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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1794 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 35 Showing 681-700 of 1,794 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am really enjoying this tv. Brightness is great, Sony as usual has their upscaling too notch and motion as well. A little bit of dirty screen effect, especially in the corners and when watching hockey. Great for gaming. I also have an x950 h and their is not a huge difference between the two. Highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kev717,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the screen is greatly appreciated.

      The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV.

      If you should find this affects your enjoyment, here are few adjustments that you can do to minimize this condition:

      -Reduce the Backlight Level in the Picture Settings menu.
      -Turn the Light Sensor setting to On in the Setup menu.
      -Change the Power Saving setting to Low or High in the Setup menu.
      -Set the Picture Mode to Standard in the Settings menu.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent TV with many options

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 1st Google TV and I love it. Getting it set up for my preferences took a while but I dont miss anything from my Samsung TV and I really liked that as well. This Google TV is app driven and for me, there are plenty of apps to choose from. I am also a Direct TV subscriber and while I can watch live TV via the DTC app, I haven't been able to view what is recorded on my DVR. We have 2 different DTC recorders it cant seem to see anything recorded. I dont think that is the TVs fault.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenW, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony is always Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV quality is exactly what I was looking for. Hope it will last. I liked Sony OLED but it is too contrast with so deep black that it would hurt my eyes (my eyes are tired in the end of the working day from constant exposure to computer excel chats and the like).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IreneL, We're glad you like your new TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Nice

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent size and beautiful screen. Easy connection with other devices

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, WCmw,

      Thanks for the review and the 5-stars rating! We are delighted to hear that you are loving your Sony BRAVIA TV! Its friendly interface and design makes it really easy to interact with and we are happy you are taking advantage of it, and its great picture quality!

      Thank you for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Best tv in the house

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best and most clear pictures I have ever seen on a tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HarveyS,

      We're so happy to hear about your experience with the X90L TV! Its amazing picture quality makes this TV perfect. We hope you have amazing movie nights ahead.
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Rated 5 out of 5 stars

    Beauiful picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In the store the display didnt look that good. They told me ti adjust settings at home and wow looks awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coltar10, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great for streaming

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & easy to setup. Perfect for streaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice Craig! We are so glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    The absolute perfect TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The customer service I received, when choosing this particular TV was outstanding. I had very knowledgeable regional associate who gave me the rundown on each television, and what I would get if I stuck with one choice or considered others. The TV is exceptional and the service was outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Great! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    My new sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love mine new tv ..and also great service at best buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaulF,

      We are thrilled to hear that you love your new TV and that you had a great experience at Best Buy. We designed the BRAVIA XR X90L with the Cognitive Processor XR to deliver lifelike contrast and colors, and we’re so glad it’s living up to your expectations.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always liked Sony and this TV is one of the best I’ve ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tdr1,

      Thanks for the 5-star rating! We're thrilled to hear you're loving the great picture and color of the X90L TV! Enjoy every moment with your new TV. Thanks for choosing Sony. -Aldair Sony_US

  • Rated 5 out of 5 stars

    Worth it!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is fantastic and the sound is incredible. My boyfriend is hard of hearing and I love that it has the ability to choose if you would like the sound to focus more on dialoug to hear voices clearly. The cinema setting sound options are amazing too. Definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Finn,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    NIIIICE

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied, images are sharp, lost of real estate for the sports and movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnC,

      Thanks for the 5-star review! We're so glad to hear that you're satisfied with your XR65X90L and its sharp images and real estate for sports and movies. The XR Motion Clarity™ feature is a key component that contributes to this. It helps ensure that fast-moving scenes, like those in sports and action movies, are incredibly clear and blur-free, so you won't miss a moment of the action.

      Thanks for choosing Sony, have a spectacular day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp picture. Great vivid picture colors. Black is clear black.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LeeU, thank you for sharing this fantastic review! We feel privileged to know you're enjoying the X90L high definition picture and the vibrant real-life colors it delivers! Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony TV is a go- to solution

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent 65 inch Sony TV that provides everything needed for apps and regular TV watching. Clear and bold, the picture is just the right size for entertainment and sports presentations. I trust Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you are enjoying your new TV! Thanks for trusting Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Stunning

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture and size for the price. I've always heard good things about Sony TV's and now I know why. Love the Bravia Core as well as an added bonus. Will forever buy Sony from now on. I have mine paired with a Vizio sound bar and sub woofer but the audio from the TV is great quality for just being TV speakers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Noel, Thanks for your feedback. We are glad to know that you like the picture quality and love the BRAVIA Core feature of your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Living room TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed a new TV for our living room and we were looking for a reasonable high quality TV at a reasonable price. This was a great fit for us. Still trying to learn more about it as we watch tv. There is so many options on it to learn them overnight

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynS,

      You made the right choice! We're thrilled that you found the perfect TV in the Sony X90L. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is beautiful my husband love it, I recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MariaR, thanks for this amazing review! We couldn't be happier to hear that you and your husband are both enjoying the exceptional picture quality of the X90L. We really appreciate your recommendation! Thank you for choosing Sony. Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    It’s great

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great. Good picture and very reasonable for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, MeganC!

      We are so pleased to hear that you love the look and feel of your XR-65X90L television! It’s incredibly rewarding to know that you find the picture quality great and that you feel it is very reasonable for the price. Delivering premium performance and excellent value is always a top priority for us.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Perfect For Us

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the color and brightness of the picture. Easy install and setup. Delivered as promised and overall quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daffy, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    HDUB

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv has a clear and vivid picture, characters almost appear to live in your space. Awesome tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Worm, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US