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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1795 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 45 Showing 881-900 of 1,795 reviews
  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this TV with the intention of using it primarily for gaming and watching movies, and I must say it has exceeded my expectations in every way. This TV is an absolute game-changer, pun intended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eskg, Thanks for sharing your awesome experience. We are thrilled to hear that your new Sony BRAVIA exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent Product with best color quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent buy from Best Buy. Quick Service - best prices over thanks giving and wonderful product from Sony. I am enjoying the TV very much. Best Color quality and crystal clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Khasnavees, we're glad you like the picture quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best viewing experiences i have ever had witb a TV, especially in a brightly lit room. Exceeds all my expectations. Would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Erizzle, we're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and a good sound. Able to get many channels

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClaudiaS,
      Thank you for the wonderful review! We're thrilled to hear that you're enjoying the beautiful picture and sound on your Sony BRAVIA XR X90L. It's great to know you're getting great channel access too!
      Thank you for choosing Sony! Enjoy your new TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase went smooth and the product is great so far. I feel like there are a couple features that were not quite what I was told or understood them to be but overall, it's a great product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      Thanks for sharing your review and experience with the X90L TV. If you need more information about the TV, help guides and manuals are available on our support website.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size, Beautiful picture. Sound quality is amazing, overall very nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kiki, Thank you so much for the 5 stars! We're glad that you're loving the Sony BRAVIA XR X90L TV and its great size, beautiful picture, and amazing sound. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    La mejor TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV along with its Google TV system that works wonderfully.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Marvin,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that you are enjoying the XR65X90L TV and its Google TV system. Your positive feedback is greatly appreciated, and we’re glad the system is performing wonderfully for you. Thank you for sharing your experience.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality and color of the t v is remarkable The employee was very helpful and very knowledgeable.On questions we had.We are very happy with this t.V

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bigdog, We're glad you like your new TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Good Sony picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture as expected from Sony,the only thing that is a slight letdown for me is the reflection handling. I can clearly see the when my lamps are on in the reflection of the tv in darker scenes. When you're watching something that has a colorful picture it's not a problem but when it's a darker scene you're watching it's quite noticable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric, we're glad you like the picture quality of our product. We understand your feedback regarding the reflection of your Sony unit. You can adjust the screen's luminance level according to the ambient light's luminance level to reduce glare. You can follow this link for more details:

      https://www.sony.com/electronics/support/articles/00190409?utm_source=glean

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture and excellent sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's crisp, clear, bright and shows people and objects perfectly. With great sound qualities.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kate, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Awesome!! Very pleased with my purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a beautiful tv just an amazing picture!! Very nice quality!! When setting up it reads the acoustics in the room!!! Love love this very happy with our purchase! Worth every penny

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoseB,

      Perfect! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv it is a great addition to our living room. The picture is very defined.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManuelG, Fantastic! We're extremely pleased to hear about your satisfaction with the amazing picture & quality of your XR65X90L. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV Very clear picture mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi winelover,

      Thank you for your feedback on the Sony BRAVIA XR X90L! It's great to know you're enjoying the crystal-clear picture quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money. Probably the best in this price range.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clee123,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Worth It

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound quality are amazing. When I watch tv or I’m playing a game everything is very vibrant and clear, definitely looking to get another one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DevonC, We are thrilled to know that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    I love my purchase!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is fantastic! Grade upgrade from my Bravia from 2016. The colors are vivid and picture is clear. Even the darker colors are clearer and deeper. All apps run super smoothly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cisra3,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    wonderful TV disappointing remote

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Just one problem. The remote is not lighted and far too complicated. For me it is almost unworkable. I tried to get a replacement buy downloading an app. there are a few out there that claim to be Sony. How can I trust them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP, Thank you for the feedback on your experience with your Sony X90L. We're glad you love your new Sony TV. At Sony, we are always looking to improve our product quality and features. We have noted your input about the remote control and will be sure to forward this feedback to the appropriate department. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    best color

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is fantastic! No problems to set up. Also was able to hook up with to my old Bose sound system with out any problems, just using an adapter as my old one is not bluetooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndreaR, Great! We're so pleased to hear you like the fantastic colors, ease of setup, and seamless connectivity with your Bose sound system. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv we enjoy it very much good price and value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelaK, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Good Sony Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have been long time users of Sony televisions and this one did not disappoint. Nice vivid picture and convenient to all our streaming services. We highly recommend it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomH, Thanks for your feedback. We are glad that you like the quality of your new Sony BRAVIA X90L 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US