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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1795 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 49 Showing 961-980 of 1,795 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this TV. The picture is very good snd the sound is awesome. We dont even need a dound bar with this one and the processor is lighting fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Radio, Thanks for the 5-star rating! We're glad that you like the design, sound, and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome was easy to set up Has a beautiful picture Makes you feel like you are there watching live theater The picture is so.clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NormaH,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great value

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for a great price, highly recomend Sony is a great product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH! Thanks so much for taking the time to share your feedback and review of the XR-65X90L.
      It is truly wonderful to know that you found the TV to be a great value!

      This model includes features like the Cognitive Processor XR for amazing contrast and color, Full Array LED for deep blacks and brightness, and Acoustic Multi-Audio to perfectly match the sound with the on-screen action.

      We appreciate you choosing Sony!
      Warm regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Amazing Picture on our first Sony flatscreen TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony is the main family room TV for all televised and streaming services The picture is absolutely amazing Deep blacks and amazing colors Works great with sports programs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mapnmacomb, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Bigger picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice bright picture with great sound. (Works great with a sound bar attached.) Don't have to squint to watch movies and sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardwO,

      Awesome! We're thrilled that you like the sound and picture quality of the TV. It's also great that the TV works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent Choice!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with clarity and excellent Color! This was a great buy! Cant beat Best Buy prices!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benn, Thank you for the 5-star rating! You've definitely made an excellent choice. Good to hear you like the picture clarity and exceptional colors of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great all around

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV in every sense, though speakers are okay. Customer service was great to exchange the tv when the previous one had a dead pixel. Tried samsung TV before this Sony, and it isn’t comparable , this Bravia is superior in every sense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NikoBellic, Amazing! We're delighted to hear that you are enjoying your BRAVIA XR X90L LED 4K UHD Smart Google TV. Thank you for choosing Sony. Carl Sony_US

  • Rated 5 out of 5 stars

    Sony knows how to make a tv :)

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv so far! The image is clear and crisp. And I absolutely love the "hey google" function. Sony makes a pretty solid tv!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kristina,

      Great! We're thrilled that you like the picture quality and Google voice function of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Husband loves it. Great installers picture and sound set up remarkable couldn’t be more pleased and working with this particular group individuals.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KGSA,

      Awesome! We're thrilled that you and your husband are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    It's Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my tv! No issues problems etc.Installer had it mounted quickly and I've been happy every since!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thalassa, fabulous! We're extremely pleased to know that you love your XR65X90L and you're happy with its amazing performance. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Solid mid-range 4k TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp picture that stays clean even in dark and light settings. For the price it beats LG and Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, Great! We're thrilled to hear you like the crisp picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Awesome product

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, always get it with 5 year additional warranty just in case

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nubie007,

      You made the right choice with the X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Happy customer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this TV. It’s been about 2 weeks since the Geek squad came out and installed it and we love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnR,

      Awesome! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great product!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product!!! We are happy to finally get our brand new Sony Bravia Google smart TV delivered! It has the most amazing picture and great sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StellaK,

      Perfect! We're glad that you like the sound, picture quality, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love Sony Televisions

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Price was right and the picture is great. Sound is fine. Hoping it outlasts our prior purchase which didn't even make it a year.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shmoothunicorn, We are thrilled to hear that you love Sony televisions. You chose the best brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality as Sony never disappoints. Hoping this tv is as reliable as the other models. Sound quality could be a bit better but I’ll be getting a sound bar soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LJ21, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV - superior picture quality. They matched sale price within two weeks with no hassle at all. The salesperson was very courteous and knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SGPhilly1, That's awesome! We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Jane doe

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture,easy to turn on,not to complicate ,offer payment plans,nice presentation,friendly sales person,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NiyomM, Thank you for the excellent review! We're so glad to hear you like the picture clarity and ease of use of your new Sony X90L. And good to know you had an amazing shopping experience. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top quality tv with very cool light tones especially in low light conditions

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TumainiR, Thank you for the positive review! We're glad you appreciate the quality and cool light tones of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent features. Wide view angle. Good picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PratikP, Thank you for the 5 stars! We're delighted to hear that you find your Sony BRAVIA XR X90L TV features excellent, especially its picture quality and wide viewing angle. Thank you for choosing Sony!- Maria Sony_US