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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1795 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 48 Showing 941-960 of 1,795 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using Playstation with this TV is great. Thanks for the assistance in buying this TV. I'm looking forward to buy more electronics in the future.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Torjoxz, We are happy that you now have an amazing smart TV for your PS5. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Tv has great color and fits so nice in our living room. Slim bezels. Works great with our apple tv. Couldn’t be happier

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HunterR,

      Perfect! We're thrilled that you are enjoying the picture quality and design of the TV. It's also great that the TV works well with your Apple TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV And Best Buy Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture sound clarity The Best Buy rep went over all the options of all the different brands to find which one suits me the best I left knowing I had the wright TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelA,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, blacks, and colors. Sound is mediocre.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaylaggy, We're glad that you like the picture quality. For the sound, you can customize the sound settings to suit your preferences.
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.


      Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals.

      Thank you for choosing Sony.
      Erin Sony_US

  • Rated 5 out of 5 stars

    Very Good quality TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I always love Sony TV. I had my preview Sony TV for 10 years. Just need something new and this TV is a good choice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JillianneP, Thanks for sharing your feedback. We are thrilled to hear that you love your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Happy with purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase,Good quality and affordability.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UsmanA, That's wonderful! We're thrilled to hear that you are happy with your new Sony BRAVIA XR X90L TV and its good quality. It is indeed a worthy purchase! Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Nice when sunshine is an issuse

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv when sunlight is an issue, as you can still see screen. Easy to use. Sales person did a great job steering us in the right direction. Thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JillC,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I have ever owned. Display and sound are unmatched and I’ve owned lots of other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmandaB, Great! We're very pleased to hear you like the exceptional picture and sound quality of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Looking for a GREAT TV?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, clear picture. Easy remote to use. Sound is good, but a sound bar really makes it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineS, Thank you for the amazing review! We're glad you like the beautiful picture quality, image clarity, intuitive remote functions, and good sound of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Color Pop!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV on the Market!! Full Array LED makes the colors pop on the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MMarquez,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good I like that so much Will make my world goodno

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WamikB,
      Thank you for your review! We're glad to hear you're enjoying your Sony BRAVIA XR X90L. Thank you for choosing Sony, and here's to making your world even better with your new TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Excellent value

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked this Sony over the high sense which was similarly priced, but I knew the processor was much better and Sony has been around a long time and built to last. So far the TV has not disappointed one bit and for the price point especially on Black Friday it is an excellent value. I had spent months reviewing reading reviews, going to the store, and all the people at Best Buy were very helpful. Would definitely recommend getting your TV from there. Very knowledgeable, staff, friendly, and patient. This TV is not the latest technology or OLED again for the price point. It is an excellent value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AaronH, You've made an excellent choice! Thank you for upgrading to your new BRAVIA XR X90L TV. We're glad you're enjoying all the improvements we made on this great TV. You chose the best TV brand! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank for sharing such a wonderful shopping experience! Thanks for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I are thoroughly enjoying this TV. Great picture and ties right in with our Sony home theatre system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MBTV,

      You made the right choice! We're glad that you and your wife are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    We love our Sony Bravia television.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far we love our Sony Bravia television. It has a crisp and clear picture and the built in sound system is perfectly fine to enjoy your movie watching experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TammyH,

      Great! We're glad that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Satisfied

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is great, the colors are bright and the sound is really good even without a sound bar. I recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HellenM,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Glad this is the tv I purchased

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has great picture and clarity and sound is great even without a sound bar and has many great features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaP,

      Great! We're thrilled that you are enjoying the sound, picture quality, and amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great looks, beautiful display.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display, great price, highly recommend to get a soundbar to really enjoy it. Paired it up with a Sony HT-A5000. Love this combination. The only drawback is that the soundbar is exactly the same length as the feet separation. Will have to get a pedestal for it in order to have the soundbar positioned under.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaXR65X90L,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV and how it works well with the HTA5000 soundbar. Your feedback about the width of the TV stand is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Another quality Sony TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Long time Sony owner for a reason. This TV did not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougS, Congratulations with your new Sony TV! We're thrilled to hear that your new Sony BRAVIA XR X90L TV lives up to your expectations and continues to deliver the quality you've come to rely on. Thank you for the 5-star rating and for choosing Sony, we're honored to be part of your perfect entertainment experience once again! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great picture and sound quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound quality of this tv is excellent. We watch a lot of travel videos on Youtube, and it is almost like being there. Great price for this quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome MyrtleBeachMike! We are so glad to hear that you are happy with your new TV! Have a great time watching! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had a great salesman. Very knowledgeable not pushy. Loving every thing about my new TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulT, You've made a great choice! Good to know that you're satisfied with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US