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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1794 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 39 Showing 761-780 of 1,794 reviews
  • Rated 5 out of 5 stars

    Sony T.V

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved this TV so much worth buying would recommend to others

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SamanthaR, thank you for this fantastic review! We're delighted to read you're loving the BRAVIA XR X90L, we appreciate that you would recommend this product. Thank you for choosing Sony! My best regards. -Jenn Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia XR X90L LED 4K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, great high quality full array LED all the way! I will buy again if I need to!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Emanuel, we're happy to know that you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Excellent TV, especially for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, especially for the price. I paired mine with a Bose sound bar and I've really enjoyed it. Video games look amazing, movies as well. This is a great option for anyone with an aging TV that wants something modern that offers a couple HDMI ports, 120mhz refresh rate Google /Alexa interoperability, etc. Solid TV for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scotc, Thank you so much for taking the time to leave us a review of your X90L! We're glad it works perfectly with your Bose soundbar and good to know you like the amazing looks, HDMI ports, 120hz refresh rate, and Google assistant/Alexa compatibility of your new Sony TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. How ever very difficult to navigate various programs with remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi keyboard, We appreciate your feedback and we are sorry to hear that you are having difficultly navigating various programs with remote. We take all user input seriously and will make sure your comments reach the appropriate person. Despite your concern, it's good to know that you like its picture quality. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really enjoy my new Sony Bravia XR TV. The color and picture quality is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnneT, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great picture for great value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have owned the tv for a little over a month now and am loving it. Colors across the spectrum look great. The blacks are a lot better than some cheaper LED’s I have owned from other brands. Great for gaming with my Series X so far too. Can’t go wrong with Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleB,

      Amazing! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Good review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good product and i am very satisfied. Easy to manage.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI JenniferR,

      We are thrilled to hear that you are enjoying your new BRAVIA XR X90L! It’s great to know that you’re finding it easy to manage and that the picture quality is hitting the mark for you.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Wonderful TV wonderful picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a wonderful tv I suggested my friend Mr Arun Prakash also Also I bought earlier for my friend If you say In this I made three purchases of this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi InderpreetS, That's great! We're thrilled to hear you like the wonderful picture quality of your Sony X90L. Your recommendation means a lot to us and thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    The TV for today's HD & 4k broadcasts

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia XR has done it again. Outstanding picture from any direction in the room. Watching sports couldn't be better. The TV makes the game so real it's like you are on the field. Movies, drama, regular TV viewing is exceptional. This is the TV for today and into the future.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeA, we're glad you are enjoying our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65 Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Real nice picture and brilliant colors and with a soundbar even better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeF, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Bravia the BEST!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality to this unit and we were so fortunate to have the Sony rep in the store that day for additional info on features and benefits

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephW, Fantastic! We're thrilled to hear that you're enjoying the amazing quality of the XR65X90L. It's great to know that our Sony representative was able to provide you with additional information on the features and benefits of the unit. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Television

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television for movies, sports and gaming. Worth every penny IMO.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyUser, we're glad you are enjoying your new TV. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a larger Sony Bravia downstairs and loved it so much I purchased this for the bedroom. Great picture and love the built in Google assist. No searching for the remote to turn the tv off when falling asleep!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaroleH, We are thrilled to hear that you love your new Sony BRAVIA so much. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Best Buy Employee

    Rated 5 out of 5 stars

    Overachiever in everyway

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    Best Buy Employee
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has truly exceeded my expectations. The bightness and clarity is amazing the TV truly performs like a mini led with minimal blooming great contrast deep blacks and rich colors i love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Helluva TV for great value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV several weeks ago to replace my 14 year old Panasonic plasma :( and have not been disappointed. From the value, the right size for my family room, easily understand interface and, especially, the picture this TV knocks it out of the park!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sawbk, You've made an excellent choice! Thank you for upgrading to your new Sony X90L. We're glad you like the overall value, size, intuitive user interface, and exceptional picture quality of our Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch 4K tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture and easier set up then removing the tv from the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanC, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great for Gaming, Movies and More

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my favorite TV that I've owned so far. Its packed with features, mostly intuitive, the perfect size for our space, and the quality feels well worth the price. As far as full array screens go, I haven't seen any that i like quite as much as Sony's offerings

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JordanH,

      Perfect! We're thrilled that you are enjoying the size, picture quality, and amazing features of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely satisfied! Great product at a reasonable price. Would not hesitate to buy it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranklinB, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice product with excellent quality and good color.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New T.v

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv looks great great price . Fights feel like there in your living room . PS5 looks great on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LebronE,

      Thank you for your review! We're delighted to hear you're enjoying the stunning visuals and immersive experience of your Sony BRAVIA XR X90L, especially with PS5 and live events. Thank you for choosing Sony! Enjoy! -Maria Sony_US