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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1795 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 43 Showing 841-860 of 1,795 reviews
  • Rated 5 out of 5 stars

    Wonderful pictures and sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best choice I’ve made all year. Beautiful collar, beautiful sound perfect choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WandaC, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia XR90L

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony TV's. Once I bought my 1st Bravia TV 5 years ago decided I couldn't buy any other TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kris, Amazing! We're very pleased to hear you love your new Sony X90L. We really appreciate you being a loyal Sony customer and helping to share the word about us. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony 65” Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and a perfect fit for my wall space. I couldn’t be any happier with my new Sony tv. I’m glad I decided to go with this Sony model over the entry level 75” model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip, nice! We're glad you like the picture quality of our product, See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunningly bright, beautiful picture. Solid design and build. UI is less intuitive than some competitors, but the gains in picture quality more than make up for it. Couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisAllen, we're glad you like the design and picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp, clean and an improvement from my 5yr old smart TV. The built-in Google TV service is great for cord cutters. Love the voice remote. Darks are better than with my old TV and about 40% cheaper than an OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BenisJ, Thank you for upgrading to your new Sony X90L! You've made an excellent choice. We're glad you like the built-in Google TV OS, voice command remote control, and excellent picture quality of this TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve used. Great in bright or dark rooms. Great for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Noah, Thank you for sharing your wonderful 5-star experience! We're thrilled to hear that you consider the Sony BRAVIA XR X90L TV to be the best for its exceptional picture quality. We appreciate your choice of Sony and hope you enjoy your BRAVIA experience to the fullest! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony - 65" Bravia XR X90L Full Array LED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with this TV. I'm a Sony customer and this TV does not disappoint. The picture is bright and extremely clear. The TV is hooked up to my Sony sound system to complete the entertainment system in my basement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardR, great! We're glad you like the picture quality of our product. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of a Sony is hands down the best out there. I bought this because my old one after 16 years starting to loose its picture. I have had other brands but the clarity and dependability of a Sony is the one for me

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianneG, That's amazing! Thank you for giving the product a perfect rating! We're very happy to hear that your investment is worth it and you are having an enjoyable watching experience with your new X90L Full Array LED 4K Ultra HD Smart Google TV! It is wonderful to hear you like the amazing picture and you've seen the overall improvements of this TV over your previous TV. At Sony we strive to put forward the best possible products for our customers. Thank you so much for choosing Sony! -Jess Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    It works!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has worked well from the beginning. Setup was professionally done.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonH, Thank you for your positive review of the Sony X90L! We're thrilled to hear that it has worked well from the beginning and that the setup was professionally done. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Love Sony products.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I only purchase Sony TV’s and only from Best Buy. Their service and prices are great and they make the whole experience easy. I love the new Sony and it works great in our bedroom. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SoCalAl,
      Great! Thank you for trusting Sony when it comes to quality TVs and we're pleased to hear your satisfaction with the service you received and with the performance/quality of our XR65X90L. Thank you for choosing Sony! Enjoy!- Marco Sony_US

  • Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a gift for my husband. I love sony products and this TV delivered. The color is fantastic and it is a pleasure to watch movies and play video games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BriBrifun Great! We're thrilled to hear that you like the picture quality of your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    High quality TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivered and brought to my apartment effectively, TV has excellent picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RomanM,

      Thank you for sharing your experience! We're thrilled to hear that your Sony BRAVIA XR X90L was delivered efficiently and that you're enjoying its excellent picture quality. We hope it continues to enhance your viewing experience for years to come.

      Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with a great price,Best Buy customer service was great also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaya, we're happy to hear that you had a great experience with your purchase. Hope you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, good size and the picture quality is great. No dark spots like my old tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArianaR, Thanks for the 5 stars! We're glad that the size and picture quality of your new Sony BRAVIA XR X90L TV are to your liking. Congratulations on your TV upgrade, and thank you so much for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size TV, colors is great and super clear. Originally I ordered the Samsung but after some research found this has alot more to offer so I didn't mind spending extra for quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CopperL,

      You made the right choice with the Sony X90L! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolute best refresh rate and high-definition picture. I would definitely recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Denny, Thank you so much for the 5 stars! We’re so glad to hear that the BRAVIA XR X90L’s refresh rate and HD picture quality are meeting your expectations. Thank you for recommending and choosing Sony! Enjoy every moment! -Maria Sony_US

  • Rated 5 out of 5 stars

    Exactly what we were looking for

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our old tv went out on us unexpectedly and I found that this one was well tested in the areas that matter to me. Has been a beautiful upgrade from our last tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandiB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is bright an has good color. Vary surprised by this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JakeW,

      Thank you for choosing Sony!

      We’re excited to hear that your XR65X90L TV delivers bright visuals and vibrant colors. It’s wonderful to know the product has pleasantly surprised you, and we appreciate you sharing your experience with us.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared side by side with my old Vizio 4k and the difference was night and day! Great picture and the interface is extremely easy to navigate. Also very fast response.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Evan, We are happy that you like the performance of your Sony BRAVIA and that you love it. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Loves it!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome!! Love the picture and the sound. Good fit for my space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, we're glad you love the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US