Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 56 Showing 1,101-1,120 of 1,796 reviews
  • Rated 5 out of 5 stars

    Sony Bravia

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This XR65X90L is my third Sony Bravia and the best yet! Beautiful picture and sound. Highly recommend this TV for value and price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveT, we're glad you like the picture and sound quality of your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Worth the money

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pictire quality is excellent. Even better when paired with a PS5. Sound quality is better than the older model. I would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcusD, wow! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Superb

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional TV! Great for sports and gaming with zero lag whatsoever when streaming either.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CallumH,

      Awesome! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very Pleased

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture quality you can get out of a TV unless you take the step up to OLED. Very good bang for the buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello FerranE, Thanks for sharing your feedback. We are thrilled to hear that you are very pleased with your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Purchase

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very pleased with my purchase. This is a very nice television with a very nice picture. I would buy one again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethM, Choosing this TV will definitely be worth it! It's wonderful to hear you're having an enjoyable watching experience with your new BRAVIA XR X90L. We're also delighted it meets your needs and expectations. We always strive to deliver the best picture quality with our TVs. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia X90L

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is probably the best tv I’ve seen in terms of price and quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoshuaR,

      Thanks for this five-star review! We're delighted to learn that you view the X90L as the top choice for its exceptional value and overall quality!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Rated 5 out of 5 stars

    Great tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Looks exactly like it did in the store!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraC,
      Nothing really makes us happier than hearing about satisfied customers! We're really glad you love your new X90L TV. We always strive to deliver the best quality with our products. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Stevew

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really like our sony tv. We have had great experience with sony tvs and would recomend sony tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenW,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    SONY TV 65”

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase and if you have the Best Buy credit card you get time to pay it off without fees or any other charges.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathy, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    The Rice Family

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this tv. The colors the clarity of the image I would recommend this tv to anyone who wants a great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandraR, incredible! We're glad you love the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV!

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV’s never disappoint, and this one is no different! Great picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony,

      Very nice! We're glad to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Bought Used Still Awesome

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, no complaints at all. exactly what h wanted

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Salva, That's great! We're delighted to hear you're satisfied with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Outstanding Performance and Unparalleled Quality

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia XR X90L 65” TV, and I couldn’t be happier with my decision. This TV delivers an exceptional viewing experience that combines cutting-edge technology, sleek design, and incredible performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sherry, That's great! We're delighted to learn that your Sony BRAVIA XR X90L TV delivers an exceptional viewing experiences. Thang you for choosing Sony, and enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great purchase

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear, sharp, crisp picture. Easy to use and setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkC, Perfect! We're delighted to hear you like the clear, sharp, and crisp picture quality, ease of use and setup of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great tv!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super awesome great for gaming and was a hassle free pickup experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshtonM, Thank you for the awesome review! We're glad you're enjoying the great gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    new TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    much better than my old TCL. We like the size for our room. With their sound bar the sound is great. Picture is beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenpK, We are glad that you now have a great smart TV for your room. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV!! Picture quality is amazing!!! Would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandiB,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    A great experience

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV color is amazing and the geek squad was wonderful installing everything for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerrieS,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv it is the best tv i ever brought major upgrade from older models

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shawn213,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great. Sound is a little off. Other than that great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynR,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the TV sound is greatly appreciated. If you are referring to delay between the sound and picture, please refer to these troubleshooting steps to help resolve the issue:

      -If a Bluetooth audio device is connected
      The picture and sound do not match because the sound is delayed due to the properties of Bluetooth. You can adjust the output timing of the picture and sound with the A/V sync setting.

      Set [A/V sync] to [Auto] or [On]. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Audio output] — [A/V sync].

      -If a specific audio system is connected with an HDMI cable
      If the audio device is connected with an HDMI cable, the sound may be delayed due to the properties of the audio device. In that case, you can adjust the video and audio output timing with the A/V sync setting.

      Press the (Quick Settings) button on the remote control, and then select the following in order.
      [Settings] — [Display & Sound] — [Audio output] — [A/V sync] — [Auto] or [On]

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!
      -Ralph Sony_US