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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1794 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 1,794 reviews
  • Rated 5 out of 5 stars

    Worth the money

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly the best TV I’ve ever had. The picture quality is fantastic, especially for movies, super slim and sexy look, great overall. The speaker quality isn’t fantastic, but if you have a speaker system it won’t be an issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TK24, That's amazing! We're very pleased to hear that you're impressed with the fantastic picture quality, slim design, and overall performance of your Sony X90L. If you're using the TV speakers, you can also configure various settings related to the TV’s sound such as sound quality, volume level, sound mode, etc. according to your preferences to improve the overall listening experience on your TV. For more details, please refer to this link:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      Hope this helps and thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    Perfect tv for movies, gaming not so much.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality on streaming movies was crystal clear, however gaming on a PS5 lag was very evident, had to switch to the gaming mode to reduce almost all lag but the picture quality was extremely dull and washed out. Even with adjusting the brightness and color levels, had a bad look. Eventually returned.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jason, thank you for your honest feedback on the XR-65X90L, and for providing a detailed account of your experience. We are really happy to hear that you found the picture quality for streaming movies to be "crystal clear." We designed this TV with our Cognitive Processor XR to deliver an immersive viewing experience, and it's rewarding to know that you appreciated this aspect.

      We're very sorry to hear that you experienced significant lag while gaming on your PS5, and that the picture quality in Gaming Mode was not up to your standards. This is certainly not the experience we aim to deliver. We understand how frustrating it can be to have to compromise between performance and picture quality, and we apologize that the TV didn't meet your expectations in this regard, even after adjusting the settings.

      Your feedback is incredibly valuable, and we have shared it directly with our product development team. We are constantly working to improve our products and user experience, and insights like yours are crucial for that process. We are sorry that you ultimately decided to return the TV, but we truly appreciate you taking the time to share your thoughts with us.

      Best regards,

      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Bravo Bravia!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased on budget and it continues to not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason,

      We’re delighted to hear that you’re enjoying the exceptional performance of your TV! It’s wonderful to know that our product has effectively met your needs. With Acoustic Multi-Audio technology, our TVs deliver realistic sound and crystal-clear dialogue, elevating your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality tv that connects well with sound bar, no complaints

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best LED TV on the market

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Color pops. Definitely an upgrade for X series. Gaming is the beat! Movies look incredible. Processing and motion are top tier. You will not be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SolidSnake, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Incredible

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had my doubts about this TV but it is incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KennethM,

      Thank you for sharing your feedback on the XR65X90L! We are delighted to hear that it has surpassed your expectations. If you have any questions regarding its performance, please don't hesitate to reach out for personalized assistance.

      For technical support information, kindly visit the following link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv.

      Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony 65 in.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my 65 in. It has been a great addition to my home. I am more than grateful for the quality of technology for the price I paid!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, LizMarie!

      We are so pleased to hear that your XR-65X90L has been a great addition to your home. It's incredibly rewarding to know that you are grateful for the quality of the technology and feel it provides excellent value for the price you paid. We design our TVs with features like the Cognitive Processor XR™ to ensure you get that top-tier quality every time you turn it on.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony Electronics are great

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Tv viewing experience. Also very suitable for gaming on ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Deepakprakash, thank you for the 5 stars score! We're glad to read the BRAVIA XR X90L is giving you a great TV viewing experience. This TV is the best match for your PlayStation 5, we hope you keep enjoying your gaming. Thank you for choosing Sony. Regards. -Jenn Sony_US

  • Rated 5 out of 5 stars

    Loveeee this TV!!!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. I looked st tvs in person for hours and landed on this one. Makes my room feel like a full theater. The quality is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MacyS, Thank you so much for your fantastic review! We're glad that you love your new Sony BRAVIA XR X90L TV, and find its quality amazing. It's also wonderful to know that you made a worthy purchase for your room. Thank you for choosing Sony, and enjoy your full theater at home! -Maria Sony_US

  • Rated 5 out of 5 stars

    Awesome LED TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV has an amazing picture, operating system, and physical appearance. Sure there's better tv's out there (OLED), but for the $850 (open box) I paid for this tv, I'm extremely happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkusO, we're glad you are happy with your purchase. Enjoy your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Thank you Best Buy,

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this purchase. I walked the store with the Best Buy employee and looked at ever television and he was able to answer all on my questions. We ended up back in front of this picture for the no picture and the value. Very Very happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brad,

      You made the right choice! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    SonyTV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the cost. Good picture and connectivity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Avidwatcher,

      We're so glad to hear you're happy with your BRAVIA X90L TV. It's wonderful to know you're enjoying the good picture quality and connectivity, and that you appreciate it's great value!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Bravia TV Review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and quality of the TV is very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PaulZ,

      Thank you for choosing Sony!

      We're excited to hear that you are enjoying the picture quality and overall excellence of your XR65X90L TV. Your positive feedback truly motivates us to continue delivering top-tier products that enrich your viewing experience. Thank you for sharing your kind words—they mean a lot to us!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a GREAT TV. Vivid picture and lively sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillipR. We're delighted to hear your enjoying your new Sony TV!. For instance, there is "Vivid" mode from settings you can set and is designed for bright environments, presenting clear and enhanced colors. Thanks for choosing Sony!. -Milton Sony_US

  • Rated 5 out of 5 stars

    The future of TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A month ago I purchased Sony BRAVIA XR X90L LED 4K TV , it far exceeded what I expected from a TV, I was replacing a plasma TV. Welcome to the future in television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnG, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Color Brilliance

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is brilliant- Highly recommend this television!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LisaM, thank you for awarding the X90L TV a five-star rating! We're thrilled to hear that you love the vibrant colors of the screen. Read that you would recommend this product means a lot to us! Thank you for choosing Sony! Regards. -Jenn Sony_US

  • Rated 5 out of 5 stars

    Seeing is believing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OLED and QLED are not always the best. This SONY X90L is neither, but when viewed side by side at Best Buy, the SONY clearly had the better picture. Technology and statistics are good, but seeing is believing. Best Buy allows you to do that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KirkC,

      THank you for the purchase! We're happy to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv nextgentv channels also come in great had a Samsung hope the Sony last longer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Eddie,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you're enjoying the XR65X90L TV and the next-gen channels. Your trust in Sony’s lasting quality means a lot to us, and we’re honored to be part of your viewing experience. Thank you for sharing your thoughts!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Beautiful Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the new Bravia. Our previous TV was a 55” Sony Bravia and just started having issues after 13 years! My only issue is that the sales person sold me a TV stand I didn’t need. When I questioned him he said that a stand was not included A perfectly fine, solid stand came with TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoElizMac, We are sorry to hear about your experience with the sales person. You can always contact the seller directly for any store-related concern. Despite your concern, we are happy to hear that you love your new Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    I switched from Samsung to Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ihad a 75 inch Samsung that stopped working after 3 years. I asked my repairman, who couldn't repair it, what other brand would he recommend and he said Sony. He was spot on. My Sony has a beautiful picture with great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasD, great! We're glad you are enjoying the picture and sound quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US