged to know that the X90L has turned you into a die-hard Sony TV fan! It is amazing to hear such high praise, and we are thrilled that you love your new TV. Welcome to the Sony family!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful Tv, works perfectly and Best Buy delivered TV, set it up, and removed old Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LaurajoH, Thanks for the 5-star rating! We're thrilled to hear that your experience has been such a positive one. The Sony - 65" Class BRAVIA XR X90L truly delivers a stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We hope this continues to be a pleasant experience for you, and thank you for choosing Sony. Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I definitely loved the tv its been the greatest thing ever

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmarR,
      Thanks for the great review! We are thrilled to hear that your XR-65X90L has been such a hit. It’s awesome to know it has made such a big impact on your home entertainment.

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony for the Win

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I debated for a very long time on which tv to purchase, since its a substantial amount of money to spend. The deciding factor between Hisense, TCL and Sony came down to quality control, with Sony being by far the most reliable. Not to mention upscaling and overall the picture. The 65" Sony x90l is well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithD,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    .

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy is really the best place to buy the electronics. So happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Noor,

      Thanks for the comment and the the 5-stars rating! We are delighted to hear that you are happy with your purchase! You will get to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

      Thank you for choosing Sony, have a nice day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Amazing tv for the price!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture quality, ps5 and ps4 pro both look impeccable on hd setting. Sound is surprising loud and crisp for having speakers in rear. Will def be buying another Sony when I upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VincentM, Thank you for the 5-star review! We're thrilled to hear that you are loving the awesome picture quality and the loud and crisp sounds of your new Sony BRAVIA XR X90L TV. It's also great that you had a perfect gaming experience on HD. Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Mrs. Q

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture! Especially for the price! Plenty of built-in apps as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaureenQ, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Very nice picture

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture and good sound highly recommend very nice style

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ElbaM,

      Thank you for choosing Sony!

      We’re excited to hear that you are enjoying the XR65X90L TV’s picture quality, sound, and stylish design. It’s rewarding to know our products enhance your viewing experience, and we truly appreciate your recommendation.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture with great detail, very crisp. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SandyM, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent picture and sound quality.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Sharp picture. Really easy to add apps and stream .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethD, Thanks for the 5-star review! We're thrilled to hear you're enjoying the picture quality of the X90L TV. It's great to know you're taking advantage of the apps and streaming on TV. Thanks for choosing Sony! -Aldair Sony_US

  • Rated 5 out of 5 stars

    Can’t go wrong with a Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome purchase!! Can’t go wrong with a Sony!! Loved the 75 inch and bought an additional 65 inch for another area in the home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyK, We appreciate the feedback! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Cindy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Knowledgeable, friendly and well versed salesperson who helped us find the right tv and sound bar that we needed.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Recommend!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super TV, Love it! Replaced a Samsung 55". Hands down the picture quality on my new Sony beats out the Samsung I had...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenM, we're glad you love our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    You can find better LED than this anytime soon!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using for two years and, I can say simply its THE BEST LED TV is the market. Suggesting 99.9% PS5/XBOX really smooth and clear!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 7urkm3n,

      Awesome! We're glad to hear that you like your Sony TV for your gaming experience. Thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    Picture clarity is very natural

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty good. Picture clarity is very natural. But sometimes, it hangs and had to pull off the plug, couldn’t power down using remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sreeram,

      Thank you for choosing Sony.

      It's great to hear you're enjoying the natural picture clarity of your XR65X90L. We're really sorry for the inconvenience of having to unplug the TV when it freezes and doesn't respond to the remote. That's definitely not the experience we want for you.

      To help get these issues sorted, we recommend trying these steps:

      Update your TV's firmware: The latest firmware (version 6.8092) for your XR-65X90L often includes critical fixes for system stability and performance. You can find the update and instructions here: https://www.sony.com/electronics/support/lcd-tvs-android-x90l_x91l-series/xr 65x90l/software/00355753


      Perform a power reset: A simple power reset can often clear up temporary software glitches. Just press and hold the power button on your remote for about 5 seconds until the TV restarts. For more detailed steps, you can visit our guide here:
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/08-01_03.html?hl=reset

      If the issue continues after the provided steps, or if you require assistance with any step, please contact Sony Support for tailored help: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great Picture Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Excellent for regular use cases like streaming, news, live sports etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saurabhk,

      It brings us great satisfaction to hear that you are enjoying the great picture quality of the BRAVIA X90L, and that it is excellent for your regular viewing needs like streaming, news, and live sports! We aim to deliver exceptional performance across all use cases.

      Thank you for your fantastic review and for choosing Sony.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and installation was also great. I would buy it again

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing the picture and color on this tv is unbelievable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SabrinaR, Thank you for the awesome review! We're glad you like the amazing picture quality and vibrant colors of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Excellent Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Bought The (Sony XR65X90L) Excellent TV, I've Been Using Samsung For Years And They Are Very Good No Doubt About That, But' Sony Tv, It's A Game Changer, Picture Quality, Sound, A Veery Fast Processor, And The GOOGLE Platform, Now I Have Hundreds Of Free Channels, I Gotta Tell You, More Than 800 Free Channels, I'm Pretty Happy With It,I Highly Recommend It.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RafaelP, That's awesome! We are thrilled to hear that you are pretty happy with your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand this time. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US