Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1795 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 46 Showing 901-920 of 1,795 reviews
  • Rated 5 out of 5 stars

    Best Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV if you want the best then this is it the color and graphics are so good i use it for gaming its so smooth and there's so many settings for everything so everything will look good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChanceJ,

      Great! We're glad that you like the picture quality and settings of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Television

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall we are very happy with the new television. The picture quality is great and easy functionality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tbirdman4ever, You definitely made the right choice! Thank you for upgrading to your new Sony X90L. We are delighted to know that you are satisfied with your purchase and it matches your expectations. We always strive to deliver the best picture and sound quality with our TVs. Thanks for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great TV, Great value

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television in every way. Couldn’t ask for a better picture, with more features and quality for the price! Only complaint I would have, if any, would be the remote not having number buttons.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JesseL, We are glad that you like the quality and features of your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. If you hit the MENU button on the new remote it will call up a quick menu where you will be able to select a menu feature called "Numbers". This will call up a menu where you can type in numbers 0-9. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is a great product and has a very good picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngieE, Fantastic! We're delighted to hear you appreciate the great picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV input

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. I am satisfied with the picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlancaB,
      Thank you for your review! We're happy to hear that you're satisfied with the picture quality of your Sony BRAVIA XR X90L. Enjoy your viewing experience!
      Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Very Nice Sony TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv. We used to have a glare with our Samsung from our kitchen windows. The Sony’s darker visualization fixed this. I also love the Atmos audio. It works perfectly with our Sony receiver.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardR, Thank you for sharing your awesome experience. We are glad that you now have a perfect smart TV for your needs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love Sony bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Sony bravia TV. I have owned 3 different Sony bravia Tv's over the last 12 years. This is the best one by far.. I would definitely purchase again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dmroller, Thank you so much for sharing your experience. We are thrilled to hear that you love Sony BRAVIA TVs. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Purchase now

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture worth the buy I have no complaints at all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TajhS,

      Thank you for the 5 stars! We’re delighted to hear that you’re enjoying the great picture quality of your Sony BRAVIA XR X90L and that it’s met your expectations. Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    65 Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect tv great view awesome color Sony is one of the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HomePod, Thank you for your amazing review! We're thrilled to hear that you are enjoying your Sony X90L. It's fantastic to know that you appreciate the great view and awesome color quality. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great clarity and color

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture clarity with excellent color! Smart TV feature offers many options for viewing favorite channels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeR, Amazing! We're glad you like the great picture clarity, excellent color, and smart TV features of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Highly Recommended

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, Highly Recommended, very satisfied with this Purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jake, Thank you for the fantastic 5-star review! We're thrilled to hear that you're enjoying your new Sony BRAVIA XR X90L. Your satisfaction means the world to us. Thank you for recommending and choosing Sony, and happy viewing! -Maria Sony_US

  • Rated 5 out of 5 stars

    sony

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was very easy to setup and the picture quality out of the box is very good i did very little adjustment to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raybr,
      Awesome! We're happy to hear that you are having a great time with the exceptional picture quality and easy setup with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Amazing

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing a perfect size and the 120 herts makes it amazing to game on as well and 4k makes it amazing for movies and shows the best tv I’ve ever owned for sure

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Abizzle! We're thrilled to hear you are overall pleased with the performance of your Sony X90L and you are enjoying the features, especially the support for 4K at 120Hz signal format to allow for PlayStation®5 compatibility and incredible picture quality of this TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    great

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best 65' I've ever had. AND I've had three to compare with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bob091, Amazing! We're thrilled to hear that the X90L is the best 65" TV you've ever had, especially considering you have three others to compare it with. Your satisfaction is our top priority, and we're glad that our product has met your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV Great Proce and Service.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV SONY picture is terrific. Best Buy Geek Squad Delivery and Set up was superb. Being total tech member is worth every penny. Great combo. Sonny and Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Returned, Great! We're glad that you like the sound, picture quality, and supported apps of the TV. The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Awesome TV,

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, great colors, sounds, size and the price is right for a full array LED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vazperen,

      You made the right choice! We're thrilled that you like the sound, picture quality, and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65”

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best bang for your buck. The quality is the best you can get.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Iamtheone, Congratulations on your purchase! We're glad that the overall quality of your new Sony BRAVIA XR X90L TV is to your liking. Thank you so much for the 5 stars and for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Worth the money!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed help trying to find the perfect first tv purchase! Went through all my options and found this to check off all my needs! Love tbe picture quality the most!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samantha,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Solid TV

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great screen resolution and colors. Speakers aren't great, but I have it connected to a stereo system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, OurTowne! We're glad you like the picture quality of the TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia X90L Review - Erik

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with this TV. The anti-glare feature is great in our large living room with lots of windows. The picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErikS, Thank you for sharing your positive experience with your Sony X90L! We're so glad to hear that you appreciate the amazing picture quality and the semi-matte screen that greatly reduces glare. Thanks for choosing Sony! -Sam Sony_US