Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1794 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,794 reviews
  • Rated 5 out of 5 stars

    Best Buy/Best Electronic Desitination

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia smart TV is marvelous and the staff at Best Buy are second to nine. John assisted my wife and I in making the right choice and we are very pleased. I would recommend Best Buy and their products to all if look for knowledge and patience from store personnnel

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JosephG,
      Great! Thank you for your purchase and it's nice to know that the store rep was able to helped you make the right choice. We're glad that you are happy with your purchase and with the service you received. Thank you for your recommendation and for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Mr

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Can’t lose with any Sony product. Good value for premium product. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardP, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Bravia TV excellence!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony always offers the best quality & my new 65” Bravia is exceptional! A great picture & a quality product!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryZ49, Thank you for the fantastic 5-star review! We’re thrilled to hear that you’re enjoying the overall quality of your Sony BRAVIA XR X90L TV, particularly its stunning picture quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with the quality of this TV. Very good quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BritainC, we are honored to hear that your experience has been such a positive one. The Sony - 65" Class BRAVIA XR X90L truly delivers a stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We hope this continues to be a pleasant experience for you, and thank you for choosing Sony. Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Amazinh

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and audio on this tv is so good! I would highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wrxlife123,
      Thank you so much for taking the time to share your positive experience with the XR65X90L TV! We are thrilled to hear that you are enjoying the picture and audio quality.
      Your recommendation means a lot to us and we appreciate your support.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Rated 5 out of 5 stars

    excellent tv

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is excellent, picture and sound quality dont compare

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickN, thanks for your feedback! We are honored to hear your thoughts on the XR65X90L television.
      We're thrilled that you find the TV excellent and that the picture and sound quality stand out to you. It's fantastic to know that these core features are making such a positive impression.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced my TV in the living room that my kid got his hands on. This far surpasses what i was looking for in a TV and its a bigger screen than my old samsung. Dont think i will go back to that brand. You spend more money with sony but to me the picture quality is so much better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cdj269, We are thrilled to hear that your new Sony BRAVIA X90L 4K smart Google TV surpasses the quality you were looking for. You chose the best brand for your family. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    65 tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv had a 55 the picture is so much better on the 65

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bakerman1313, thanks for the 5-star review! We're really happy to hear you're enjoying the wonderful picture quality of the Sony - 65" Class BRAVIA XR X90L. With a large screen, detailed pictures full of colors and clarity, everything you love feels so much more exciting. Thank you for trusting Sony and enjoy your new viewing experience! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Beautiful TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV with exceptional color and sound. This is the only tv I have ever loved

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LG777,

      It brings us great satisfaction to hear that you love your Sony BRAVIA X90L! We designed this TV to deliver an exceptional viewing experience, and we're thrilled that you are enjoying the outstanding color and sound quality. Thank you for sharing your experience and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic Picture, simple controls and set up. FairPrice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you like the ease of setup, simple controls and picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Super clear 4k

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had a vizio before hand and I dont think ill ever go back. The sony has really stepped up their game and changed the way i watch TV now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, It's great to hear that you're enjoying your upgrade Sony BRAVIA XR X90L TV! Your positive experience is valuable to us. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Gaming tv recommendations.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv for gaming, video games that doesn't have a good framerate, I strongly recommend this bad boy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SantonioC, Thanks for sharing your experience. We are glad that you now have a great smart TV for gaming. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia X90L 65” is great!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony quality in this Bravia set. Lots of thought to mechanical detail for cord placement and mounting options. I love how they used the front screen as part of the speaker system so I don’t need a sound bar and sound sounds great (lots of sound options in the remote control settings).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HenryM,

      Awesome! We're glad that you like the sound, picture quality, design, and remote control functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very Clear & Bright

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Clear & Bright. Simplistic Operation, Full array back lighting is great. Good hardware with Solid Metal foot and adjustable foot assemblies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkF, Thank you for the fantastic 5-star review! We’re thrilled to hear that you’re enjoying the vibrant and crystal-clear picture quality, as well as the user-friendly features of your Sony BRAVIA XR X90L. We’re also glad you appreciate the design and adjustable stand. Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Loving our new Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As always with Sony TV's picture quality is near perfect. This one replaced a rear projection Sony we had for over 19 years with no problems. This is our 5th Sony TV in the last 35 years. I would never buy any other brand. Loving this new TV with sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Looks like it did in the store. Love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariF,

      Thanks for the 5-star rating! We're thrilled to hear you're enjoying the picture quality of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Rated 5 out of 5 stars

    Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright and clear pictures, good directions and easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgeV, thank you for your wonderful score! We are thrilled to hear that you are enjoying the X90L TV, especially its vibrant colors and high definition. We also appreciate your recognition of the user-friendly interface! Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony Tv is a YES

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Tv! The color is rich, vivid, and the speakers are actually good! Also I’m a gamer and needed 120 hz. Solid for my PS4. Thanks Sony! Also the rep who helped me was so informative and friendly. Super personable, cared about the products and recommended what I was looking for!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VannessaJ, Thanks for sharing your awesome experience. We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Rated 5 out of 5 stars

    Second monitor

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using for a second monitor for my laptop. It works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gr40john,
      Thanks so much for sharing your feedback on the XR-65X90L.
      We feel privileged to know that it works great for you as a second monitor for your laptop!

      The X90L is perfect for this kind of use, as it includes HDMI 2.1 features like support for 4K/120fps input, ensuring smooth performance.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony all the way

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always used Samsung tvs, but decided to go with Sony since I have a ps5 and this has all the features to go with it. Google tv and Sony tvs have changed my whole life. Won’t go back. Great performance, excellent picture, hdmi 2.1, fald, smooth ui, what else could you ask for?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoelP,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you like the picture quality, Google software, PS5 compatibility, and support for features specified with HDMI 2.1 of the TV. Thank you for choosing Sony!

      -Ralph Sony_US