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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1795 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 52 Showing 1,021-1,040 of 1,795 reviews
  • Rated 5 out of 5 stars

    Awesome. Awesome to the max.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, picture and brightness are great, motion is 1000x better than cheaper alternatives like TCL or Hisense

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimmy, We are happy that you now have an awesome smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Enjoy Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia XR Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new Bravia XR Sony Smart TV is wonderful. The picture is so sharp and clear. The difference between this one and my old one is stunning.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaye,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great upgrade from our previous Sony TV. Due to limited size we could only get a 65" unit, but still bigger than the 55" we had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertR,
      Thank you for being our Sony valued customer! This is definitely a great choice for a TV upgrade. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for trusting Sony and enjoy your new X90L TV! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great definition and excellent brightness.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The definition of this Tv is awesome. It also easily integrated to our Google Home system. The colors are bright even for our sun filled family room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PedroF, We are glad that you now have an awesome smart Google TV and it is perfect for your Google home system. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and clarity. Highly recommended to anyone looking for a new TV. Feels like you are sitting in a movie theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for commenting, StaceyB!

      We are very happy to hear that you're satisfied with the amazing picture quality of your XR65X90L. We truly appreciate your recommendation, and thank you so much for choosing Sony!

      - Romeo Sony_US

  • Rated 4 out of 5 stars

    Great tv for price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Black is vibrant. Picture is excellent. Great tv for a good price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Duece49,

      Thank you for your feedback on the XR65X90L! We're thrilled to hear that you find the black levels vibrant and the picture quality excellent. We're glad you are enjoying your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Awesome picture quality

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture quality that come right out of the box. No tuning necessary.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WCChn, Thank you for your awesome review! We are glad to hear that you are enjoying the picture quality of your new TV! Thank you for your positive feedback and thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Bring sports to life

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal picture quality for sports viewing including motor sports. Fantastic for viewing photos, and setting up, from smartphone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChadH,

      Great! We're glad that you like the picture quality and smartphone compatibility of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impecable image, love it and even the quality of the internal speaker are amazing, I highly recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this t.v.! A great deal for a wonderful product!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonjaK,

      You made the right choice! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent value in 2024

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Chose this over a more expensive OLED for brightness and burn-in concerns. Does not disappoint!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony,

      Great! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for all the features I was looking for. Full array and quality made. Rich color, dark blacks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sincere, That's awesome! We're very pleased to hear that you're impressed with the rich colors and deep black levels of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelente quality and perfect size for a family room .. the sound !! It’s incredible it feels like u have a surround system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaM,

      Amazing! We're thrilled that you like the sound, picture quality, and size of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a very nice tv and we are enjoying it a lot.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paula, Perfect! We're thrilled to hear that you're enjoying your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and the sound is amazing! The set up was super easy I did it all on my phone took and it probably took like 10 minutes!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zachary,

      Awesome! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV Review.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent tv. Great picture quality. Would purchase again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbelGM,

      Amazing! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to use remote control. Haven't used the internal speakers because I have a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnT, we're glad you are enjoying the ease of setup and picture quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Goid experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Everything we expected. Thanks to our sale person Jason in the Columbia store. Very helpful very patienf

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertC,

      Perfect! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. Great price. Really clear and vibrant colors. We love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobG, we're glad you love our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    New Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am loving my new television! The picture and sound quality are excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyaT, Fantastic! We're very happy to hear you like the excellent picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US